How to get one?
01-16-2016, 05:30 PM
#91
I don't know seems a little harsh, looks like OP just wants to be able to order the next .2 RS at MSRP like everyone else, honestly nothing wrong with that which is why he is trying to put his name on a list that may be of use when it comes out. To tell you the truth the whole Ferrari like relationship thing is BS local dealer out here in MA is the complete opposite of that, they sell all cars at MSRP and have a list they adhere to, there should be more dealerships like them! And I'm sure there are so OP I would look for a dealer like them!
01-16-2016, 05:35 PM
#93
Never said no more RS 
The OP is pretending to open the configurator
and order Today a custom brand new RS at MSRP
Not sure were he was exactly last 2 years
i want it All i want it Now is not for low volumes cars
BTW i am sure he can jump on the next GT train and his too
too late pretending is quite arrogant
P.S. I want 997 RS 4.0 at MSRP
OP or anyone else complaining
would you sell one at MSRP or lower ?
The OP is pretending to open the configurator
and order Today a custom brand new RS at MSRP
Not sure were he was exactly last 2 years
i want it All i want it Now is not for low volumes cars
BTW i am sure he can jump on the next GT train and his too
too late pretending is quite arrogant
P.S. I want 997 RS 4.0 at MSRP
OP or anyone else complaining
would you sell one at MSRP or lower ?
I actually find you very arrogant.
01-16-2016, 05:43 PM
#94
I don't know seems a little harsh, looks like OP just wants to be able to order the next .2 RS at MSRP like everyone else, honestly nothing wrong with that which is why he is trying to put his name on a list that may be of use when it comes out. To tell you the truth the whole Ferrari like relationship thing is BS local dealer out here in MA is the complete opposite of that, they sell all cars at MSRP and have a list they adhere to, there should be more dealerships like them! And I'm sure there are so OP I would look for a dealer like them!
Simple problem, simple question, good resume.
Still managed to get positive answers during 3 pages before getting haters to post, commenting on age, maturity, not working hard enough....: its simply incredible how people not happy with themselves find an exutory place online to their own frustrationS.
I have my answers now and made contacts today to 3 dealers to see what i can do. We'll see.
Thank you to the ones who helped me figure thing out, and shared their own experiences.
01-16-2016, 06:02 PM
#95
Wow, guys lets take it easy on him!
I was 18 when I opened my first business, I was shut down by everyone I knew, friends and family bc I was too young and I needed to "put my time in" My number one goal (besides being a millionaire) was to buy a 911 turbo one day. Everyday I pushed hard and I stayed focused on that, and before the age of 30 I bought my first 911 turbo, by 32 I was a millionaire. I'm not telling you all this to brag, I'm telling baronm69 this to stay focused on what you want and ignore all the haters out there. People hate bc they are jealous. I'm now 37 and live on the water in FL, both my next door neighbors went to Harvard and are Fortune 500 CEOs, they don't hate bc truely successful people push others to be succsesful!!
I only mean this if you work your *** off every damn day and you are a good humble friend and family man.....if your not... Get to the back of the line and wait your damn turn bc I've been waiting and working for it for the last 17 years!!!
I was 18 when I opened my first business, I was shut down by everyone I knew, friends and family bc I was too young and I needed to "put my time in" My number one goal (besides being a millionaire) was to buy a 911 turbo one day. Everyday I pushed hard and I stayed focused on that, and before the age of 30 I bought my first 911 turbo, by 32 I was a millionaire. I'm not telling you all this to brag, I'm telling baronm69 this to stay focused on what you want and ignore all the haters out there. People hate bc they are jealous. I'm now 37 and live on the water in FL, both my next door neighbors went to Harvard and are Fortune 500 CEOs, they don't hate bc truely successful people push others to be succsesful!!
I only mean this if you work your *** off every damn day and you are a good humble friend and family man.....if your not... Get to the back of the line and wait your damn turn bc I've been waiting and working for it for the last 17 years!!!
I created my company from scratch after moving from EU 5 years ago. I work 16h a day...
About the jealousy thing...i discovered that too.
I all know to well what you ate talking about.
Will be on business in FL mid Feb. let me buy you a drink! ill be sending you a pm.
01-16-2016, 07:28 PM
#96
Nordschleife Master
I admire you understanding this topic and putting up with all the negative comments. More power to you. I'm a bit older than you which means nothing but I do know there are many who purchased a GT3/GT3RS as their first ever Pcar. Be patient, listen, look and learn from others. Other than that, you are certainly young enough that eventually you will get what you want.
