Porsche shield
Porsche shield
05-08-2003, 10:42 PM
#2
Addict
Rennlist Member
Rennlist Member
Join Date: Apr 2002
Location: Eastern, Ontario
Posts: 90
Likes: 0
Received 0 Likes
on
0 Posts
As far as I know, the crest was first introduced on the 1953 model 356's and was prompted by Porsche's first American Sales rep in New York, a fellow named Max Hoffman.
The story is that Hoffman suggested the idea during a lunch in New York with Ferry Porsche who sketched out a prototype design on a napkin. A graphic designer named Eric Strenger finalised the sketch.
The black horse on the yellow shield symbolises a stud farm which used to be located in an old part of the city of Stuttgart. The red and black colours are the traditional colours of the Kingdom of Wurttemburg. The use of staghorns is also an old heraldic device associated with Baden-Wurttemburg.
The story is that Hoffman suggested the idea during a lunch in New York with Ferry Porsche who sketched out a prototype design on a napkin. A graphic designer named Eric Strenger finalised the sketch.
The black horse on the yellow shield symbolises a stud farm which used to be located in an old part of the city of Stuttgart. The red and black colours are the traditional colours of the Kingdom of Wurttemburg. The use of staghorns is also an old heraldic device associated with Baden-Wurttemburg.
05-09-2003, 12:44 AM
#3
The Hoffinator
Rennlist Member
Rennlist Member
<a href="http://www.pca.org/sqa/crest.htm" target="_blank">http://www.pca.org/sqa/crest.htm</a>
that link should answer your Q
im not related to max hoffman, but god that would be cool if i could find a connection.
edit.. ok heres the whole artlice on that website.
by Terry Lovett, Porsche Club of Canberra, Australia
<img src="http://www.pca.org/sqa/CrestDef.jpg" alt=" - " />
THE CREST: In 1951 Porsche was finalizing plans for its move from the war time sanctuary of Gmund back to Stuttgart. Importers and agents selling his product made it clear that customers wanted some sort of trademark or badge to identify their vehicles, which till then, only carried the word "Porsche" on the body work. In 1952, Professor Porsche had devised the basic design of the crest. Folklore has it that he sketched it on a serviette during a luncheon. Whether true or not, it was Messrs. Lepper and Riemspiess of the publicity and design studios who carefully finalized the design.
There are three components: the family name, of course, is positioned at the top, while the other two components reflect Porsche’s gratitude for the rebirth of the company in the Stuttgart area. The red and black bars with the antlers are from the coat of arms of the State of Wurttemberg, and the horse is from the coat of arms of Stuttgart, capital of Wurttemberg. The origins of Stuttgart developed from the royal patronage given in historical times to the area. A fine horse stud developed here. So (Stud Garden) Stutt Garten and Stuttgart.
The crest first appeared on a Porsche in 1953, but was limited to the interior of the car – the horn button. It was not till 1957 that the crest joined the work Porsche on the front bonnet of a 356 Coupe.
THE COLOR: Maroon or claret has appeared on the driver’s hand-books, service manuals and official letterheads since 1951. The choice of color was due to necessity rather than any romantic design consideration. After the second World War, colored inks were in very short supply and colored papers were only just being reintroduced. It was in this environment that the first handbooks were produced. To maintain an attractive design within the shortages of the period, black ink and colored stock was chosen. The small printer Glauner happened to have some colored paper – maroon. It was a case of no alternatives. No one could imagine the precedent that this would set. Today, all official stationery, driver’s wallets and even the exterior color schemes of the new factory building in Stuttgart utilize bold stripes of these colors.
THE SCRIPT: The Porsche script has undergone a number of evolutionary phases since it appeared on Porsche No. 1 at Gmund in June 1948.
