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New race track at Thermal, CA

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Old 03-27-2013, 11:52 AM
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Leigh2
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Thermal will be a stunning facility and I wish them well with their business plan. They apparently have a number of prospective clients looking at lots and have numerous commitments so far.
The problem I see is with the proposed "HOA" fees. The expenses of running and maintaining a track like that will be significant and will have to be split equally among the members. I'm hoping at that point they see the benefits of renting the track to help cover the costs.
Old 03-27-2013, 12:01 PM
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Spyerx
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Originally Posted by Serge944
And after a day of tracking, relax on the beautiful beaches of Salton Sea, located just minutes away!
Ah, the Salton Sea, what a beautiful way to RELAX!
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Old 03-27-2013, 12:49 PM
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Veloce Raptor
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Almost as stinky as Lake Elsinore...
Old 03-27-2013, 12:59 PM
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Serge944
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...and don't forget about our sight seeing tours to Salvation Mountain!



But in all seriousness, I don't see their business model working because: it's in the middle of nowhere! If I'm loaded and I want to pay big money for a track membership, I want it to be convenient to use. I want to be able to cut out from work on friday at noon and hit the track before picking the kids up from school.

People pay $4 at starbucks for 20 cents worth of coffee because it's convenient.

Porsche is on the right track with their experience center...30 minutes from Orange County where all the money is.



In any case, it's great news that the new facility is being built, but I they will need to change their model and rent the track in order to survive.
Old 03-27-2013, 01:00 PM
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niche
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Salton sea is worse than Elsinore. Pew
Old 03-27-2013, 01:43 PM
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drl
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So the bidness plan now is members only??? Good luck with that. As close as it is to PS and even LA i dont see it working. They will havs to rent it out so low lifes like me can use it occasionally.
Old 03-27-2013, 01:56 PM
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Originally Posted by Serge944

Porsche is on the right track with their experience center...30 minutes from Orange County where all the money is.
Excited about this. Probably not going to be for the hardcore racers, but for driving education and performance driving events it will be nice to have something so close. It will definitely be on my list for business events with customers and my teams. :-)

They've started construction a while back, a lot of earth moving going on. They've kept the big "golf guy" on the side of the freeway, although the club isn't in his hands now. Saw a rendering where he was in the picture. Would be great to keep him with a porsche race suit.

Old 03-27-2013, 03:45 PM
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TRAKCAR
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Like most businesses, location, location, location.
Old 03-28-2013, 02:53 AM
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mooty
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as private club it WILL fail
it's like being member of Augusta or Olympic club
u have money big deal
it's boring UNLESS u can visit and trad with r friends equally prestigious clubs. until there are 15-20 private club why would u ay fr membership?



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