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New 2017 Cayenne S Value

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Old Mar 5, 2018 | 11:12 PM
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Default New 2017 Cayenne S Value

My local dealer has a new 2017 Cayenne S that has been on the lot since June, 2017. MSRP is $94,850. I asked the SA in Dec 17 what discount would the dealership give and got a 9.5% reply. It's now more than two months later and it hasn't sold. Nothing odd about the vehicle - white over black/cohiba full leather with all the creature comforts. Warranty has not been punched I was told.
What is the proper discount now? What about 20%? More? Less? It's a model year old with the 2019's on the way. I have purchased four vehicles from the dealership (MB, Audi and Porsche) in the last 10 years and get all my service, warranty and non-warranty from them. I'm such a loyal guy!
Thanks.
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Old Mar 6, 2018 | 12:38 AM
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Here are two points of view: www.usedfirst.com says first year depreciation is 20%. And we we bought a 2017 Cayenne S in November. It was a PCNA Exec unit with CPO and 9600 miles. MSRP was $92,000 and we paid $74,800. I’d pay no more than 80% of MSRP.

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Old Mar 6, 2018 | 08:22 AM
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Originally Posted by Dkayak
Here are two points of view: www.usedfirst.com says first year depreciation is 20%. And we we bought a 2017 Cayenne S in November. It was a PCNA Exec unit with CPO and 9600 miles. MSRP was $92,000 and we paid $74,800. I’d pay no more than 80% of MSRP.

Thank you. That's what I thought.
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Old Mar 6, 2018 | 01:23 PM
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My question is that while it makes sense that a used vehicle might depreciate 20% in the first year would that same depreciation level apply to a car that has never been titled? It seems to me that a new Cayenne S with basically zero miles and no time elapsed on the warranty would be worth more than one that had been driven x miles, would be the 2nd owner, and has less of a warranty.

Don't get me wrong, I think that you should get all the discount you can pull off .... just not sure that 20% is a reasonable expectation .....
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Old Mar 6, 2018 | 09:06 PM
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The warranty card is punched. Even if it's a new car, you're losing warranty time and that's just like a used car in my book. 20% no less
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Old Mar 6, 2018 | 09:13 PM
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Hi, FNG here. We just bought a 2018 Cayenne S three days ago and got 9.5% off without asking. You can probably do better. I guess it just all comes down to how much of a bath your dealership is willing to take to move a 2017 off their new inventory sheet.
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Old Mar 6, 2018 | 09:31 PM
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double edged sword

you are right in the sense that the vehicle is sitting and it is depreciating every day it isn't sold.

the fact that all Cayenne production ended in November of 2017, dealers only have what dealers have. So they are hoping that someone comes in, NEEDS a cayenne S today, and will take the car at maybe 9.5-13%. They won't go down to 20% until the 2019 Cayenne S are actually on the lot.

dealers have 13% total in the car. usually sales department only plays with 10%. The other 3% is for the ownership of the dealer, gassing the car, detailing the car, paying the tech to get the car ready for sale.
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Old Mar 7, 2018 | 12:36 PM
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Originally Posted by DarkSideEwok
double edged sword

you are right in the sense that the vehicle is sitting and it is depreciating every day it isn't sold.

the fact that all Cayenne production ended in November of 2017, dealers only have what dealers have. So they are hoping that someone comes in, NEEDS a cayenne S today, and will take the car at maybe 9.5-13%. They won't go down to 20% until the 2019 Cayenne S are actually on the lot.

dealers have 13% total in the car. usually sales department only plays with 10%. The other 3% is for the ownership of the dealer, gassing the car, detailing the car, paying the tech to get the car ready for sale.
Thank you for this information.
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Old Mar 7, 2018 | 04:50 PM
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Originally Posted by RAudi Driver
The warranty card is punched. Even if it's a new car, you're losing warranty time and that's just like a used car in my book. 20% no less
?? Warranty starts the "In-Service Date" - which is the day the first owner drives it off the dealer lot. Since it's new, and unsold, and wasn't used as a demonstrator or loaner - the warranty hasn't started yet.
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Old Mar 16, 2018 | 03:25 AM
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Originally Posted by DarkSideEwok
double edged sword

you are right in the sense that the vehicle is sitting and it is depreciating every day it isn't sold.