From the outset, the square shape of the letters was apparent. Initially, letters were placed individually in a curved pattern o the front of the cars. In 1950, a horizontal underlining bar joined all the letters into a single unit. In 1952, the letters became more squat (extended). This design remained unchanged for the remaining life of the 356 series. In 1963-64, the 911 came on the scene. The word Porsche reverted to a series of individual letters of a thinner and more open shape. In 1974, the metal letters were no longer used. Instead they were depicted on the reflective panel separating the tail lights of the 911. To end, I quote Tony Lapine, head of styling studio: "More than any emblem or logo, Professor Porsche himself represents the bond between tradition and progressive technology that makes Porsche such a unique company."
that link should answer your Q
im not related to max hoffman, but god that would be cool if i could find a connection.
edit.. ok heres the whole artlice on that website.
by Terry Lovett, Porsche Club of Canberra, Australia
<img src="http://www.pca.org/sqa/CrestDef.jpg" alt=" - " />
THE CREST: In 1951 Porsche was finalizing plans for its move from the war time sanctuary of Gmund back to Stuttgart. Importers and agents selling his product made it clear that customers wanted some sort of trademark or badge to identify their vehicles, which till then, only carried the word "Porsche" on the body work. In 1952, Professor Porsche had devised the basic design of the crest. Folklore has it that he sketched it on a serviette during a luncheon. Whether true or not, it was Messrs. Lepper and Riemspiess of the publicity and design studios who carefully finalized the design.
There are three components: the family name, of course, is positioned at the top, while the other two components reflect Porsche’s gratitude for the rebirth of the company in the Stuttgart area. The red and black bars with the antlers are from the coat of arms of the State of Wurttemberg, and the horse is from the coat of arms of Stuttgart, capital of Wurttemberg. The origins of Stuttgart developed from the royal patronage given in historical times to the area. A fine horse stud developed here. So (Stud Garden) Stutt Garten and Stuttgart.
The crest first appeared on a Porsche in 1953, but was limited to the interior of the car – the horn button. It was not till 1957 that the crest joined the work Porsche on the front bonnet of a 356 Coupe.
THE COLOR: Maroon or claret has appeared on the driver’s hand-books, service manuals and official letterheads since 1951. The choice of color was due to necessity rather than any romantic design consideration. After the second World War, colored inks were in very short supply and colored papers were only just being reintroduced. It was in this environment that the first handbooks were produced. To maintain an attractive design within the shortages of the period, black ink and colored stock was chosen. The small printer Glauner happened to have some colored paper – maroon. It was a case of no alternatives. No one could imagine the precedent that this would set. Today, all official stationery, driver’s wallets and even the exterior color schemes of the new factory building in Stuttgart utilize bold stripes of these colors.
THE SCRIPT: The Porsche script has undergone a number of evolutionary phases since it appeared on Porsche No. 1 at Gmund in June 1948.
From the outset, the square shape of the letters was apparent. Initially, letters were placed individually in a curved pattern o the front of the cars. In 1950, a horizontal underlining bar joined all the letters into a single unit. In 1952, the letters became more squat (extended). This design remained unchanged for the remaining life of the 356 series. In 1963-64, the 911 came on the scene. The word Porsche reverted to a series of individual letters of a thinner and more open shape. In 1974, the metal letters were no longer used. Instead they were depicted on the reflective panel separating the tail lights of the 911. To end, I quote Tony Lapine, head of styling studio: "More than any emblem or logo, Professor Porsche himself represents the bond between tradition and progressive technology that makes Porsche such a unique company."
05-10-2003, 06:01 AM
#7
The Hoffinator
Rennlist Member
Rennlist Member
glad you liked it tim <img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />
btw, you have any pics of your 993? id love to see some more detailed ones (avatar is too small to really appreciate her
)
that is one beautiful car you have there! <img border="0" alt="[thumbsup]" title="" src="graemlins/bigok.gif" />
btw, you have any pics of your 993? id love to see some more detailed ones (avatar is too small to really appreciate her
)that is one beautiful car you have there! <img border="0" alt="[thumbsup]" title="" src="graemlins/bigok.gif" />
Trending Topics
05-10-2003, 08:07 AM
#8
Addict
Rennlist Member
Rennlist Member
Join Date: Sep 2002
Location: Kinver, United Kingdom
Posts: 613
Likes: 0
Received 0 Likes
on
0 Posts
Harry, Thanks for the kind comment.
