Chinese Dealer Accidentally Lists $147K Porsche Panamera for Just $18K, Chaos Ensues
A ‘serious mistake’ led to an in-transit Porsche Panamera being listed for a fraction of its MSRP, but this story doesn’t have the worst ending one might imagine.
Porsche is a premium brand, one known for offering both supreme luxury and performance – albeit for a price, of course. There are certainly Porsche models to suit many budgets, though higher-end variants can stretch into rarified air, at least when compared to the pricing of other new vehicles, in general. The Porsche Panamera is no exception – you can pick up one for less than $100k, or double that, depending on which model you go for. And that’s precisely why a dealer in Yinchuan, China raised quite a few eyebrows recently – and stirred up a frenzy of shoppers – when it listed a brand new Porsche Panamera for a mere $18,000, according to Bloomberg.
By mistake – obviously – the dealer listed its Porsche Panamera – a car that was in transit and not on the lot – for a mere 124,000 yuan, which equates to around $18k USD, a mere fraction of the car’s 998,000 yuan ($147,230) MSRP. Plenty of people saw the listing, it seems, with hundreds of them scrambling to put down a 911 yuan ($134) deposit on the car, and the dealer responded by taking the listing down. Porsche itself chimed in on the error, calling it “a serious mistake in the listed retail price.”
While this outcome didn’t exactly please the long line of shoppers that saw their dreams of owning a new Panamera for the price of a used Toyota Camry crushed in one fell swoop, there is some good news that came out of this massive gaffe – it seems as if the very first person that placed a deposit on the car “negotiated an agreeable outcome” with the dealer on another car it had on its lot.
On top of that, Porsche took the time to contact all of the other folks that had placed a deposit on the car to explain the situation and apologize for the confusion – a nice bit of customer service that’s quite rare in today’s world. It also refunded their deposits in a timely fashion, but ultimately, we can’t imagine being on either end of this chaotic situation.
Photos: Porsche
Join the Rennlist forums!
