Singer ACS Disappears from Builder’s Site Following Porsche Complaint
Awesome off-road-ready Singer ACS has disappeared from the web after Porsche takes issue with its branding being used.
Early this year, Singer revealed its All-Terrain Competition Study (ACS), a truly drool-worthy, off-road-ready version of its already famous bespoke 911 creations. The Singer ACS was obviously well-received by everyone across the globe, except for Porsche, it seems. The automaker was apparently unhappy that its name appeared on the ACS and asked Singer to pull its photos of the car until things could be sorted out, according to CarScoops.
Most will obviously ask why Porsche would do something like this, and it all boils down to protecting its brand name. It has a responsibility to ensure that its products – ones that Porsche engineers and builds, not someone else – are easily identifiable to consumers. Thus, the automaker works to ensure that only products created or licensed by Porsche can bear the Porsche name, which makes perfect sense.
“We are glad to have a growing community of Porsche enthusiasts,” a Porsche representative told CarScoops. “They help us to ensure that so many Porsche cars originally built decades ago remain on the road and are still being enjoyed. At the same time, we have a responsibility to our customers to ensure that Porsche products – designed and engineered by us – can be clearly and easily identified. This can range from an individual component or piece of clothing using our name through to whole cars. We do this by allowing only products created or directly licensed by us to carry the Porsche name.“
After Porsche’s request, Singer subsequently removed all of the photos it had posted of the ACS and replaced them with new ones that showed the car without any Porsche nomenclature. However, now the Singer ACS has completely disappeared from the builder’s site and social media channels, without a trace.
What’s particularly interesting about this case is the fact that Singer makes other versions of the 911 that still have Porsche lettering and badging on them. What, exactly, the automaker saw in the ACS that prompted it to act is unclear. But for now, it looks like Singer has been forced to go back to the drawing board, and all we can hope is that the awesome ACS project hasn’t been abandoned completely.
Photos: Singer
Join the Rennlist forums!