Here you go.
<img src="http://members.rennlist.com/timashfield/Aventura%20Green.JPG" alt=" - " />
<img src="http://members.rennlist.com/timashfield/gearshift.JPG" alt=" - " />
All the best. <img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />
Here you go.
<img src="http://members.rennlist.com/timashfield/Aventura%20Green.JPG" alt=" - " />
<img src="http://members.rennlist.com/timashfield/gearshift.JPG" alt=" - " />
All the best. <img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />
05-12-2003, 02:11 AM
#9
The Hoffinator
Rennlist Member
Rennlist Member
wow.. that is just stunning! i love the color combo. forrest green, is subtle, sleek, eligant with out being too in your face. kinda stealth like in a way, but still comands attention. personally i think porsches look better in a dark color, after a while the lighter colors seem to loose their depth.
you have one hot porsche there!
you have one hot porsche there!
05-12-2003, 01:31 PM
#10
Addict
Lifetime Rennlist
Member
Lifetime Rennlist
Member
I just wanted to add a little known fact....
In that meeting between Max Hoffman and Ferry Porsche, Max took a Cadillac emblem to show an example of a "crest". The Caddy emblem of the 40s and early 50s had a crown above the emblem, but you can clearly see a resemblance to the Porsche crest that was penciled at that lunch meeting between Max and Ferry!
In that meeting between Max Hoffman and Ferry Porsche, Max took a Cadillac emblem to show an example of a "crest". The Caddy emblem of the 40s and early 50s had a crown above the emblem, but you can clearly see a resemblance to the Porsche crest that was penciled at that lunch meeting between Max and Ferry!
05-13-2003, 06:54 PM
#11
Addict
Rennlist Member
Rennlist Member
Join Date: Sep 2002
Location: Kinver, United Kingdom
Posts: 613
Likes: 0
Received 0 Likes
on
0 Posts
Harry - thanks it is always nice to get an appreciative comment about your car. It is indeed a nice car 37000 miles with an immaculate history I shall keep her a couple more years and then would love to get a wide body or hopefully a Turbo.
All the best.
All the best.
05-24-2003, 05:41 PM
#12
Three Wheelin'
Join Date: May 2001
Location: Hudson Valley NY
Posts: 1,641
Likes: 0
Received 0 Likes
on
0 Posts
Hoffman912,
Thanks for the information on the history of the crest, I often wonder what it all meant.
<img src="http://www.mastertechtrans.com/post/crest.jpg" alt=" - " /> <img src="http://www.mastertechtrans.com/post/crest1.jpg" alt=" - " />
<img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />
Thanks for the information on the history of the crest, I often wonder what it all meant.
<img src="http://www.mastertechtrans.com/post/crest.jpg" alt=" - " /> <img src="http://www.mastertechtrans.com/post/crest1.jpg" alt=" - " />
<img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />
05-25-2003, 01:08 AM
#13
The Hoffinator
Rennlist Member
Rennlist Member
WOW! how in the heck did you get that!?!? <img border="0" title="" alt="[Eek!]" src="eek.gif" />
looks like it came from a dealership. that is a great sign youve got there steve! <img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />
always glad to share what ever info i can, glad you enjoyed.
looks like it came from a dealership. that is a great sign youve got there steve! <img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />
always glad to share what ever info i can, glad you enjoyed.
05-25-2003, 11:20 PM
#14
Three Wheelin'
Join Date: May 2001
Location: Hudson Valley NY
Posts: 1,641
Likes: 0
Received 0 Likes
on
0 Posts
I found the Porsche crest at Porsche specialist car in the UK. They sell them. All mosaic on red wood, 3 feet long. I try to resist buying it but my compulsive nature got the best of me. <img border="0" alt="[jumper]" title="" src="graemlins/jumper.gif" />
<img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />
<img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />