McLaren Success
#4741
Drifting
Title is definitely click bait. Everything he discusses/presents as fact was probably pulled from various threads on pistonheads. A bit of its true, a lot of its opinion, and his fact checking is abysmal (see his comment about Ferrari and 399 Enzos). He clearly doesn't have any inside information nor has he done any in-depth research.
Perhaps!
#4742
Burning Brakes
I watched the video, and I think he makes some interesting points (he’s in the UK):
McLaren ramped up production and proliferation of a model line quickly
He claims that McLaren pushes cars to dealers to collect cash for them and punch them as sold units
He discusses the Elva production number embarrassment, as we have in this thread; also discusses an apparent identity crisis in the brand’s corporate strategy - are they a manufacturer of mass produced but still exotic cars that are capable (reliable) enough to be operated as a primary vehicle / daily driver? Or are they a purveyor of high end automotive art (i.e., “hypercars” - P1, Senna, Speedtail, Elva all in a relatively short period) that competes with Koenigsegg, Pagani, etc.?
He discusses customer disappointment with resale value (hard to retain people in the brand if secondary values are soft ... it gets expensive to lose six figures on a car every time you buy one!)
He discusses the reluctance of finance companies to work with McLaren surrounding inflated “Guaranteed Future Values” devised to move units (I believe this is a UK-specific scheme)
The headline title is somewhat clickbait, but he does a measured job of presenting some apparent strategic shortcomings - I enjoyed watching it
McLaren ramped up production and proliferation of a model line quickly
He claims that McLaren pushes cars to dealers to collect cash for them and punch them as sold units
He discusses the Elva production number embarrassment, as we have in this thread; also discusses an apparent identity crisis in the brand’s corporate strategy - are they a manufacturer of mass produced but still exotic cars that are capable (reliable) enough to be operated as a primary vehicle / daily driver? Or are they a purveyor of high end automotive art (i.e., “hypercars” - P1, Senna, Speedtail, Elva all in a relatively short period) that competes with Koenigsegg, Pagani, etc.?
He discusses customer disappointment with resale value (hard to retain people in the brand if secondary values are soft ... it gets expensive to lose six figures on a car every time you buy one!)
He discusses the reluctance of finance companies to work with McLaren surrounding inflated “Guaranteed Future Values” devised to move units (I believe this is a UK-specific scheme)
The headline title is somewhat clickbait, but he does a measured job of presenting some apparent strategic shortcomings - I enjoyed watching it
Pre-paid maintenance/warranty being available on all used cars at a reasonable cost would go a long way to improving resale values. They need to weigh the warranty/maintenance cost against the overall value to the brand. If people that are buying new don't buy because of the massive depreciation, it cheapens the entire brand. If they offered something like a 10-year 100k warranty/pre-paid maintenance on all new cars, that would go a LONG way towards improving overall sales and prop up resale values, which in turn makes them more attractive to your new car buyers. Nobody else in the price segment offers that (yes I know Ferrari goes 7 years maintenance/3 years warranty, but that isn't 10 years). If you had a choice between a McLaren with 10-year 100k warranty and Ferrari/Lambo with 3 years, which would you buy? Just my opinion.
The following 2 users liked this post by dgoldenz:
neoprufrok (04-26-2020),
twospyders (04-25-2020)
#4743
The biggest barrier to entry for these cars and other exotics is the long-term repair/maintenance costs for cars out of manufacturer warranty. I'm not in a position to be buying new McLarens/Ferraris/Lambos, I wish I was. Would love to buy a used one if I could easily obtain a warranty that wasn't $6k+ PER YEAR. The fact that warranties are so expensive and have to pass inspection first means that resale values are reduced when potential buyers like me drop out of the market for those reasons. If you buy a car from a third party dealer, you are taking a chance that your new used car may not qualify for the factory warranty without significant expense. If you a buy a car from a private party, they have to get the car inspected and buy the warranty first, then transfer it to you. That's a lot of hassle to deal with.
Pre-paid maintenance/warranty being available on all used cars at a reasonable cost would go a long way to improving resale values. They need to weigh the warranty/maintenance cost against the overall value to the brand. If people that are buying new don't buy because of the massive depreciation, it cheapens the entire brand. If they offered something like a 10-year 100k warranty/pre-paid maintenance on all new cars, that would go a LONG way towards improving overall sales and prop up resale values, which in turn makes them more attractive to your new car buyers. Nobody else in the price segment offers that (yes I know Ferrari goes 7 years maintenance/3 years warranty, but that isn't 10 years). If you had a choice between a McLaren with 10-year 100k warranty and Ferrari/Lambo with 3 years, which would you buy? Just my opinion.
