Porsche Sales Figures
11-21-2016, 09:39 PM
#1
Drifting
Thread Starter
Porsche Sales Figures
Reading through the November edition of Panorama and YTD numbers look terrible.
Got me thinking about trending numbers and Porsche's site was merciful.
Curious why such big fluctuations between this and last year? The auto market is cooling off a tad after couple of good years, that perhaps explains some of the difference. The new turbo motors on the Base and S to blame? Certainly got me into a '15 GTS. A harbinger of a recession to come? Who knows...
Attached are the stats. Discuss!
Got me thinking about trending numbers and Porsche's site was merciful.
Curious why such big fluctuations between this and last year? The auto market is cooling off a tad after couple of good years, that perhaps explains some of the difference. The new turbo motors on the Base and S to blame? Certainly got me into a '15 GTS. A harbinger of a recession to come? Who knows...
Attached are the stats. Discuss!
11-21-2016, 09:47 PM
#2
Race Director
Great topic. Being discussed in a few different post currently and in the past.
Few points:
911 sales are flat or slightly down from 2015.
Porsche has cut back 911 allocations to be closer in line with demand and keep values and prices higher.
The Macan is carrying the brand right now.
718 will not be a huge hit either (in my opinion)
CPO sales are on a huge upswing versus down new sales. This could be a little warning of something not so great in the economy coming up. I think something has changed this past year and many industries are in a bubble right now.
Few points:
911 sales are flat or slightly down from 2015.
Porsche has cut back 911 allocations to be closer in line with demand and keep values and prices higher.
The Macan is carrying the brand right now.
718 will not be a huge hit either (in my opinion)
CPO sales are on a huge upswing versus down new sales. This could be a little warning of something not so great in the economy coming up. I think something has changed this past year and many industries are in a bubble right now.
11-21-2016, 09:53 PM
#3
Race Director
Our buddy Archimedes gave some decent insight in another post about the shortage of sports cars on the floor, but endless Macan's and such. Lower sales commissions on the lower end cars and new wave of buyer coming into showrooms. Many seasoned sales guys not happy.
11-21-2016, 09:58 PM
#5
I wonder how many 911 buyers pulled the trigger early to get an N/A car? I did. Sounds like the .2 is terrific as well, but it was a great unknown when we ordered ours and it wasn't a risk I wanted to take. Aside from the early adopters, no rush to get a .2 as they're widely available for the foreseeable future.
11-21-2016, 10:02 PM
#6
Race Director
991.1 pre-owned sales have picked up a lot in 2016. Prices haven't gone down and seeing strong resale numbers and more limited inventory to choose from. The future looks good for great examples of those cars. We follow this very closely in "Hot for Sale".
997.2 values are doing great as well. A manual 997.2 S or GTS with low mileage will be nice to have in your possession.
997.2 values are doing great as well. A manual 997.2 S or GTS with low mileage will be nice to have in your possession.
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11-21-2016, 10:08 PM
#8
Race Director
Originally Posted by Bemo
It's a little sad to see 911 numbers plummet while a cross over is up 70%.
They have big plans on new non sports cars models which risk diluting the brand and alienating the buyers who liked the smaller brand exclusivity.
11-21-2016, 10:11 PM
#9
Three Wheelin'
11-21-2016, 10:13 PM
#10
Race Director
Originally Posted by Fasttr
My math puts 911's down 10.4% through the first 10 months.
Last two columns: The 2015 sales are year end total sales. They still have Nov and Dec to add to 2016.
Correct??
11-21-2016, 10:15 PM
#11
Three Wheelin'
11-21-2016, 10:17 PM
#12
Race Director
Originally Posted by Fasttr
Not so. Look at the 9 months ended September above your pic....then add Oct from your pic. Your pic numbers are YTD through Oct for both 2016 and 2015.
My mistake. Thanks for the correction. An accountant I am not. Yipes, its worse than I thought. 10% down is pretty concerning.
11-21-2016, 10:19 PM
#13
Race Director
From what I've heard, 911 sales are 20% under what they were forecasting for the .2 so far.
Makes sense that they were expecting a 10% jump, but instead are down 10%
Makes sense that they were expecting a 10% jump, but instead are down 10%
11-21-2016, 10:39 PM
#15
I don't know - is it possible that for many people the sedans and cross-overs are providing a good dose of the "Porsche Experience" for substantially less money, which is hurting 991 (and cayman/boxster/718) sales?
Judd
Judd