Breaking news, this just in: Porsche snatches defeat fromt the jaws of victory
12-08-2012, 01:58 AM
#31
Rennlist Member
Two types of CEOs - the financial gurus, and the operational gurus. VW is run by financial gurus, and I expect Porsche to go down this path. The brand will be negatively affected.
I deal with this all the time in my business, having sold a premium brand niche company to a multi-brand, financially-maniacle Fortune 120. We have seen our brand diminish due to poor quality (process optimizations) and a bottom line focus. Great way to pump short term profits, and erode long term value.
Bring on the Porsche light-trucks!
I deal with this all the time in my business, having sold a premium brand niche company to a multi-brand, financially-maniacle Fortune 120. We have seen our brand diminish due to poor quality (process optimizations) and a bottom line focus. Great way to pump short term profits, and erode long term value.
Bring on the Porsche light-trucks!
12-08-2012, 02:12 AM
#32
Nordschleife Master
Having graduated from the Mitt Romney school of self-contradiction and cognitive dissoancne,
http://blogs.wsj.com/drivers-seat/20...off-the-table/
Porsche CEO Matt "walk on me" Mueller, describes the perils of developing a modern Porsche 550 (you know, one of the emblematic and legendary historic race winning giant killers that made Porsche synonymous with smaller, smarter cars that win races through prowess of handling and durability over raw power …) because of the damage it could do to the brand (you know, the thing that relies upon loyalty and value) so he's taking the safe way ... and producing a hundred thousand mini SUVs badge-engineered from VW and Audi, and plug-in hybrid 4000lb family sedans ... and he takes pride in the new Cayman because of its core value to the Porsche brand in terms of being 2 mpg better fuel economy than the old Cayman ... it all makes sense if you just pull your frontal lobes out through your nose and stuff VW's balance sheet up there to do the thinking for you ...
http://blogs.wsj.com/drivers-seat/20...off-the-table/
Porsche CEO Matt "walk on me" Mueller, describes the perils of developing a modern Porsche 550 (you know, one of the emblematic and legendary historic race winning giant killers that made Porsche synonymous with smaller, smarter cars that win races through prowess of handling and durability over raw power …) because of the damage it could do to the brand (you know, the thing that relies upon loyalty and value) so he's taking the safe way ... and producing a hundred thousand mini SUVs badge-engineered from VW and Audi, and plug-in hybrid 4000lb family sedans ... and he takes pride in the new Cayman because of its core value to the Porsche brand in terms of being 2 mpg better fuel economy than the old Cayman ... it all makes sense if you just pull your frontal lobes out through your nose and stuff VW's balance sheet up there to do the thinking for you ...
12-08-2012, 03:30 PM
#33
Three Wheelin'
The PAG customer changed because PAG is going after a market 4 times the size they used to have.
I'm pretty sure that any 'exclusive', quality product will have to be homogenized and dumbed-down to a lower, if not lowest, common denominator to met that goal; that's what we're seeing.
At some point, the Porsche name will not be a premier, exclusive entity. While GM (and I'm no fan) may have followed this path, they've been smart enough to keep the Corvette a halo car. I guess we have to hope that Porsche is as smart.
I'm pretty sure that any 'exclusive', quality product will have to be homogenized and dumbed-down to a lower, if not lowest, common denominator to met that goal; that's what we're seeing.
At some point, the Porsche name will not be a premier, exclusive entity. While GM (and I'm no fan) may have followed this path, they've been smart enough to keep the Corvette a halo car. I guess we have to hope that Porsche is as smart.
Last edited by stevecolletti; 12-08-2012 at 08:02 PM.
12-08-2012, 03:37 PM
#34
Wordsmith
Rennlist Member
Rennlist Member
Thread Starter
That's the gist of it for me, too. I have a 2010 RS 3.8 and I haven't had a chance to track it since this time last year! I would normally have sold it in anticipation of "the next car I intend to keep forever" but now I'm more interested in buying a Carrera GT from someone selling theirs in anticipation of getting a 918.