the fact that all Cayenne production ended in November of 2017, dealers only have what dealers have. So they are hoping that someone comes in, NEEDS a cayenne S today, and will take the car at maybe 9.5-13%. They won't go down to 20% until the 2019 Cayenne S are actually on the lot.

dealers have 13% total in the car. usually sales department only plays with 10%. The other 3% is for the ownership of the dealer, gassing the car, detailing the car, paying the tech to get the car ready for sale.
Great info, very helpful! Can you tell me if the advertised $4,500 Manufacturer Rebate is included in your 9.5% - 10% or 1.) subtract that and then the rebate or 2.) The rebate and the 9.5% - 10%??
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Old Mar 16, 2018 | 05:14 AM
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Originally Posted by ocspd949
Great info, very helpful! Can you tell me if the advertised $4,500 Manufacturer Rebate is included in your 9.5% - 10% or 1.) subtract that and then the rebate or 2.) The rebate and the 9.5% - 10%??

There is no $4500 rebate. There are ZERO factory incentives on 2017 models. All incentives for 2017 models expired November 30, 2017.

The $4500 rebate you are referencing is for 2018's only. Also, it's not a direct rebate. It's a "Welcome to Porsche" rebate that might be applicable if you have a current lease within 90 days of maturity with another brand. If so, you are rebated up to three payments of $1500 each. Total value could reach $4500 if your payments were, indeed, $1500. If your lease payments were, say, $700, then that "Welcome to Porsche" rebate would be worth a maximum of $2100 for you. You must lease/finance through PFS to qualify.

When others tell you that you should ask for 20% off, they are giving you advice that will never lead to an actual car deal. If the car also had 1 years worth of mileage on the odometer, then 20% becomes realistic.

Ask for 10/11% off plus 3 years free PSMP maintenance. That's a very good deal for you, and reasonable to the dealer.
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Old Mar 16, 2018 | 02:12 PM
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Originally Posted by ChicagoWhale
There is no $4500 rebate. There are ZERO factory incentives on 2017 models. All incentives for 2017 models expired November 30, 2017.

The $4500 rebate you are referencing is for 2018's only. Also, it's not a direct rebate. It's a "Welcome to Porsche" rebate that might be applicable if you have a current lease within 90 days of maturity with another brand. If so, you are rebated up to three payments of $1500 each. Total value could reach $4500 if your payments were, indeed, $1500. If your lease payments were, say, $700, then that "Welcome to Porsche" rebate would be worth a maximum of $2100 for you. You must lease/finance through PFS to qualify.

When others tell you that you should ask for 20% off, they are giving you advice that will never lead to an actual car deal. If the car also had 1 years worth of mileage on the odometer, then 20% becomes realistic.

Ask for 10/11% off plus 3 years free PSMP maintenance. That's a very good deal for you, and reasonable to the dealer.
Thanks ChicgoWhale, I appreciate your insight. In your opinion, would your recommended ask of 10/11% off plus 3 years free PSMP apply to a new 2018 model (Cayenne S eHybrid) or the 2017 Cayenne CPO at the beginning of this thread? If not, what your your fair expectation be on the 2018 model I described (very well optioned)?
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Old Mar 18, 2018 | 02:26 PM
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Originally Posted by deilenberger
?? Warranty starts the "In-Service Date" - which is the day the first owner drives it off the dealer lot. Since it's new, and unsold, and wasn't used as a demonstrator or loaner - the warranty hasn't started yet.

Oops, I meant to put a "?" after my first sentence, "Warranty card is punched". My bad as I thought I read that the warranty card was punched and was just reiterating what that meant.

Thanks for the catch!
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