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Looks like it stickers around $105k based on the options they listed, so looks like they're trying to get $15k over msrp. I don't necessarily agree with it but that's not tooooo bad compared to some stealerships asking 25-30 over.
I noticed the cars appear to be shipping without the front splitter installed (if you look, it seems to be sitting in the passenger seat wrapped in plastic). Guess that's to prevent it scraping during transshipment, onload-offload from RO-RO at the port etc.