Why HONDA is #1
03-05-2007, 09:28 PM
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Why HONDA is #1
Before I hop on the train to go to my brown nosing activities....
Honda is #1 because they care. http://www.myearthdream.com
==================================================
Interesting article about the livery on Top Gear:
http://www.topgear.com/blogs/planett.../033-honda-f1/
Honda's F1 dream
by Michael Harvey
Imagine you're the global CEO of one of, say, McLaren's F1 sponsors.
The only thing bigger than your remuneration package is your ego. You have, consequently, flown in (privately, on the corporate Gulfstream V, natch) 300 of your closest friends and business associates to Melbourne for the first Grand Prix of the season.
They're whisked from the private air lounge direct to the track and, once there, Ron Dennis and his team of quality up-suckers have thought of everything. Your name/your company's name is everywhere because that's the F1 way of doing things. Hell, they've even put your name all over the loo roll (or was that your corporate rival's name - they're such cards these F1 bods).
Logos on the canapés, the champagne, the snug little Lycra numbers the 'PR' girls are wearing, the soles of the shoes (not a joke, ladies and gents, McLaren does indeed apply corporate slogans on the undersides of the shoes it obliges its employees to wear). Hell, the last time things were this aligned, Albert Speer was running the show.
By the time first practice starts you're ready to sign on for another gazillion. Can you imagine anything bigger than this? You've reached your career orbit's apogee. You have arrived. The whole world will know your name, such is your wealth.
And then the Honda rolls into view.
"Ron, what's that car? Where are all its sponsors? What is 'myearthdream.com'?"
"Oh," says Ron. "That's what you do when you don't have any sponsors."
"But they do have sponsors," you say. You saw that sexy Jenson Button and his overalls were covered in sponsors. And the trucks.
"Well actually," says Ron, shuffling uncomfortably now, "Honda wondered why it was investing so much to advertise other people's products and wondered whether it might not do something a little more worthwhile with the 100 million eyeballs that witness each GP. Something environmental. Something that people watching might think vaguely altruistic... something anti-corp-a-rate..."
Oh boy, there goes the knighthood. Do you feel like the big, smug, 80s **** now...
I don't know about you, but I'm blown away by myearthdream.com, the joint vision of Honda and 'pop-svengali' Simon Fuller.
It's not just the sheer chutzpah of fomenting an environmental debate on the back of a machine that does 3mpg (and inspired by a man who drives a Maybach). I love the fact that myearthdream forces audiences to confront the issue and acknowledge the fact that technology may have many of the answers.
Nor is it just the invisible way it joins engineering to research to technology to environmental solutions to... Honda.
Honda's an odd company. So clever, yet so guilty of hiding its light under a bushel. It's like BMW without the engorged genitals.
Honda just about invented fuel economy in the US after Yom Kippur. It had hybrids on the streets before Toyota. It will almost certainly beat everyone to marketing a hydrogen fuel cell.
Did you ever string all that together? Me neither. Hats off to the man who introduced Baby to Posh to Ginger to the other two.
Most of all I love the fact that it totally destroys the F1 sponsorship model. Only the deepest cynic would suggest the board of Honda don't care about the world their grandkids will inhabit (and talking of cynics, Fuller has, by the way, co-opted Greenpeace into backing the initiative).
So where does that leave the high-rolling sponsors with their names in lights all over the McLarens and Renaults and Ferraris and Red Bulls?
Embarrased? I would think so. Considering their future investment? Possibly. Is this a bad thing? As fans we all know it's the corporate dollar that's stolen the souls of our heroes.
So, I'm struggling to see the downside. And if Honda sells some more cars of the back of it, do you really care? Not me, and chances are they'll be the 'right' ones too.
We've been trying to get the industry to fight the environmental lobby from the front foot for three years now. Jenson and Rubens' earth cars are just the start of it.
==================================================
http://www.hondaracingf1.com/en/inde...em=1791&type=1
Honda Racing F1 Team launches pioneering environmental concept
The Honda Racing F1 Team today announced a major new initiative for the 2007 Formula 1 season. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth, in place of the advertising and sponsor logos which have featured and dominated all other F1 cars for decades.
The car’s new look is a powerful call to action for fans, sponsors, customers and members of the public to join Honda’s commitment to help address the environmental issues facing the world.
Via the websitewww.myearthdream.com, anyone who wishes, will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of “our car is your car”, each name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.