01-16-2016, 07:54 PM
#97
Nordschleife Master
No one even knows if there will be more GT3RS's. Maybe you missed that. You can't spec what won't exist.
If there will be more you were told to (a) put a deposit down with a dealer like many here including me and (b) wait for the call that you got an allocation. Then you can option to your hearts content.
Other choice buy one of the many available NOW for over MSRP. Likely you can find one that is close to having the options you want. If its PTS that's a problem then just do a wrap. The many available are new with delivery miles.
Again, I think you can buy an RS for around $275k right now.
No amount of whining and bitching will change the reality right now especially with Porsche. They are doing just fine and likely not interested in changing their business plan and model to make you or I happy. No one here able and willing to buy an RS or even a new GT3 is happy about the lack of availability. You're not the only one annoyed or frustrated with the situation. In fact, I'm on the list for a new GT350R with my local Ford dealer also at MSRP. If they get an allocation next year before I hear from Porsche I'm walking away from Porsche and buying the R. $130K less and damn near or equal performance with limited production.
If there will be more you were told to (a) put a deposit down with a dealer like many here including me and (b) wait for the call that you got an allocation. Then you can option to your hearts content.
Other choice buy one of the many available NOW for over MSRP. Likely you can find one that is close to having the options you want. If its PTS that's a problem then just do a wrap. The many available are new with delivery miles.
Again, I think you can buy an RS for around $275k right now.
No amount of whining and bitching will change the reality right now especially with Porsche. They are doing just fine and likely not interested in changing their business plan and model to make you or I happy. No one here able and willing to buy an RS or even a new GT3 is happy about the lack of availability. You're not the only one annoyed or frustrated with the situation. In fact, I'm on the list for a new GT350R with my local Ford dealer also at MSRP. If they get an allocation next year before I hear from Porsche I'm walking away from Porsche and buying the R. $130K less and damn near or equal performance with limited production.
01-16-2016, 08:29 PM
#98
I'm wondering whether you are a troll at this point. So you want a free lunch which is to buy a car at 100k less than the liquid market price? Why? GTFO, take some time to get a reality check and come back not asking for a handout. This thread is noise, a bit surprised how many of us took the time to respond after your follow up comments mad it clear that its not clicking. IMO you have not lived or worked hard enough yet to understand the amount of time and effort it takes to achieve things like spec your own RS at msrp. looking for that shortcut instead because you're a cool guy. And by that I don't just mean having 'put yourself in the position' to pay sticker for an RS, but the whole story leading up to that point, which is the bigger deal. peace.
01-16-2016, 11:40 PM
#99
Race Car
Join Date: Jan 2013
Location: The way to hell is paved by good intentions “Wenn ich Purist höre...entsichere ich meinen Browning” "Myths are fuel for marketing (and nowadays for flippers too,,,)" time to time is not sufficient to be a saint, you must be also an Hero
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01-17-2016, 12:01 AM
#100
And where does Aura comes from?
Racing (which is outstandingly successfully done those days but has no impact whatsoever on their fame as no one really cares anymore), 50yr+ clients who were there when Porsche was mostly a 911 brand which by itself at the time was analog, raw and "make you a hero" for driving and owning one, and up and coming clients (like me, very humbly) who are rarer and rarer those days and who probably share a similar approach/psychology as the 50+ year old clients when it comes to how they consider the P-brand in general.
Soon, the 50yr old client will stop buying cars, and the clients in my demographics won't be sufficient to maintain the momentum of the current aura which again, is mostly based on the past.
Are as many 20-30 year old dreaming about owning a Porsche those days like they used to in the past?
Ferrari, has a very current aura. Lamborghini has no aura. McLaren is trying to build one and is likely never to achieve it due to demographics (way most millennial think, transformation of the car business with self driving...).
Soon, when the clients maintaining the aura/passion alive will be gone,
What I'm trying to say, is that Porsche has been vastly successful in staying a brand with Aura while becoming a premium manufacturer.
In my personal and humble experience, I feel like they cannot or don't want to feed my own very passion which is fueling and keeping alive the core aura that they have.
When Porsche will be a premium manufacturer only, well it may be harder for them to sell cars at such premiums, be so profitable....
That day, Porsche will have to answer to their shareholders.
