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Old Sep 3, 2021 | 04:06 PM
  #46  
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Originally Posted by b3freak
You must understand I'm not into marketing, I'm an educational technology professional and it's my desire to help people learn. My FT job is not with Flat 6 nor The Knowledge Gruppe. I'm not denying that people will come to Flat 6 Innovations because of my work with Jake Raby, but that's not the primary goal with these videos. I originally approached Jake after the PCA released the videos on Porsche IMS bearings and encouraged him to continue to make new videos to help people learn about these cars. And, it's NOT all about engine failures either. The Focus On: M9X Engine Assembly has helped hundreds of people learn how to rebuild these engines in their own garages. Yes, we have to charge for those videos and print material because it costs a lot of money to produce professional-level videos and books. However, we do offer many free videos on YouTube and the monetization of YouTube is one small way to help offset the costs associated with this type of work.
got ya, I'm also incorrectly or unclearly making my point. My point is not about a business it's about the probability of a mechanical event.
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Old Sep 3, 2021 | 04:07 PM
  #47  
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Originally Posted by bgoetz
I guess I am slightly confused by the suggestion they are marketing a product. What exactly are they marketing? Right now even if you wanted you can’t get a spot until 2023 and you can’t even do that because they are not filling these spots yet. FSI seems to have no issues filling their calendar, so I am not sure what they are doing is marketing.
Exactly! You nailed it! Even in crazy economic times, people are contacting them about filling spots for his engines. And people don't know that he spends as much time building Porsche/VW aircooled engines as he does the watercooled stuff.

I can say without a shadow of a doubt, that they would be perfectly fine without the involvement with YouTube or his classes. Jake Raby has spent the better part of 30+ years establishing a strong reputation for quality that supersedes anything accomplished through his classes or technical videos.






Last edited by ZuffenZeus; Sep 3, 2021 at 04:08 PM.
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Old Sep 3, 2021 | 04:17 PM
  #48  
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Originally Posted by Optionman1
virtually every one they see, even the elective builds, show signs of scoring
That's what I'm talking about. Better do a rebuild my engines got scoring. Better pull my IMS it's gonna go, If you expect someone to take that claim seriously show the evidence to support it otherwise it's hyperbole. If that was true these cars are junk, maybe they are, probably not.
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Old Sep 3, 2021 | 04:18 PM
  #49  
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From my very comfortable armchair it seems like those among us who see the the world as absolutely black or white will not allow Jake to simultaneously help people as well as promote his business. The fact that Jake is busy enough to charge eyebrow-raising prices for his engines bothers certain people. To those people - do you think Jake could charge those prices if people turned him down? The man has a system and it works for him. He's not trying to be the next world-beater, it's just Jake doing Jake and making a comfortable living. I'm happy for him. I aspire to work entirely within my own system - it seems like a dream. As someone who is competing among the top of my professional field I completely understand why Jake makes some of the decisions he makes. What people don't realize is if you're the best-of-the-best, (not calling myself that,) it doesn't mean that only the top tier 1% of clients reach out to you. Every professional that offers a service on this board is nodding their head right now - you eternally deal with the general public. There's a reason why I demand 50% payment up font at this stage in my career.
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Old Sep 3, 2021 | 04:18 PM
  #50  
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Originally Posted by b3freak
You must understand I'm not into marketing, I'm an educational technology professional and it's my desire to help people learn. My FT job is not with Flat 6 nor The Knowledge Gruppe. I'm not denying that people will come to Flat 6 Innovations because of my work with Jake Raby, but that's not the primary goal with these videos. I originally approached Jake after the PCA released the videos on Porsche IMS bearings and encouraged him to continue to make new videos to help people learn about these cars. And, it's NOT all about engine failures either. The Focus On: M9X Engine Assembly has helped hundreds of people learn how to rebuild these engines in their own garages. Yes, we have to charge for those videos and print material because it costs a lot of money to produce professional-level videos and books. However, we do offer many free videos on YouTube and the monetization of YouTube is one small way to help offset the costs associated with this type of work.
I see nothing wrong with the "marketing" strategy you are using with education on the 996 issues to drive engine rebuild sales. Nor do I see any issue with selling your knowledge thru videos. The market will dictate what they will pay for it. This is good old fashioned capitalism at its best.

The only thing I ask is that you tighten up the videos to get to the content. Jake's style is folksy with a lot of stories. Nothing wrong with that. Just tighten up the stories and content to get to the "meat". Love watching the videos but it is darn tough to dedicate the length of time. Don't be afraid to script it and edit it to make it shorter and to the point. Your injector cleaner video was 25 min and it could have been 12.5. In addition, I am still not certain what the message was. Whatever your headline is, you better make sure you address it.