Universal Music, the largest music company in the world, and Gatorade are the first global brands to partner the team in this exciting new concept. Existing partners have enthusiastically embraced the idea and all remain involved with the team for the 07 season. In addition, the team is delighted to announce that Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa Denko, TUV and GF Agie Charmilles have joined the roster of team partners and suppliers.
The Honda Racing F1 Team will work closely with global environmental charities to develop Honda’s existing environmental ethos within the world’s most high profile motor-sport.
Nick Fry, Chief Executive Officer, Honda Racing F1 Team
“Climate change is probably the single biggest issue facing our planet and F1 is not immune from it. On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions. In addition, the FIA recognises the opportunity for F1 to play an important role in developing technologies for the benefit of society long term. For example, by 2009, devices for energy recovery will be in place on the cars.
“So we at Honda F1 are proud to dedicate our car to the environmental challenge. We believe that solutions can stem directly from engineers working on our F1 program and are working harder than ever to achieve our dreams and win the World Championship while embracing and underscoring Honda’s environmental ethos.”
“First and foremost, we are a race team and F1 is very much a team sport. We achieve our racing objectives only by working together and parallels can be drawn with the way that we must all join together to address the environmental challenge. We hope that in raising awareness and highlighting the issues we will encourage members of the public to come together and help take on the challenge of climate change”.
Yasuhiro Wada, Chairman, Honda Racing F1 Team and General Manager, Honda Motor Company
“Honda has a huge desire to challenge for this year’s 2007 F1 World Championship. We hope this year will be a successful and exciting season. Equally we intend to give something back in the form of our new environmental F1 concept, which we believe will bring something fresh and new to motor sport.”
“Honda constantly strives to be innovative in both its technology and its thinking and to sincerely respond to the demands of customers and society. Honda has always made great efforts to contribute to the preservation of the environment in its corporate activity. We hope this new initiative for Honda in F1 will help to further stimulate awareness and interest across the world for these important environmental issues.”
Note to Editors:
1. The Honda Corporation has a rich heritage of pioneering environmental activity. Examples include:
1972 Honda launched CVCC (Compound Vortex Controlled Combustion), the world’s first auto engine to meet the USA Statutory Clean Air Act, a licence sold to most other auto makers to produce lower emissions
1976 Honda started a forestation programme by planting over 250,000 trees around its factories
1999 Honda launched its first hybrid car. The Insight was the first production hybrid car to be available in both the USA and Europe.
2006 Honda is the first automaker in the world to announce global CO2 reduction goals for its products and production activities.
2007 Honda Civic GX is recognised by the Environmental Protection Agency as the cleanest internal combustion vehicle on earth.
2. Team Ownership
The Honda Racing F1 Team is wholly owned by the Honda Motor Co. The RA107 is the product of a 10 month development programme that has drawn upon Honda’s engineering excellence in its facilities in both the UK and Japan. The Honda Racing F1 Team aims to build on the successful latter part of the 2006 season and is fully committed to realising its World Championship ambitions.
Honda is #1 because they care. http://www.myearthdream.com
==================================================
Interesting article about the livery on Top Gear:
http://www.topgear.com/blogs/planett.../033-honda-f1/
Honda's F1 dream
by Michael Harvey
Imagine you're the global CEO of one of, say, McLaren's F1 sponsors.
The only thing bigger than your remuneration package is your ego. You have, consequently, flown in (privately, on the corporate Gulfstream V, natch) 300 of your closest friends and business associates to Melbourne for the first Grand Prix of the season.
They're whisked from the private air lounge direct to the track and, once there, Ron Dennis and his team of quality up-suckers have thought of everything. Your name/your company's name is everywhere because that's the F1 way of doing things. Hell, they've even put your name all over the loo roll (or was that your corporate rival's name - they're such cards these F1 bods).
Logos on the canapés, the champagne, the snug little Lycra numbers the 'PR' girls are wearing, the soles of the shoes (not a joke, ladies and gents, McLaren does indeed apply corporate slogans on the undersides of the shoes it obliges its employees to wear). Hell, the last time things were this aligned, Albert Speer was running the show.
By the time first practice starts you're ready to sign on for another gazillion. Can you imagine anything bigger than this? You've reached your career orbit's apogee. You have arrived. The whole world will know your name, such is your wealth.
And then the Honda rolls into view.
"Ron, what's that car? Where are all its sponsors? What is 'myearthdream.com'?"
"Oh," says Ron. "That's what you do when you don't have any sponsors."
"But they do have sponsors," you say. You saw that sexy Jenson Button and his overalls were covered in sponsors. And the trucks.
