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I know the Porsche market is different to the wider car market, nevertheless, as I read the article, I could also see how some of the points affecting the overall market are also affecting the Porsche market.
Most of the recent conversation in this thread has revolved around arguments that an economic downturn will affect demand and Porsche buyers not being affected by an economic downturn, with people arguing for and against both points.
Nevertheless, the interesting points I gather from the article relate to the supply side. With reduced new vehicle production for a large period (pandemic), the overall offer going forward (new and used) might not catch-up with demand for some time to come, keeping the overall market short longer than any possible downturn might suggest. Of course, I also recognize this is all crystalball thinking.
None of the auto makers want to return to the "normal" market - so it won't. They don't want to produce more cars. Remember, US sales were 17M a year pre-COVID, they are down 3M units now, so demand has fallen (luxury brands aside) mostly because the middle class has been priced out of the new car market. Automakers want to sell fewer cars at higher prices and dealers want markups over MSRP. They don't want to carry inventory. They can blame the "chip shortage" but that is all BS now, they have been blaming that for 3 years now, it's getting old.
Being a car salesperson is the best job going now. Walk into any dealership - no one is doing anything in sales but figuring out what to order for lunch. But salaries are high because prices and ADMs are bleeding the customers.
None of the auto makers want to return to the "normal" market - so it won't. They don't want to produce more cars. Remember, US sales were 17M a year pre-COVID, they are down 3M units now, so demand has fallen (luxury brands aside) mostly because the middle class has been priced out of the new car market. Automakers want to sell fewer cars at higher prices and dealers want markups over MSRP. They don't want to carry inventory. They can blame the "chip shortage" but that is all BS now, they have been blaming that for 3 years now, it's getting old.
Being a car salesperson is the best job going now. Walk into any dealership - no one is doing anything in sales but figuring out what to order for lunch. But salaries are high because prices and ADMs are bleeding the customers.
My Porsche SA told me that last week they let go the SA that used to sit next to him. Didnt go into specifics, but I can imagine less work meant they need less people. He was also complaining about not making money (which doesnt necessarily means its true though). He was saying 911 and 718 allocations are still low, and the SUVs dont make much money on profit for the dealer. He said commissions are based on profit, which makes sense.
They can blame the "chip shortage" but that is all BS now, they have been blaming that for 3 years now, it's getting old.
Do you have a source for it being BS?
FYI, Im still seeing 12+ month lead times on lots of industrial automation products due to chip shortages; so if you could pass along the message that its BS to them so I can get my parts, Id appreciate it.
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