New 911 Microsite
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Joined: Apr 2002
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From: Los Angeles, CA
New 911 Microsite
http://www.porsche.com/all/usa/911/
Working through its ad agency of record, Cramer-Krasselt, Porsche
addressed the marketing challenge of replicating this connection online by
developing a new 911 micro-site that delivers as immersive an experience as
possible in the digital realm. The new 911 Web site goes beyond simply
providing information at the click of the mouse by bringing the user into
the equation. A visit, either through http://porscheusa.com/911 or from
buttons within http://www.porscheusa.com , begins with a product tour, during
which the user interacts with the car by turning it, looking at its
interior, and reviewing key features, such as Porsche-Doppelkupplung (PDK)
and DFI.
The interactivity moves to the next level when the mouse-controlled
cursor turns into a "wax pen" as the site allows the visitor to use his or
her mouse to draw a three-dimensional road course on the computer's monitor
to "test" the mettle of the new Porsche 911.
Working through its ad agency of record, Cramer-Krasselt, Porsche
addressed the marketing challenge of replicating this connection online by
developing a new 911 micro-site that delivers as immersive an experience as
possible in the digital realm. The new 911 Web site goes beyond simply
providing information at the click of the mouse by bringing the user into
the equation. A visit, either through http://porscheusa.com/911 or from
buttons within http://www.porscheusa.com , begins with a product tour, during
which the user interacts with the car by turning it, looking at its
interior, and reviewing key features, such as Porsche-Doppelkupplung (PDK)
and DFI.
The interactivity moves to the next level when the mouse-controlled
cursor turns into a "wax pen" as the site allows the visitor to use his or
her mouse to draw a three-dimensional road course on the computer's monitor
to "test" the mettle of the new Porsche 911.
