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It does seem odd it's not CPO.....Like DougH suggested, the car must need a lot of wear items replaced. Maybe they did math the and figured it would be easier to discount the car and sell it non-CPO.
Last edited by NorthCoastDoug; 07-13-2017 at 07:07 PM.
It does seem odd it's not CPO.....Like DougH suggested, the car must need a lot of ware items replaced. Maybe they did math the and figured it would be easier to discount the car and sell it non-CPO.
Wife worked a for a Sonic store and they will almost always certify if the wear items are within spec. There is a matrix they use and it is a fairly objective process. Dealers make money off the certification and then they know the car will come back in to them for service and repairs which is where they make their money.
Wife worked a for a Sonic store and they will almost always certify if the wear items are within spec. There is a matrix they use and it is a fairly objective process. Dealers make money off the certification and then they know the car will come back in to them for service and repairs which is where they make their money.
I can understand the dealers generating service revenue on the back end, but why are they incentivized to CPO the cars up front? Is it a big picture marketing move to help the brand retain resale value?