Racing (which is outstandingly successfully done those days but has no impact whatsoever on their fame as no one really cares anymore), 50yr+ clients who were there when Porsche was mostly a 911 brand which by itself at the time was analog, raw and "make you a hero" for driving and owning one, and up and coming clients (like me, very humbly) who are rarer and rarer those days and who probably share a similar approach/psychology as the 50+ year old clients when it comes to how they consider the P-brand in general.
Soon, the 50yr old client will stop buying cars, and the clients in my demographics won't be sufficient to maintain the momentum of the current aura which again, is mostly based on the past.
Are as many 20-30 year old dreaming about owning a Porsche those days like they used to in the past?
Ferrari, has a very current aura. Lamborghini has no aura. McLaren is trying to build one and is likely never to achieve it due to demographics (way most millennial think, transformation of the car business with self driving...).
Soon, when the clients maintaining the aura/passion alive will be gone,
What I'm trying to say, is that Porsche has been vastly successful in staying a brand with Aura while becoming a premium manufacturer.
In my personal and humble experience, I feel like they cannot or don't want to feed my own very passion which is fueling and keeping alive the core aura that they have.
When Porsche will be a premium manufacturer only, well it may be harder for them to sell cars at such premiums, be so profitable....
That day, Porsche will have to answer to their shareholders.
"Aura" is more usually referred to with irritatingly jargonistic terms like "buzz" in the short term. I think you are trying to say something about the longer term and the most normal phrase is "brand equity".
Actual racing constitutes relatively little active brand equity any more. It is a big part of heritage, but aside from a few individual races and their specific demographic and geographic adherents (Sebring, Le Mans, Monaco, Indy, Daytona, Bathurst, etc) current racing prowess has been proven ineffective as an unsupported marketing - read branding - tool. With a smart and well targeted effort, success in even "lesser" series' or a few races can work wonders.
Porsche maintains a connection to racing both by being involved and promoting some of its cars to those who wish to race at different levels. BMW has done the same in the past. Mazda's contingency programs have at times done wonders for them. Aston Martin has been racing again for some years now and it has done next to nothing for them. For most of the brands, and to a very large extent for Porsche, perception of performance is more valuable than actual racing victories. More important still are perceived value, perceived and actual exclusivity (that's the big one separating premium from the true high end), perceived technological leadership, and perceived quality (which translates primarily to reliability and service response).
When Ferrari spent two decades in the F1 wilderness, it didn't fail to sell cars. Lamborghini has no racing heritage and, while you don't think they have an aura, their sales and brand loyalty suggest otherwise especially as the quality of the cars has consistently improved since the VAG purchase. Bugatti has no racing heritage within living memory and had no problem selling endless variations of the same car; Pagani likewise. I could go on. I won't. Suffice to say that Porsche's brand perception amongst the younger set has to do with performance, technology, and accessibility more than with racing per se, and that will stand them well unless they make a terrible error.
Your demographic doesn't much matter until and unless it begins to buy cars in large numbers or shows some other real influence. What you may not realize is that when those who are currently in their fifties have ceased to buy the cars, people like you will be in their fifties and no longer inhabiting your current demographic. (I'm in my 40s, BTW and never even wanted a Porsche until a couple of years ago and just bought my first.) People change.
Porsche doesn't need to sell you a car today if they can make you aspire to one until you can afford one. They may **** you off, and others will step in to take your place in the order queue so long as they fulfill the brand promise. If you think you will "get back at them" by becoming an evangelist for another brand, think again. Porsch isn't competing with Ferrari, or McLaren, or Lamborghini, etc. They are each selling to much the same market, and they are each quite successfully selling everything they make at the moment.
The view of Millennials about McLaren, etc, and the advent of the self-driving car is not of tremendous import. It won't be for decades, and possibly never (never to me, at least - not in my lifetime or my child's!). You may not understand what a tiny portion of the consumer base has ever bought these types of cars. That tiny portion won't disappear. They will still seek thrills and toys. Those that can afford them will still have self driving cars, drink chai lattes, and grow Victorian beards if that is what ends up defining their generation as they age.
You are, at the moment, exactly what I suspect a Porsche GT brand manager wants to see: a person that really aspires to and wants the product, but is proving its exclusivity and getting actual owners to rally to the brand. You may think the marketing isn't working for the future; I would suggest you are demonstrating how well it is working in the present, which is the timeframe about which the current brand managers and sales force care.