"Well actually," says Ron, shuffling uncomfortably now, "Honda wondered why it was investing so much to advertise other people's products and wondered whether it might not do something a little more worthwhile with the 100 million eyeballs that witness each GP. Something environmental. Something that people watching might think vaguely altruistic... something anti-corp-a-rate..."
Oh boy, there goes the knighthood. Do you feel like the big, smug, 80s **** now...
I don't know about you, but I'm blown away by myearthdream.com, the joint vision of Honda and 'pop-svengali' Simon Fuller.
It's not just the sheer chutzpah of fomenting an environmental debate on the back of a machine that does 3mpg (and inspired by a man who drives a Maybach). I love the fact that myearthdream forces audiences to confront the issue and acknowledge the fact that technology may have many of the answers.
Nor is it just the invisible way it joins engineering to research to technology to environmental solutions to... Honda.
Honda's an odd company. So clever, yet so guilty of hiding its light under a bushel. It's like BMW without the engorged genitals.
Honda just about invented fuel economy in the US after Yom Kippur. It had hybrids on the streets before Toyota. It will almost certainly beat everyone to marketing a hydrogen fuel cell.
Did you ever string all that together? Me neither. Hats off to the man who introduced Baby to Posh to Ginger to the other two.
Most of all I love the fact that it totally destroys the F1 sponsorship model. Only the deepest cynic would suggest the board of Honda don't care about the world their grandkids will inhabit (and talking of cynics, Fuller has, by the way, co-opted Greenpeace into backing the initiative).
So where does that leave the high-rolling sponsors with their names in lights all over the McLarens and Renaults and Ferraris and Red Bulls?
Embarrased? I would think so. Considering their future investment? Possibly. Is this a bad thing? As fans we all know it's the corporate dollar that's stolen the souls of our heroes.
So, I'm struggling to see the downside. And if Honda sells some more cars of the back of it, do you really care? Not me, and chances are they'll be the 'right' ones too.
We've been trying to get the industry to fight the environmental lobby from the front foot for three years now. Jenson and Rubens' earth cars are just the start of it.
==================================================
http://www.hondaracingf1.com/en/inde...em=1791&type=1
Honda Racing F1 Team launches pioneering environmental concept
The Honda Racing F1 Team today announced a major new initiative for the 2007 Formula 1 season. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth, in place of the advertising and sponsor logos which have featured and dominated all other F1 cars for decades.
The car’s new look is a powerful call to action for fans, sponsors, customers and members of the public to join Honda’s commitment to help address the environmental issues facing the world.
Via the websitewww.myearthdream.com, anyone who wishes, will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of “our car is your car”, each name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.
Universal Music, the largest music company in the world, and Gatorade are the first global brands to partner the team in this exciting new concept. Existing partners have enthusiastically embraced the idea and all remain involved with the team for the 07 season. In addition, the team is delighted to announce that Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa Denko, TUV and GF Agie Charmilles have joined the roster of team partners and suppliers.
The Honda Racing F1 Team will work closely with global environmental charities to develop Honda’s existing environmental ethos within the world’s most high profile motor-sport.
Nick Fry, Chief Executive Officer, Honda Racing F1 Team
“Climate change is probably the single biggest issue facing our planet and F1 is not immune from it. On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions. In addition, the FIA recognises the opportunity for F1 to play an important role in developing technologies for the benefit of society long term. For example, by 2009, devices for energy recovery will be in place on the cars.
“So we at Honda F1 are proud to dedicate our car to the environmental challenge. We believe that solutions can stem directly from engineers working on our F1 program and are working harder than ever to achieve our dreams and win the World Championship while embracing and underscoring Honda’s environmental ethos.”
“First and foremost, we are a race team and F1 is very much a team sport. We achieve our racing objectives only by working together and parallels can be drawn with the way that we must all join together to address the environmental challenge. We hope that in raising awareness and highlighting the issues we will encourage members of the public to come together and help take on the challenge of climate change”.
Yasuhiro Wada, Chairman, Honda Racing F1 Team and General Manager, Honda Motor Company
“Honda has a huge desire to challenge for this year’s 2007 F1 World Championship. We hope this year will be a successful and exciting season. Equally we intend to give something back in the form of our new environmental F1 concept, which we believe will bring something fresh and new to motor sport.”
