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How does this work? Stop in three times a week and bring them doughnuts and coffee? Take them out to Olive Garden on Friday nights?
Buy other cars from them. I was able to get a 718 GT4 allocation after a few purchases over the past 4 years. This will be the 4th car I purchased from this same dealership and I service my cars there too. It's certainly not the only way to get a new GT car allocation (at or around MSRP), but it helps. The better the customer you are, the more likely you are to move up the allocation list.
How does this work? Stop in three times a week and bring them doughnuts and coffee? Take them out to Olive Garden on Friday nights?
You first have to realize where we are in the 718 GT car cycle…near the end. Combine that with rampant consumption of luxury goods leads to the current situation of “wait lists” that won’t be completed.
My dealer has 15 just for base 718. They don’t take requests at this moment for 4.0 cars because of the number on the current lists.
There is no amount of relationship building at this stage that’ll help you…it’s called ADM.
4 years ago I bought a CPO 987 Spyder and told them I wanted a 718 upon release. I serviced my car there, attended events like PCA dealership visits, and became friends with the SA.
With that being said, there are almost 200 dealers to ask same question and see what they say.
How does this work? Stop in three times a week and bring them doughnuts and coffee? Take them out to Olive Garden on Friday nights?
Originally Posted by chriswd62
Buy other cars from them. I was able to get a 718 GT4 allocation after a few purchases over the past 4 years. This will be the 4th car I purchased from this same dealership and I service my cars there too. It's certainly not the only way to get a new GT car allocation (at or around MSRP), but it helps. The better the customer you are, the more likely you are to move up the allocation list.
I agree with Chris here. It is really a long term strategy when you want them to consider you for their more exclusive cars. As he says, a history of both buying cars from them and then having them service them goes a long way. I've bought two 911s from this dealer and had them service all four of my 911s (except for some simpler services I do myself).
It helps to make yourself known as a fan and if you can, a conduit to more buyers for them. Attend some of their special events. I just signed up for their dealer-hosted track event at COTA; a little pricey at $2k but includes an hour of on-track instructor time in my own car and several bells and whistles.
Bring in friends for an introduction and a look at the cars - especially ones who could buy - whether they are buying right then or not. I know I've helped steer at least two people into Porsche. I have known the two most senior sales reps for more than a dozen years. Every few months at least I drop in and look at the newest cars and just chat for a few. And they know I'm not just playing them - I really enjoy our visits. (My wife was alarmed when the new $60M dealership was built just a 7 minute drive away). And there was never a question of my GT4 not being MSRP.
I agree with Chris here. It is really a long term strategy when you want them to consider you for their more exclusive cars. As he says, a history of both buying cars from them and then having them service them goes a long way. I've bought two 911s from this dealer and had them service all four of my 911s (except for some simpler services I do myself).
It helps to make yourself known as a fan and if you can, a conduit to more buyers for them. Attend some of their special events. I just signed up for their dealer-hosted track event at COTA; a little pricey at $2k but includes an hour of on-track instructor time in my own car and several bells and whistles.
Bring in friends for an introduction and a look at the cars - especially ones who could buy - whether they are buying right then or not. I know I've helped steer at least two people into Porsche. I have known the two most senior sales reps for more than a dozen years. Every few months at least I drop in and look at the newest cars and just chat for a few. And they know I'm not just playing them - I really enjoy our visits. (My wife was alarmed when the new $60M dealership was built just a 7 minute drive away). And there was never a question of my GT4 not being MSRP.
That's a solid strategy. Thank you. I'll start by buying a brand new 2022 BGTS 4.0 at a local dealer and have it serviced at said dealership. I'll let you know how it goes.
I think it depends a lot on the dealer and market. I think buying 5 cars in 5 years in some regions won't earn you an ounce of credit at the dealer (which people have confirmed on here as the dealer saying ya, we have a guy who buys 9 cars a year), but I know someone with a good enough relationship that he gets an allocation for anything he wants.
I think if you want to play the dealership relation game it gets very expensive unless you jump right into spamming GT car purchases where you lose minimal on trading in each one. Traditionally you take a bath on buying new non-Gt P cars and trading them in quickly. Initial depreciation on a normal 911/boxster/cayenne/panamera/etc is not something that would be a good financial move just to earn clout with the dealer unless your ultimate goal is buying cars normal people don't get allocations on. Cheaper to just pay high ADM on a specific car you want IMO.
This is a screenshot of a text I received from my SA. It basically sounds like they choose the most "advantageous" buyer....and not necessarily any order on a list. A really nice quality trade in would probably move you right to the top.
This is a screenshot of a text I received from my SA. It basically sounds like they choose the most "advantageous" buyer....and not necessarily any order on a list. A really nice quality trade in would probably move you right to the top.
Nice quality trade in? Sure as long as it’s well below book…it’s all the same as ADM.
01-22-2022, 08:01 PM
