Especially performing well are third-generation Cayennes and Macans, the brand’s best-selling vehicle in this country. Macan sales made up 3,767 units last year. Ouayoun might be biased here, however, as his current ride is a Macan, outfitted with snow tires, naturally.
Ouayoun’s first order of business is to travel Canada and speak with Porsche dealers to get a sense of sales trends and consumers wants and needs. He will also be putting his efforts into researching the EV market, in particular, the Mission E, a battery-run concept car Porsche is working on. “This is the 911 of e-cars! Mission E doesn’t just make one statement, but several at once!”
While Porsche is always looking into new innovation, they will never abandon their customer base and core concept of hell-yes, amazing, fast and fabulous sports cars. And with Ouayoun at the helm, combining business savvy and unbridled enthusiasm for Porsche, we’re feeling good about Porsche’s future.
Bryan first discovered her passion for all things automotive while riding in her parent's 1968 Ford Mustang. The automotive expert cut her teeth growing up riding on Harleys, and her first car was a Chevy Nova. Despite her lead foot, Bryan has yet to receive a speeding ticket.
The award-winning former playwright was first published at age 18. She has worked extensively as a writer and editor for a number of lifestyle and pop culture publications. The diehard gearhead is a big fan of American muscle cars, sixth-gen Ford trucks, and Oxford commas.
