Porsche Sales Figures
12-01-2016, 09:37 PM
#181
Drifting
Thread Starter
Originally Posted by STG
Shame that the 911 is the lowest selling model...
12-01-2016, 09:41 PM
#182
Race Car
What's interesting about these figures is the Panamera. I was thinking that the new 98x and 99x cars were slow sellers in the US because people nervous about upcoming elections may hold back on luxuries. The Macan could be thought of as a "utility" vehicle that would presumably be less vulnerable to that effect, but if Panameras are still selling well, where does that leave us?
12-01-2016, 09:48 PM
#183
What's interesting about these figures is the Panamera. I was thinking that the new 98x and 99x cars were slow sellers in the US because people nervous about upcoming elections may hold back on luxuries. The Macan could be thought of as a "utility" vehicle that would presumably be less vulnerable to that effect, but if Panameras are still selling well, where does that leave us?
It's very possible that a lot of CPO are Panamerai.
So far the numbers seem to show that the Boxster 718
isn't moving the needle for a model refresh.
It's likely
that 2016 718 Boxster Sep - Nov is not outselling the 981 Boxster
Sep - Nov 2015, which it should be doing.
It seems likely
that Boxster sales are down between 60 -100 units a month
for the past 3 months YoY.
It is hard to know exactly since the tables mix Cayman / Boxster
and these numbers also include CPO. So there's some mix
of models possible - i.e. some 981s included in 2016.
Also it's possible that deliveries are limited on the 718 so far.
Overall not a good start for the 718 sales for whatever reason.
12-01-2016, 09:57 PM
#184
There is absolutely no way to gauge the success of the 718 based on the data so far, as it's just recently arrived in showrooms and the data is also muddied by the Spyder and other factors. The real comparison will be full year 2017 718 vs 2015 981 sales. Until that data is available, there's really no way to conclude anything about the success or lack thereof related to the 718.
12-01-2016, 11:18 PM
#185
I agree Arch. Not enough data.
Right now, for any number of reasons,
Boxster sales are down ~30% YoY for Sep - Nov.
However, a typical marketing launch
should generate some uplift.
That's not happening so far.
Right now, for any number of reasons,
Boxster sales are down ~30% YoY for Sep - Nov.
However, a typical marketing launch
should generate some uplift.
That's not happening so far.
Last edited by laranja; 12-02-2016 at 12:34 AM.
12-01-2016, 11:32 PM
#186
Race Director
It's obvious. You can come up with all sorts of ways to debate a point.
The reality:
The Macan is carrying them right now.
The 991.2 and 718 are underperforming sales expectations in the US.
Personally, I don't think the Panamera will gain any significant increases with facelift.
The new generation Cayenne should do well.
Have you noticed these monthly sales reports don't ever mention the sports cars??? There's a reason for it. Nothing to talk about.
The reality:
The Macan is carrying them right now.
The 991.2 and 718 are underperforming sales expectations in the US.
Personally, I don't think the Panamera will gain any significant increases with facelift.
The new generation Cayenne should do well.
Have you noticed these monthly sales reports don't ever mention the sports cars??? There's a reason for it. Nothing to talk about.
12-01-2016, 11:42 PM
#187
Burning Brakes
My latest Porsche fix started with the search for and test drive of a Cayman last year. LOVED it. But incorrectly decided I couldn't afford it. So I bought a 996. Enjoyed it for a few months and got into a 16 Carrera.
Was at the dealer today and sat in a 718 Cayman for the first time. Very similar to the car I LOVED just a year ago.
It did nothing for me. It's still a great car but for me no longer gets me excited compared to the 991.1 and 991.2.
Was at the dealer today and sat in a 718 Cayman for the first time. Very similar to the car I LOVED just a year ago.
It did nothing for me. It's still a great car but for me no longer gets me excited compared to the 991.1 and 991.2.
12-02-2016, 12:24 AM
#188
I agree Arch - not enough data on 718 so far.
Some Boxster specific data here:
http://www.goodcarbadcar.net/2011/01...s-figures.html
Overall, the Boxster is suffering slowing sales.
Sep - Nov 2016 is about 30% lower than 2015 Sep - Nov.
2016 is -10% on 2015 YTD.
The marketing launch of the 718 Boxster
hasn't provided any significant bump,
which would usually be expected.
On a model refresh, we'd expect 2017
to be an up year between 30% - 50% higher
compared to 2016.
I don't think the 718 will do that,
but maybe it's not a problem
since really the Macan is the
car that matters.
Some Boxster specific data here:
http://www.goodcarbadcar.net/2011/01...s-figures.html
Overall, the Boxster is suffering slowing sales.
Sep - Nov 2016 is about 30% lower than 2015 Sep - Nov.
2016 is -10% on 2015 YTD.
The marketing launch of the 718 Boxster
hasn't provided any significant bump,
which would usually be expected.
On a model refresh, we'd expect 2017
to be an up year between 30% - 50% higher
compared to 2016.
I don't think the 718 will do that,
but maybe it's not a problem
since really the Macan is the
car that matters.
12-02-2016, 06:29 PM
#190
Rennlist Member
12-02-2016, 06:36 PM
#191
Race Director
Originally Posted by fuddman
How do you know what their US sales expectations are?
Originally Posted by Noah Fect
When's the last time a new model or facelift didn't result in at least a temporary bump in sales? Spending money to sell fewer cars isn't the usual practice at PAG.
Also, as Noah mentioned isn't it common sense as well?? Doesn't take an MBA to figure that one out.
12-02-2016, 06:49 PM
#192
My SA told me that Porsche told their dealership at the beginning of this year to expect a lot more SUVs this year and fewer sports cars.
12-02-2016, 06:55 PM
#193
Race Director
Originally Posted by Archimedes
When you have a super hot new model (the Macan) that is supporting a corporate plan to bring new customers into the Porsche brand, and you have a fixed amount of dealer lot/floor space. You build more Macans and fewer sports cars. Throw in the expectation that the market bubbles around the world have more downside risk than upside opportunity, and the fact that a market correction would lower demand at the high end, and you have more reason to shift mix this year.
My SA told me that Porsche told their dealership at the beginning of this year to expect a lot more SUVs this year and fewer sports cars.
My SA told me that Porsche told their dealership at the beginning of this year to expect a lot more SUVs this year and fewer sports cars.
Trust me, they will build what they can sell. They don't sell as many as they can build.
12-02-2016, 09:25 PM
#194
My SA told me this before they had a single 2017 on the floor, so I don't see how it can have anything to do with demand for the new model, other than maybe concern that a market downturn was likely to occur in late 2016 and the entire sports car segment would soften. Makes some sense, given how hot the segment has been the last couple of years due partly to the asset bubble. I don't think it has anything to do with the .2 specifically though. It's just Porsche being smart about maximizing profits and value for the shareholders. That's their business after all, not making cars.
12-02-2016, 11:02 PM
#195
RL Community Team
Rennlist Member
Rennlist Member
911 sales in China has increased based on year-over-year data from 2015.
And really that's the market that's most relevant, as it's Porsche's number one market in terms of overall sales.
And really that's the market that's most relevant, as it's Porsche's number one market in terms of overall sales.