Pre-paid maintenance/warranty being available on all used cars at a reasonable cost would go a long way to improving resale values. They need to weigh the warranty/maintenance cost against the overall value to the brand. If people that are buying new don't buy because of the massive depreciation, it cheapens the entire brand. If they offered something like a 10-year 100k warranty/pre-paid maintenance on all new cars, that would go a LONG way towards improving overall sales and prop up resale values, which in turn makes them more attractive to your new car buyers. Nobody else in the price segment offers that (yes I know Ferrari goes 7 years maintenance/3 years warranty, but that isn't 10 years). If you had a choice between a McLaren with 10-year 100k warranty and Ferrari/Lambo with 3 years, which would you buy? Just my opinion.
Additionally the McLaren warranty is transferable and you can also cash out and get a prorated refund.
The following users liked this post:
thebishman (04-25-2020)
#4744
If you want to buy a expensive toy you’re going to have to pay one way or another. I purchased a 2 year extended warranty for my 675LT last year for $9,400($4,700 per year) but I also paid a greatly deprecated price for the car. My overall cost for 2 years of depreciation plus warranty will be significantly less than if I had purchased the car new. It’s unreasonable to expect to drive these cars without paying real money every year. The warranty on my BMW M6 Gran Coupe is up next month and if I want to extend the warranty the cost is no different than what I’m paying for my McLaren’s warranty. You cannot have your cake and eat it to.
Additionally the McLaren warranty is transferable and you can also cash out and get a prorated refund.
Additionally the McLaren warranty is transferable and you can also cash out and get a prorated refund.
McLaren could do that by ... selling fewer cars which (checks notes) makes less revenue. They may have to in this economy, but then both we and they lose out.
if they can find other ways to prop up used prices without being forced to reduce supply it’d be a win for them and us. Offering extended warranty At Cost might be a middle ground. It’s a tough spot business wise.
#4745
Rennlist Member
I agree that there's no cheap way to own and maintain an exotic -- just cheaper (buy a depreciated used car and pay for warranty or maintenance out of pocket) and more expensive (buy new with warranty and pay depreciation).
#4747
Burning Brakes
If you want to buy a expensive toy you’re going to have to pay one way or another. I purchased a 2 year extended warranty for my 675LT last year for $9,400($4,700 per year) but I also paid a greatly deprecated price for the car. My overall cost for 2 years of depreciation plus warranty will be significantly less than if I had purchased the car new. It’s unreasonable to expect to drive these cars without paying real money every year. The warranty on my BMW M6 Gran Coupe is up next month and if I want to extend the warranty the cost is no different than what I’m paying for my McLaren’s warranty. You cannot have your cake and eat it to.
Additionally the McLaren warranty is transferable and you can also cash out and get a prorated refund.
Additionally the McLaren warranty is transferable and you can also cash out and get a prorated refund.
i didn’t say I want to drive the car for free, but I’d rather pay more for the car if I knew it had a fixed long term warranty and maintenance package behind it. That also makes it easier to sell the car when you’re ready to move onto the next one. They aren’t selling new cars because their buyers can’t sell the ones they already have without eating their shirt.
It’s the same way that Hyundai broke through and became a respectable competitor to Toyota and Honda. They simply offered a better warranty than the competition while improving the quality of the cars being sold. IMO they would more than recoup the warranty cost by making the cars and brand more valuable. I’ve seen people saying they’ve gotten $60-80k off a brand new 720s. As the dude in the video said, that’s terrible for business because you’re cheapening a brand that’s supposed to be at the high end of the market.
#4748
RL Community Team
Rennlist Member
Rennlist Member
#4749
Rennlist Member
Maybe there is a reason why no exotic car maker offers a 10yr/100k mile warranty. They’re not suicidal. Mac’s steep depreciation from new (or big discounts on new cars) may simply be a reflection of their overly optimistic MSRP’s and have little to do with the new car warranty terms.
#4750
Burning Brakes
If repairs are expensive, then warranty will be expensive, period. You’ll just need to add the price of the warranty to the price of the car and see if the total makes sense. You could make an offer to the seller contingent on the car passing PPI and warranty inspection. Sellers would then be encouraged to do this inspection themselves to make their car more attractive for buyers.
