Porsche Introduces Scholarship & Guest Lecture Program at Morehouse College
Porsche will foster and promote automotive industry talent with its new program at the prestigious Atlantic college.
Porsche has teamed up with Morehouse College to launch a new scholarship and guest lecture series. The aim is to offer students a more comprehensive education, with insider access to the global automotive industry. It is new territory for Porsche Cars North America (PCNA), marking their first-ever gift to a college.
Offering students such a rare opportunity will certainly encourage the next generation of brilliant gearheads. And if there is one thing that the historic Morehouse College has in excess is brilliant minds.
The Porsche Scholarship will benefit ten very lucky sophomores, juniors, or seniors majoring in Business Administration or Economics. To qualify, Morehouse students must have at least a 3.3 grade point average. Funds will help recipients with tuition in addition to room and board expenses.
“Porsche supports institutions that share our commitment to the connected goals of quality education and social equity,” said Kjell Gruner, President and CEO of PCNA. “Morehouse College is an acknowledged national model for developing the next generation of leaders, and a logical partner in our hometown of Atlanta. As a brand dedicated to delivering dreams, I am proud we can contribute to student development at Morehouse and cultivate a stronger connection between these future leaders and the mobility sector.”
Through its collaboration with Morehouse, Porsche will provide greater access to post-secondary education on an ongoing basis, while also inspiring students to pursue careers in the automotive industry.
Beginning this spring, PCNA will also launch a virtual, in-classroom guest lecture series with Morehouse to bring real-world perspective from the automotive sector to course curriculum. Porsche will lend its expertise to students in courses such as Customer Relationship Management and Advance Corporate Finance, followed by other areas of study in years to come.
“On behalf of Morehouse College, I would like to thank Porsche Cars North America for working with us to expand academic opportunities for our business students,” said David A. Thomas, President of Morehouse College. “Choosing Morehouse as the site of PCNA’s first college scholarship program shows that Porsche is committed to academic excellence and the development of leaders of color. We look forward to collaborating with Porsche experts in our classrooms and hope that this relationship will be the bridge that leads to more Morehouse students starting new careers in the automotive industry, a business sector in need of more diversity.”
Morehouse is thrilled for students to get such rare access; which will no doubt inspire many aspiring executives, designers, engineers, and more.
“By establishing this relationship with Porsche Cars North America, our students will not only benefit as recipients of the first-ever PCNA college scholarship, but they will also receive some important insight about global business strategies in classes taught by Porsche employees. We appreciate PCNA’s generosity and commitment to higher education,” said Monique Dozier, Vice President of the Morehouse College Office of Institutional Advancement.
Morehouse College has an esteemed and nationally-acclaimed business program, and is the top feeder school for black men entering Harvard Business School. With a roster of about 2,100 students annually, Morehouse has long been at the national epicenter for thought leadership on civil rights. As such, Morehouse is dedicated to addressing racial inequities, offer educational opportunities for people of African descent. Notable alumni include Dr. Martin Luther King, Jr. as well as a roster of noteworthy authors, scientists, politicians, entrepreneurs, civil rights leaders–and hopefully–the next major visionary at Porsche.
Photos: Porsche