The PROBLEM, shapes the NEED, for the SOLUTION, and here is HOW you use the SOLUTION to solve the PROBLEM.

What's the PROBLEM
What NEED is derived from the PROBLEM
What's the SOLUTION
Here is HOW you use the SOLUTION to solve the PROBLEM

😊
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Old Sep 3, 2021 | 04:19 PM
  #51  
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This is very simple. The people here that have a beef with me (none of which are purchasers and won't be) state that the way we do things regarding support to secondary, or even tertiary owners of our engines isn't acceptable.

I will make this very clear. We give the ORIGINAL PURCHASER 100% of all supporting documents, to include copies of the proposal, invoices, all dyno data, every photo of the entire process, and all the technical directives for the first 120,000 miles after our work is done. This is done via a USB key that Jud attached to the customers ignition key when the car comes home. If the customer purchases the copy of their engine log, and blueprints, all of this is included, right down to the camshaft plots, and cylinder head port flows graphs.

NO ONE ELSE in this whole freaking industry does this.

Now, if someone would like to explain why I should support an engine YEARS afterward when the vehicle is sold, when we already gave this level of information to the purchaser, I am all ears. The owner is told that this information is to be safeguarded, copied, and retained and will not be available to future purchasers. This is no secret.

That said, I'm not willing to hire additional office staff for the sole purpose of maintaining a data base to provide information to people who were never our customer, when the information has been lost by someone else.

I don't sit behind a desk here, I build engines. I'm not going to take time away from my tasks to replace lost paperwork, and there's no way that the person who wants this paperwork would be willing to pay what my time is worth to break away from an engine, to reproduce the paperwork.

If we were like most people we'd want the new owner to come calling, so we could sell them some papers, some oil, some parts, or some of whatever. Nope. When we are done, we want to be done. We will support our original purchaser until he sells the vehicle, but after that, nope. He is our customer, and we are faithful to him. He paid for that.

Now, on the topic of the car on BaT not bring as much money as it should due to my engine, well that engine was built in 2013 and was sold for roughly 1/2 then, what it costs today. On top of that, the buyer didn't know that we don't support tertiary owners, because he is friends with one of our customers that are in work now, and he had that customer ask me how he can get supporting information... He had no clue.

Here's a copy and paste from his ticket less than 1 hour ago:
"Thanks for the follow up Jake. I am having a harder time containing my excitement as we get closer to completion! Look forward to getting my care and feeding instruction for #88!
On a separate note a friend of mine just bought a car on BAT that has one of your built motors in it. How would he go about getting the correct info regarding his engines instructions. The seller was not the owner who commisioned the build."

That said, the whole BaT ad for the car was wrong, the engine isn't even a 4.0~

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Old Sep 3, 2021 | 04:46 PM
  #52  
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Originally Posted by GC996
I see nothing wrong with the "marketing" strategy you are using with education on the 996 issues to drive engine rebuild sales. Nor do I see any issue with selling your knowledge thru videos. The market will dictate what they will pay for it. This is good old fashioned capitalism at its best.

The only thing I ask is that you tighten up the videos to get to the content. Jake's style is folksy with a lot of stories. Nothing wrong with that. Just tighten up the stories and content to get to the "meat". Love watching the videos but it is darn tough to dedicate the length of time. Don't be afraid to script it and edit it to make it shorter and to the point. Your injector cleaner video was 25 min and it could have been 12.5. In addition, I am still not certain what the message was. Whatever your headline is, you better make sure you address it.

The PROBLEM, shapes the NEED, for the SOLUTION, and here is HOW you use the SOLUTION to solve the PROBLEM.

What's the PROBLEM
What NEED is derived from the PROBLEM
What's the SOLUTION
Here is HOW you use the SOLUTION to solve the PROBLEM
I appreciate the input. For the record, everything I do with my FT job is fully scripted. Projects take months to years to produce because of our attention to detail. And, people pay top dollar for those services. Jake is too busy running his businesses to go through the time-consuming scripting process nor do I have time to spend editing every video down to the bare minimum. It doesn't pay enough. For example, the 10-part Focus On: IMS Bearing Series has paid me a total of $50 from YouTube. That's it! It took months to produce that for very little return. How much time would you devote to a project knowing, in the end, you're only getting $50? That's the challenge with this resource and why we need everyone's support. Are you a paid member of Rennvision? I know you're a subscriber. That would be a start IMHO. Again, YouTube has a very low ROI, but I love doing it if it helps someone out with their cars.

