Star Wars Stormtroopers Help Porsche Taycan Make Asia Pacific Debut
New electric Porsche Taycan makes out of this world appearance in Singapore ahead of regional launch in 2020.
On November 22, about 300 selected guests attended the Asia Pacific premiere of the new all-electric Porsche Taycan that featured a spectacular drone show for the event, which was themed “Soul, Electrified.”
“Asia Pacific is an important sales region for Porsche – we have a continuously growing customer and fan base here,” says Matthias Becker, Vice President Region Overseas and Emerging Markets of Porsche AG. “With the Taycan, we are entering a new era and this spirit fits perfectly with the iconic Star Wars brand and the joint event here in Singapore.”
As part of the collaboration, the design teams at Porsche and Lucasfilm worked together to design a fantasy starship in support of the upcoming Star Wars film, the final episode of the Skywalker saga.
During the event in Singapore, Michael Mauer, V.P. of Style at Porsche, and Doug Chiang, V.P. of Lucasfilm, explained the design process and presented design sketches of the spacecraft highlighting the combined Porsche and Star Wars design DNA.
“Developing a spacecraft with clear Porsche design DNA was exciting and challenging,” said Mauer. “Even though they do not seem to share many elements at first glance, both worlds have a similar design philosophy. The close collaboration with the Star Wars design team inspires and fascinates us – it was a pleasure to present the design process and some sketches together with Doug Chiang in Singapore. We are looking forward to finalizing the fantasy spaceship design within the next weeks.”
Photos: Porsche