Again, good luck to you. I haven't driven an RS yet, but I am confident they the GT3s will live up to your hopes and aspirations. So too will whatever other brand you choose. Luxury purchase satisfaction is incredibly self-fueling, except in the case of a lemon...and the best of the manufacturers will convince their real brand adherents that the lemon was a good experience despite all evidence! That's high brand equity.
Last edited by Banango; 01-17-2016 at 12:17 AM. Reason: Obviously I made it shorter, didn't I?
01-17-2016, 06:37 PM
#101
I admire you understanding this topic and putting up with all the negative comments. More power to you. I'm a bit older than you which means nothing but I do know there are many who purchased a GT3/GT3RS as their first ever Pcar. Be patient, listen, look and learn from others. Other than that, you are certainly young enough that eventually you will get what you want.
01-17-2016, 06:46 PM
#103
I've cut a bit out, but while I respect anyone's opinions on how the branding works, and while you may well be an expert in branding and marketing (I have no idea and I am not an expert), your stated opinions do not tally with what I have seen doing some of the relevant brand management and marketing. You are seeing things from a very non-business, data-agnostic perspective. You are expressing passion, which all the brands "sell" but it's not what they are actually interested in. They are interested in money. Passion for their brands is shown to them in dollars. They do NOT care about the enthusiasm unless it is backed up by dollars and value one way or another.
"Aura" is more usually referred to with irritatingly jargonistic terms like "buzz" in the short term. I think you are trying to say something about the longer term and the most normal phrase is "brand equity".
Actual racing constitutes relatively little active brand equity any more. It is a big part of heritage, but aside from a few individual races and their specific demographic and geographic adherents (Sebring, Le Mans, Monaco, Indy, Daytona, Bathurst, etc) current racing prowess has been proven ineffective as an unsupported marketing - read branding - tool. With a smart and well targeted effort, success in even "lesser" series' or a few races can work wonders.
Porsche maintains a connection to racing both by being involved and promoting some of its cars to those who wish to race at different levels. BMW has done the same in the past. Mazda's contingency programs have at times done wonders for them. Aston Martin has been racing again for some years now and it has done next to nothing for them. For most of the brands, and to a very large extent for Porsche, perception of performance is more valuable than actual racing victories. More important still are perceived value, perceived and actual exclusivity (that's the big one separating premium from the true high end), perceived technological leadership, and perceived quality (which translates primarily to reliability and service response).
When Ferrari spent two decades in the F1 wilderness, it didn't fail to sell cars. Lamborghini has no racing heritage and, while you don't think they have an aura, their sales and brand loyalty suggest otherwise especially as the quality of the cars has consistently improved since the VAG purchase. Bugatti has no racing heritage within living memory and had no problem selling endless variations of the same car; Pagani likewise. I could go on. I won't. Suffice to say that Porsche's brand perception amongst the younger set has to do with performance, technology, and accessibility more than with racing per se, and that will stand them well unless they make a terrible error.
Your demographic doesn't much matter until and unless it begins to buy cars in large numbers or shows some other real influence. What you may not realize is that when those who are currently in their fifties have ceased to buy the cars, people like you will be in their fifties and no longer inhabiting your current demographic. (I'm in my 40s, BTW and never even wanted a Porsche until a couple of years ago and just bought my first.) People change.
Porsche doesn't need to sell you a car today if they can make you aspire to one until you can afford one. They may **** you off, and others will step in to take your place in the order queue so long as they fulfill the brand promise. If you think you will "get back at them" by becoming an evangelist for another brand, think again. Porsch isn't competing with Ferrari, or McLaren, or Lamborghini, etc. They are each selling to much the same market, and they are each quite successfully selling everything they make at the moment.
The view of Millennials about McLaren, etc, and the advent of the self-driving car is not of tremendous import. It won't be for decades, and possibly never (never to me, at least - not in my lifetime or my child's!). You may not understand what a tiny portion of the consumer base has ever bought these types of cars. That tiny portion won't disappear. They will still seek thrills and toys. Those that can afford them will still have self driving cars, drink chai lattes, and grow Victorian beards if that is what ends up defining their generation as they age.
You are, at the moment, exactly what I suspect a Porsche GT brand manager wants to see: a person that really aspires to and wants the product, but is proving its exclusivity and getting actual owners to rally to the brand. You may think the marketing isn't working for the future; I would suggest you are demonstrating how well it is working in the present, which is the timeframe about which the current brand managers and sales force care.