Maybe there is a reason why no exotic car maker offers a 10yr/100k mile warranty. They’re not suicidal. Mac’s steep depreciation from new (or big discounts on new cars) may simply be a reflection of their overly optimistic MSRP’s and have little to do with the new car warranty terms.
Maybe there is a reason why no exotic car maker offers a 10yr/100k mile warranty. They’re not suicidal. Mac’s steep depreciation from new (or big discounts on new cars) may simply be a reflection of their overly optimistic MSRP’s and have little to do with the new car warranty terms.
They charge it because the owners keep paying it. Eventually they’ll stop when the price gets too high. Even exotic owners have common sense and most hate losing large piles of money. it’s an immediate turn off for a buyer looking to get into an exotic car, especially when Porsche’s hold their value so well. If I can buy a GT3 for $100k or a 570s for slightly more but the depreciation and warranty/maintenance/repair costs are insane, I’m going to stick with the GT3. There’s a lot of people like me out there.
Financial suicide is pricing your cars out of the market, cheapening the brand by doing it, and turning away potential buyers because they see the crazy high ownership costs. The long term warranty would fix a lot of those problems in one fell swoop. Sometimes you need to think big to turn around a dying brand. I agree with the dude in the video 100%.
#4751
it’s less about eating cake and more about maximizing McLaren’s revenue. Ferrari simply makes fewer cars so the supply demand balance is more favorable to value maintenance
McLaren could do that by ... selling fewer cars which (checks notes) makes less revenue. They may have to in this economy, but then both we and they lose out.
if they can find other ways to prop up used prices without being forced to reduce supply it’d be a win for them and us. Offering extended warranty At Cost might be a middle ground. It’s a tough spot business wise.
McLaren could do that by ... selling fewer cars which (checks notes) makes less revenue. They may have to in this economy, but then both we and they lose out.
if they can find other ways to prop up used prices without being forced to reduce supply it’d be a win for them and us. Offering extended warranty At Cost might be a middle ground. It’s a tough spot business wise.
#4752
Nordschleife Master
Thread Starter
#4753
Rennlist Member
Financial suicide is pricing your cars out of the market, cheapening the brand by doing it, and turning away potential buyers because they see the crazy high ownership costs. The long term warranty would fix a lot of those problems in one fell swoop. Sometimes you need to think big to turn around a dying brand. I agree with the dude in the video 100%.
#4754
Drifting
#4755
When Carmax and Fidelity can offer a 5 year 100k warranty on a Turbo S or GT4 for $3-4k total, I find it hard to believe that a 5 year warranty for a McLaren or Ferrari should cost 10 times the price.
They charge it because the owners keep paying it. Eventually they’ll stop when the price gets too high. Even exotic owners have common sense and most hate losing large piles of money. it’s an immediate turn off for a buyer looking to get into an exotic car, especially when Porsche’s hold their value so well. If I can buy a GT3 for $100k or a 570s for slightly more but the depreciation and warranty/maintenance/repair costs are insane, I’m going to stick with the GT3. There’s a lot of people like me out there.
Financial suicide is pricing your cars out of the market, cheapening the brand by doing it, and turning away potential buyers because they see the crazy high ownership costs. The long term warranty would fix a lot of those problems in one fell swoop. Sometimes you need to think big to turn around a dying brand. I agree with the dude in the video 100%.
They charge it because the owners keep paying it. Eventually they’ll stop when the price gets too high. Even exotic owners have common sense and most hate losing large piles of money. it’s an immediate turn off for a buyer looking to get into an exotic car, especially when Porsche’s hold their value so well. If I can buy a GT3 for $100k or a 570s for slightly more but the depreciation and warranty/maintenance/repair costs are insane, I’m going to stick with the GT3. There’s a lot of people like me out there.
Financial suicide is pricing your cars out of the market, cheapening the brand by doing it, and turning away potential buyers because they see the crazy high ownership costs. The long term warranty would fix a lot of those problems in one fell swoop. Sometimes you need to think big to turn around a dying brand. I agree with the dude in the video 100%.
Your previous posting said that your budget was $120K and you were thinking of trading in your gt3 for an FF or Cali T but 458 was outside your budget ($170K range). You think you have the solution but if that solution was valid then the 570/12c wouldn't be in your budget to even buy...
fwiw; there are 60 exotic cars in my neighborhood.... one is a gt3rs, the rest are all ferrari's, mclarens, lambos. Exotic cars have different buyers, different rules of engagement.