“Honda constantly strives to be innovative in both its technology and its thinking and to sincerely respond to the demands of customers and society. Honda has always made great efforts to contribute to the preservation of the environment in its corporate activity. We hope this new initiative for Honda in F1 will help to further stimulate awareness and interest across the world for these important environmental issues.”
Note to Editors:
1. The Honda Corporation has a rich heritage of pioneering environmental activity. Examples include:
1972 Honda launched CVCC (Compound Vortex Controlled Combustion), the world’s first auto engine to meet the USA Statutory Clean Air Act, a licence sold to most other auto makers to produce lower emissions
1976 Honda started a forestation programme by planting over 250,000 trees around its factories
1999 Honda launched its first hybrid car. The Insight was the first production hybrid car to be available in both the USA and Europe.
2006 Honda is the first automaker in the world to announce global CO2 reduction goals for its products and production activities.
2007 Honda Civic GX is recognised by the Environmental Protection Agency as the cleanest internal combustion vehicle on earth.
2. Team Ownership
The Honda Racing F1 Team is wholly owned by the Honda Motor Co. The RA107 is the product of a 10 month development programme that has drawn upon Honda’s engineering excellence in its facilities in both the UK and Japan. The Honda Racing F1 Team aims to build on the successful latter part of the 2006 season and is fully committed to realising its World Championship ambitions.
03-05-2007, 09:37 PM
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So what???? Dung Pile goes out and buys a $2k piece of old Honda junk, then wants to take credit for the entire Honda experience????
He won't answer just now, as he had to run off and spend his day being Suzuki San's House Boy.
He won't answer just now, as he had to run off and spend his day being Suzuki San's House Boy.
03-05-2007, 09:39 PM
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Frankie's new Name du Jour: KNEE PADS
03-05-2007, 11:32 PM
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Ha...if you can't see the irony of putting a picture of the earth on a F1 car, you've got a long way (is their a length longer than infinity?) to go before achieving the enlightenment that you keep talking about. 
03-05-2007, 11:37 PM
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Yup...they are not exactly environmentally friendly cars...
Sort of like Al Gore's house. And private jet. And Suburbans.
Sort of like Al Gore's house. And private jet. And Suburbans.
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03-05-2007, 11:40 PM
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WEEEEEEEEEEEEEEEEEEEEEEE
ghetto ricer - Even your fellow ricer honda guys are embaresed of you, and would not claim your sorry ***!
You could buy an old junk *** craftsman lawn tractor and race that to you know..... would likely be a better match too you driving style and skill
BBABaaaaahhhhHHhhhhh
ghetto ricer - Even your fellow ricer honda guys are embaresed of you, and would not claim your sorry ***!
You could buy an old junk *** craftsman lawn tractor and race that to you know..... would likely be a better match too you driving style and skill
BBABaaaaahhhhHHhhhhh
03-06-2007, 12:03 AM
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Its a great cause but for Michael Harvey to imply Ron Dennis may be embarassed is pretty silly.
Its a very well written press release and i'm sure the agency employed by honda to write it earned every penny. I wish them luck for a better season than last year.
-mike
___________
1986 944 Red
1988 944 Blue
Its a very well written press release and i'm sure the agency employed by honda to write it earned every penny. I wish them luck for a better season than last year.
-mike
___________
1986 944 Red
1988 944 Blue
03-06-2007, 02:49 AM
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A Banned 'Haiku Victim'
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Originally Posted by 2bridges
WEEEEEEEEEEEEEEEEEEEEEEE
ghetto ricer - Even your fellow ricer honda guys are embaresed of you, and would not claim your sorry ***!
You could buy an old junk *** craftsman lawn tractor and race that to you know..... would likely be a better match too you driving style and skill
BBABaaaaahhhhHHhhhhh
ghetto ricer - Even your fellow ricer honda guys are embaresed of you, and would not claim your sorry ***!
You could buy an old junk *** craftsman lawn tractor and race that to you know..... would likely be a better match too you driving style and skill
BBABaaaaahhhhHHhhhhh
03-06-2007, 02:51 AM
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A Banned 'Haiku Victim'
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Nope, you tards/turds wouldn't understand what Honda is about. Out of all the automotive companies they are pretty much the only "dreamer". They are involved with many many projects outside of automotive. Their slogan is The Power of Dreams. You tards/turds wouldn't know a damn thing about that because your ignorant asses stop dreaming or imagining long time ago... 
03-06-2007, 08:18 AM
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Originally Posted by GhettoRacer
You tards/turds wouldn't know a damn thing about that because your ignorant asses stop dreaming or imagining long time ago...