Again, good luck to you. I haven't driven an RS yet, but I am confident they the GT3s will live up to your hopes and aspirations. So too will whatever other brand you choose. Luxury purchase satisfaction is incredibly self-fueling, except in the case of a lemon...and the best of the manufacturers will convince their real brand adherents that the lemon was a good experience despite all evidence! That's high brand equity.
"Aura" is more usually referred to with irritatingly jargonistic terms like "buzz" in the short term. I think you are trying to say something about the longer term and the most normal phrase is "brand equity".
Actual racing constitutes relatively little active brand equity any more. It is a big part of heritage, but aside from a few individual races and their specific demographic and geographic adherents (Sebring, Le Mans, Monaco, Indy, Daytona, Bathurst, etc) current racing prowess has been proven ineffective as an unsupported marketing - read branding - tool. With a smart and well targeted effort, success in even "lesser" series' or a few races can work wonders.
Porsche maintains a connection to racing both by being involved and promoting some of its cars to those who wish to race at different levels. BMW has done the same in the past. Mazda's contingency programs have at times done wonders for them. Aston Martin has been racing again for some years now and it has done next to nothing for them. For most of the brands, and to a very large extent for Porsche, perception of performance is more valuable than actual racing victories. More important still are perceived value, perceived and actual exclusivity (that's the big one separating premium from the true high end), perceived technological leadership, and perceived quality (which translates primarily to reliability and service response).
When Ferrari spent two decades in the F1 wilderness, it didn't fail to sell cars. Lamborghini has no racing heritage and, while you don't think they have an aura, their sales and brand loyalty suggest otherwise especially as the quality of the cars has consistently improved since the VAG purchase. Bugatti has no racing heritage within living memory and had no problem selling endless variations of the same car; Pagani likewise. I could go on. I won't. Suffice to say that Porsche's brand perception amongst the younger set has to do with performance, technology, and accessibility more than with racing per se, and that will stand them well unless they make a terrible error.
Your demographic doesn't much matter until and unless it begins to buy cars in large numbers or shows some other real influence. What you may not realize is that when those who are currently in their fifties have ceased to buy the cars, people like you will be in their fifties and no longer inhabiting your current demographic. (I'm in my 40s, BTW and never even wanted a Porsche until a couple of years ago and just bought my first.) People change.
Porsche doesn't need to sell you a car today if they can make you aspire to one until you can afford one. They may **** you off, and others will step in to take your place in the order queue so long as they fulfill the brand promise. If you think you will "get back at them" by becoming an evangelist for another brand, think again. Porsch isn't competing with Ferrari, or McLaren, or Lamborghini, etc. They are each selling to much the same market, and they are each quite successfully selling everything they make at the moment.
The view of Millennials about McLaren, etc, and the advent of the self-driving car is not of tremendous import. It won't be for decades, and possibly never (never to me, at least - not in my lifetime or my child's!). You may not understand what a tiny portion of the consumer base has ever bought these types of cars. That tiny portion won't disappear. They will still seek thrills and toys. Those that can afford them will still have self driving cars, drink chai lattes, and grow Victorian beards if that is what ends up defining their generation as they age.
You are, at the moment, exactly what I suspect a Porsche GT brand manager wants to see: a person that really aspires to and wants the product, but is proving its exclusivity and getting actual owners to rally to the brand. You may think the marketing isn't working for the future; I would suggest you are demonstrating how well it is working in the present, which is the timeframe about which the current brand managers and sales force care.
Again, good luck to you. I haven't driven an RS yet, but I am confident they the GT3s will live up to your hopes and aspirations. So too will whatever other brand you choose. Luxury purchase satisfaction is incredibly self-fueling, except in the case of a lemon...and the best of the manufacturers will convince their real brand adherents that the lemon was a good experience despite all evidence! That's high brand equity.
01-17-2016, 08:02 PM
#104
Rennlist Member
I've cut a bit out, but while I respect anyone's opinions on how the branding works, and while you may well be an expert in branding and marketing (I have no idea and I am not an expert), your stated opinions do not tally with what I have seen doing some of the relevant brand management and marketing. You are seeing things from a very non-business, data-agnostic perspective. You are expressing passion, which all the brands "sell" but it's not what they are actually interested in. They are interested in money. Passion for their brands is shown to them in dollars. They do NOT care about the enthusiasm unless it is backed up by dollars and value one way or another.
