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Porsche, "Roots in racing. Not posing."

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Old 06-10-2010 | 10:55 PM
  #16  
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Originally Posted by ADias
PCNA does not need to do that, that is why. If Mini is honest they can open the contest to 911 owners and have a 10-lap race on the track at Road Atlanta - not the paddock. But they know they would be embarrassed. The stunt they tried to pull was a tight autox on the paddock, and on that the Mini would win, heck an old Miata would win too. Horses for courses.
Exactly.

There is nothing snotty or 'snooty' about this response at all. Hard to challenge the facts...and that's what's been spelled out.
Old 06-11-2010 | 07:03 AM
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Originally Posted by Canyon56
I'm assuming what he meant was that the since the whole thing was a tongue-in-cheek marketing PR thing by Mini, then why not have PCNA come up with an equally tongue-in-check creative and fun response. Instead they sounded a bit too serious and "snooty" about it all.

imho, it would have been fun to see both of them bounce it off each other in a "crowd pleasing" way; i.e., see who can outdo each other in the cleverness department instead of the racetrack.
Yup. It could have been a lot of fun.

It's funny that Porsche would use the "racing not posing" excuse. I can see the Mini ad now about why Porsche declined -- "Porsche claims they won't accept our challenge because they're all about racing, not posing." followed by two pictures --- a Cayenne and a Panamera.
Old 06-11-2010 | 09:58 AM
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When you need to capitalize on another marque for your own brand recognition then you've lost the plot.
Old 06-11-2010 | 10:29 AM
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Originally Posted by YA911Fan
Yup. It could have been a lot of fun.

It's funny that Porsche would use the "racing not posing" excuse. I can see the Mini ad now about why Porsche declined -- "Porsche claims they won't accept our challenge because they're all about racing, not posing." followed by two pictures --- a Cayenne and a Panamera.
Really, the Cayenne seemed pretty successful in the Transsyberia Rally. The Panamera is too new but will be raced shortly by a privateer team, so...
Old 06-11-2010 | 01:19 PM
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Cool

Originally Posted by axhoaxho
Porsche officially turned down the Mini challenge. I like the way Porsche addressed it.



I also like the message at the end of its video -- Porsche, "Roots in racing. Not posing."

Cheers,

http://www.youtube.com/watch?v=Kh3A1ERsvY4
How was the response provided? Where was it posted?
Old 06-11-2010 | 01:24 PM
  #21  
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Nevermind, I saw they uploaded the response in Facebook
Old 06-11-2010 | 01:38 PM
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Racing, not posing.

Now....which contrasting stitch pattern did you want for the seams on your seats?
Old 06-11-2010 | 03:57 PM
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Originally Posted by RF5BPilot
Racing, not posing.

Now....which contrasting stitch pattern did you want for the seams on your seats?


Ouch.
Old 06-12-2010 | 05:36 AM
  #24  
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Default Be Glad They Didnt Mention IMS Failures

How did that racing not posing thing work out with the IMS failures that still seem to occur?
Old 06-12-2010 | 09:48 AM
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And why didnt they show the fried egg headlamps?
Old 06-12-2010 | 10:59 AM
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And, what about all the Minis that were raced in the 60s and 70s? The mini invented the hot hatch.

Bob
Old 06-12-2010 | 02:17 PM
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Thumbs up

Originally Posted by CamsPorsche
When you need to capitalize on another marque for your own brand recognition then you've lost the plot.
+1

Old 06-12-2010 | 03:04 PM
  #28  
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Originally Posted by bobesser
And, what about all the Minis that were raced in the 60s and 70s? The mini invented the hot hatch.

Bob
If it was the same company i'd say it's worth asking this but it's a BMW now not a MINI.

http://en.wikipedia.org/wiki/File:MI...lassicMini.jpg
Old 06-13-2010 | 03:08 PM
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Originally Posted by tetzlafh
If it was the same company i'd say it's worth asking this but it's a BMW now not a MINI.

http://en.wikipedia.org/wiki/File:MI...lassicMini.jpg
Our cars are VWs now, not Porsche. The MINI is still made in England. BMW bought the brand, like Ford bought Jag (and has since sold it).

Bob
Old 06-13-2010 | 05:51 PM
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Originally Posted by bobesser
Our cars are VWs now, not Porsche. The MINI is still made in England. BMW bought the brand, like Ford bought Jag (and has since sold it).

Bob
Not quite. BMW bought a dead brand, with no production. The new Mini is a bloated re-incarnation of the original Mini. The original Mini was a very small car. I know, I drove plenty. The current Mini is a fairly large hatch, competing with the Mazda 3 and the Golf.



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