50 of the Most Iconic Porsches of All Time Coming to SoCal

Opening Feb. 3, Petersen Auto Museum’s ‘Porsche Effect’ brings historic cars & famous drivers like Hurley Haywood & Patrick Dempsey to L.A.

“Over a year in the making, ‘The Porsche Effect’ will capture the innovative and iconic spirit of Porsche, showcasing the marque’s many contributions to automotive engineering and the motorsports world,” says Petersen Automotive Museum Chairman of the Board, Peter Mullin, about the famed L.A. venue’s upcoming showcase. “We are thrilled to share this incredible history with the public in an experience that both passionate enthusiasts and casual fans will surely appreciate and enjoy.”

Celebrating the worldwide impact of Porsche’s legendary machines, the Petersen Automotive Museum will present “The Porsche Effect” to the public on Feb. 3. The new exhibit—organized in partnership with Porsche Cars North America and staged in the Mullin Grand Salon—will represent the most comprehensive Porsche display outside of Stuttgart. Museum guests will have a chance to see 50 of the brand’s most iconic cars both in the exhibition and in an all-new Porsche-dedicated vault tour in the museum’s underground treasury.

For seven decades, the Stuttgart based automaker has been overwhelmingly successful on racetracks and in dealership showrooms around the world, thanks to a combination of innovative engineering, an evolutionary design and the resulting dynamic brand that has inspired diehard fans for generations. “The Porsche Effect” features a collection of cars, historical documents and artifacts that will showcase the vehicles as kinetic art and illustrate the evolution of the brand itself—from early in the company’s engineering house beginnings through its modern-day road and race cars.

‘We are looking forward to sharing the story of Porsche through rare & seldom-seen artifacts, in addition to some of the most iconic cars of all time.’

“Within my responsibility I have at Porsche, none is greater than the commitment of looking after our great brand,” said Klaus Zellmer, President and CEO of Porsche Cars North America. “With that, of course, comes the compulsion to support and honor our rich heritage. When the Petersen Museum first suggested we work together on what has become “The Porsche Effect,” I immediately saw the mutual benefits to both. We are looking forward to sharing the story of Porsche through rare and seldom seen artifacts and display elements, in addition to some of the most iconic cars of all time.”