"Aura" is more usually referred to with irritatingly jargonistic terms like "buzz" in the short term. I think you are trying to say something about the longer term and the most normal phrase is "brand equity".
Actual racing constitutes relatively little active brand equity any more. It is a big part of heritage, but aside from a few individual races and their specific demographic and geographic adherents (Sebring, Le Mans, Monaco, Indy, Daytona, Bathurst, etc) current racing prowess has been proven ineffective as an unsupported marketing - read branding - tool. With a smart and well targeted effort, success in even "lesser" series' or a few races can work wonders.
Porsche maintains a connection to racing both by being involved and promoting some of its cars to those who wish to race at different levels. BMW has done the same in the past. Mazda's contingency programs have at times done wonders for them. Aston Martin has been racing again for some years now and it has done next to nothing for them. For most of the brands, and to a very large extent for Porsche, perception of performance is more valuable than actual racing victories. More important still are perceived value, perceived and actual exclusivity (that's the big one separating premium from the true high end), perceived technological leadership, and perceived quality (which translates primarily to reliability and service response).
When Ferrari spent two decades in the F1 wilderness, it didn't fail to sell cars. Lamborghini has no racing heritage and, while you don't think they have an aura, their sales and brand loyalty suggest otherwise especially as the quality of the cars has consistently improved since the VAG purchase. Bugatti has no racing heritage within living memory and had no problem selling endless variations of the same car; Pagani likewise. I could go on. I won't. Suffice to say that Porsche's brand perception amongst the younger set has to do with performance, technology, and accessibility more than with racing per se, and that will stand them well unless they make a terrible error.
Your demographic doesn't much matter until and unless it begins to buy cars in large numbers or shows some other real influence. What you may not realize is that when those who are currently in their fifties have ceased to buy the cars, people like you will be in their fifties and no longer inhabiting your current demographic. (I'm in my 40s, BTW and never even wanted a Porsche until a couple of years ago and just bought my first.) People change.
Porsche doesn't need to sell you a car today if they can make you aspire to one until you can afford one. They may **** you off, and others will step in to take your place in the order queue so long as they fulfill the brand promise. If you think you will "get back at them" by becoming an evangelist for another brand, think again. Porsch isn't competing with Ferrari, or McLaren, or Lamborghini, etc. They are each selling to much the same market, and they are each quite successfully selling everything they make at the moment.
The view of Millennials about McLaren, etc, and the advent of the self-driving car is not of tremendous import. It won't be for decades, and possibly never (never to me, at least - not in my lifetime or my child's!). You may not understand what a tiny portion of the consumer base has ever bought these types of cars. That tiny portion won't disappear. They will still seek thrills and toys. Those that can afford them will still have self driving cars, drink chai lattes, and grow Victorian beards if that is what ends up defining their generation as they age.
You are, at the moment, exactly what I suspect a Porsche GT brand manager wants to see: a person that really aspires to and wants the product, but is proving its exclusivity and getting actual owners to rally to the brand. You may think the marketing isn't working for the future; I would suggest you are demonstrating how well it is working in the present, which is the timeframe about which the current brand managers and sales force care.
Again, good luck to you. I haven't driven an RS yet, but I am confident they the GT3s will live up to your hopes and aspirations. So too will whatever other brand you choose. Luxury purchase satisfaction is incredibly self-fueling, except in the case of a lemon...and the best of the manufacturers will convince their real brand adherents that the lemon was a good experience despite all evidence! That's high brand equity.
"Aura" is more usually referred to with irritatingly jargonistic terms like "buzz" in the short term. I think you are trying to say something about the longer term and the most normal phrase is "brand equity".
Actual racing constitutes relatively little active brand equity any more. It is a big part of heritage, but aside from a few individual races and their specific demographic and geographic adherents (Sebring, Le Mans, Monaco, Indy, Daytona, Bathurst, etc) current racing prowess has been proven ineffective as an unsupported marketing - read branding - tool. With a smart and well targeted effort, success in even "lesser" series' or a few races can work wonders.