I just spent the last two months using my spare time to release this fall's Rennvision technical videos. I hope you enjoy them in spite of the length and redundancy. But again, thank you for the input and support!

btw... releasing a new M97 bearing video tonight. Check it out.

Last edited by ZuffenZeus; Sep 3, 2021 at 04:47 PM.
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Old Sep 3, 2021 | 05:23 PM
  #53  
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Originally Posted by Houtx996
The bests ads are the ones where the consumer does not know they are watching one.
Haha, just say what you are trying to say, most of us are intelligent people.

It is comical the FOMO is so intense that people are frothing at the mouth for a chance to make themselves feel better about not owning one of these engines.

Last edited by bgoetz; Sep 3, 2021 at 05:26 PM.
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Old Sep 3, 2021 | 05:42 PM
  #54  
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Originally Posted by bgoetz
Haha, just say what you are trying to say, most of us are intelligent people.

It is comical the FOMO is so intense that people are frothing at the mouth for a chance to make themselves feel better about not owning one of these engines.
hahahahaha, you are dense. I did say it, it's an ad. If I wanted one I'd have it.


Its common for a business to not transfer warranty or support...It's a business.

Last edited by Houtx996; Sep 3, 2021 at 05:46 PM.
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Old Sep 3, 2021 | 05:42 PM
  #55  
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I'm not using a script. If a script is used, then anyone can convey the information, and I don't need to waste my time. I want my delivery to be straight from my brain housing group, straight from my personal experiences, and what is burned into my brain. I want these things conveyed with the proper body language, and accents. That isn't possible with a script, or a freaking teleprompter.

We shot the entire "Focus on M9X Engine Assembly" video series without a single piece of written information. Could it have been done with less time if it had been scripted, yes. Would it have been the way that I wanted it to be conveyed- nope.

The same thing happens in my classes. I do 4 days in a classroom with each day 10+ hours long. I do the entire class without a single damn note. Not a single piece of paper. I know the content, so I don't have to cheat, and I don't need notes to "play the part".
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Old Sep 3, 2021 | 06:15 PM
  #56  
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Originally Posted by Houtx996
If I wanted one I'd have it.
Well that is the thing, it isn’t something you can just have because you want it.

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Old Sep 3, 2021 | 06:18 PM
  #57  
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Originally Posted by bgoetz
Well that is the thing, it isn’t something you can just have because you want it.
You can't buy one used for pennies on the dollar or get on a list and get one new? What are we talking about then magic?
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Old Sep 3, 2021 | 06:25 PM
  #58  
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Originally Posted by bgoetz
Well that is the thing, it isn’t something you can just have because you want it.
He hasn’t been through the Gauntlet, you have.
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Old Sep 3, 2021 | 06:30 PM
  #59  
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Originally Posted by Houtx996
You can't buy one used for pennies on the dollar or get on a list and get one new? What are we talking about then magic?
You can absolutely wait until a used one comes up for sale, but that doesn’t happen often. You will pay market price, which given how few are in the market is pure speculation as to what you will pay at the time.

And yes if you can make it through the interview process and get on the list sometime in 2023 you can have one.

My point is that it isn’t easy and most are discouraged by something that isn’t easy, especially when it cost lots of $ on top of not being easy. A lot of those same people are envious of anyone who has the patience and $. The only way those people can make themselves feel better, is…well you see it here.
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Old Sep 3, 2021 | 06:43 PM
  #60  
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Originally Posted by bgoetz
You can absolutely wait until a used one comes up for sale, but that doesn’t happen often. You will pay market price, which given how few are in the market is pure speculation as to what you will pay at the time.

And yes if you can make it through the interview process and get on the list sometime in 2023 you can have one.

My point is that it isn’t easy and most are discouraged by something that isn’t easy, especially when it cost lots of $ on top of not being easy. A lot of those same people are envious of anyone who has the patience and $. The only way those people can make themselves feel better, is…well you see it here.
This thread started on a link for one that sold for 37k.....Why would I be envious that you waited to buy an engine? The dollar amount is inconsequential. I don't care what you own, most people don't. If I cared what people thought about my car I'd have a Lambo or a Ferrari, not a 996. I bought this car on a lunch break in 10-minute deal, cause a friend bought a nicer car. The only reason it's not for sale is my kids like playing in it and dealing with used Porsche buyers is a PITA…well you see it here.

The original point stands car mods don't increase value, even if it's by a reputable craftsman.
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