Porsche, "Roots in racing. Not posing."
06-10-2010, 09:55 PM
#16
Burning Brakes
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PCNA does not need to do that, that is why. If Mini is honest they can open the contest to 911 owners and have a 10-lap race on the track at Road Atlanta - not the paddock. But they know they would be embarrassed. The stunt they tried to pull was a tight autox on the paddock, and on that the Mini would win, heck an old Miata would win too. Horses for courses.
There is nothing snotty or 'snooty' about this response at all. Hard to challenge the facts...and that's what's been spelled out.
06-11-2010, 06:03 AM
#17
Burning Brakes
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I'm assuming what he meant was that the since the whole thing was a tongue-in-cheek marketing PR thing by Mini, then why not have PCNA come up with an equally tongue-in-check creative and fun response. Instead they sounded a bit too serious and "snooty" about it all.
imho, it would have been fun to see both of them bounce it off each other in a "crowd pleasing" way; i.e., see who can outdo each other in the cleverness department instead of the racetrack.
imho, it would have been fun to see both of them bounce it off each other in a "crowd pleasing" way; i.e., see who can outdo each other in the cleverness department instead of the racetrack.
It's funny that Porsche would use the "racing not posing" excuse. I can see the Mini ad now about why Porsche declined -- "Porsche claims they won't accept our challenge because they're all about racing, not posing." followed by two pictures --- a Cayenne and a Panamera.
06-11-2010, 08:58 AM
#18
Rennlist Member
When you need to capitalize on another marque for your own brand recognition then you've lost the plot.
06-11-2010, 09:29 AM
#19
Burning Brakes
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Yup. It could have been a lot of fun.
It's funny that Porsche would use the "racing not posing" excuse. I can see the Mini ad now about why Porsche declined -- "Porsche claims they won't accept our challenge because they're all about racing, not posing." followed by two pictures --- a Cayenne and a Panamera.
It's funny that Porsche would use the "racing not posing" excuse. I can see the Mini ad now about why Porsche declined -- "Porsche claims they won't accept our challenge because they're all about racing, not posing." followed by two pictures --- a Cayenne and a Panamera.
06-11-2010, 12:19 PM
#20
Professor of Pending Projects
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Porsche officially turned down the Mini challenge. I like the way Porsche addressed it.
I also like the message at the end of its video -- Porsche, "Roots in racing. Not posing."
Cheers,
http://www.youtube.com/watch?v=Kh3A1ERsvY4
I also like the message at the end of its video -- Porsche, "Roots in racing. Not posing."
Cheers,
http://www.youtube.com/watch?v=Kh3A1ERsvY4
06-12-2010, 02:04 PM
#28
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http://en.wikipedia.org/wiki/File:MI...lassicMini.jpg
06-13-2010, 02:08 PM
#29
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If it was the same company i'd say it's worth asking this but it's a BMW now not a MINI.
http://en.wikipedia.org/wiki/File:MI...lassicMini.jpg
http://en.wikipedia.org/wiki/File:MI...lassicMini.jpg
Bob
06-13-2010, 04:51 PM
#30
Nordschleife Master
Not quite. BMW bought a dead brand, with no production. The new Mini is a bloated re-incarnation of the original Mini. The original Mini was a very small car. I know, I drove plenty. The current Mini is a fairly large hatch, competing with the Mazda 3 and the Golf.