Porsche maintains a connection to racing both by being involved and promoting some of its cars to those who wish to race at different levels. BMW has done the same in the past. Mazda's contingency programs have at times done wonders for them. Aston Martin has been racing again for some years now and it has done next to nothing for them. For most of the brands, and to a very large extent for Porsche, perception of performance is more valuable than actual racing victories. More important still are perceived value, perceived and actual exclusivity (that's the big one separating premium from the true high end), perceived technological leadership, and perceived quality (which translates primarily to reliability and service response).
When Ferrari spent two decades in the F1 wilderness, it didn't fail to sell cars. Lamborghini has no racing heritage and, while you don't think they have an aura, their sales and brand loyalty suggest otherwise especially as the quality of the cars has consistently improved since the VAG purchase. Bugatti has no racing heritage within living memory and had no problem selling endless variations of the same car; Pagani likewise. I could go on. I won't. Suffice to say that Porsche's brand perception amongst the younger set has to do with performance, technology, and accessibility more than with racing per se, and that will stand them well unless they make a terrible error.
Your demographic doesn't much matter until and unless it begins to buy cars in large numbers or shows some other real influence. What you may not realize is that when those who are currently in their fifties have ceased to buy the cars, people like you will be in their fifties and no longer inhabiting your current demographic. (I'm in my 40s, BTW and never even wanted a Porsche until a couple of years ago and just bought my first.) People change.
Porsche doesn't need to sell you a car today if they can make you aspire to one until you can afford one. They may **** you off, and others will step in to take your place in the order queue so long as they fulfill the brand promise. If you think you will "get back at them" by becoming an evangelist for another brand, think again. Porsch isn't competing with Ferrari, or McLaren, or Lamborghini, etc. They are each selling to much the same market, and they are each quite successfully selling everything they make at the moment.
The view of Millennials about McLaren, etc, and the advent of the self-driving car is not of tremendous import. It won't be for decades, and possibly never (never to me, at least - not in my lifetime or my child's!). You may not understand what a tiny portion of the consumer base has ever bought these types of cars. That tiny portion won't disappear. They will still seek thrills and toys. Those that can afford them will still have self driving cars, drink chai lattes, and grow Victorian beards if that is what ends up defining their generation as they age.
You are, at the moment, exactly what I suspect a Porsche GT brand manager wants to see: a person that really aspires to and wants the product, but is proving its exclusivity and getting actual owners to rally to the brand. You may think the marketing isn't working for the future; I would suggest you are demonstrating how well it is working in the present, which is the timeframe about which the current brand managers and sales force care.
Again, good luck to you. I haven't driven an RS yet, but I am confident they the GT3s will live up to your hopes and aspirations. So too will whatever other brand you choose. Luxury purchase satisfaction is incredibly self-fueling, except in the case of a lemon...and the best of the manufacturers will convince their real brand adherents that the lemon was a good experience despite all evidence! That's high brand equity.
01-17-2016, 08:12 PM
#105
Wow, guys lets take it easy on him!
I was 18 when I opened my first business, I was shut down by everyone I knew, friends and family bc I was too young and I needed to "put my time in" My number one goal (besides being a millionaire) was to buy a 911 turbo one day. Everyday I pushed hard and I stayed focused on that, and before the age of 30 I bought my first 911 turbo, by 32 I was a millionaire. I'm not telling you all this to brag, I'm telling baronm69 this to stay focused on what you want and ignore all the haters out there. People hate bc they are jealous. I'm now 37 and live on the water in FL, both my next door neighbors went to Harvard and are Fortune 500 CEOs, they don't hate bc truely successful people push others to be succsesful!!
I only mean this if you work your *** off every damn day and you are a good humble friend and family man.....if your not... Get to the back of the line and wait your damn turn bc I've been waiting and working for it for the last 17 years!!!
I was 18 when I opened my first business, I was shut down by everyone I knew, friends and family bc I was too young and I needed to "put my time in" My number one goal (besides being a millionaire) was to buy a 911 turbo one day. Everyday I pushed hard and I stayed focused on that, and before the age of 30 I bought my first 911 turbo, by 32 I was a millionaire. I'm not telling you all this to brag, I'm telling baronm69 this to stay focused on what you want and ignore all the haters out there. People hate bc they are jealous. I'm now 37 and live on the water in FL, both my next door neighbors went to Harvard and are Fortune 500 CEOs, they don't hate bc truely successful people push others to be succsesful!!
I only mean this if you work your *** off every damn day and you are a good humble friend and family man.....if your not... Get to the back of the line and wait your damn turn bc I've been waiting and working for it for the last 17 years!!!