jnx

A friend is looking at a C2 and C2S and asked me that question. I used to be able to find that info, but not any more. I thought it was 10k plus a holdback (not sure of the % on holdback) Can anyone help? Thanks.

fluid15

Check out www.edmunds.com. They have invoices for most cars.

jnx

Not for the Porsche, they have the options listed but not the car itself. Thanks.

SYMA

About 12% in the cars. No holdback that I know of unless it is extremely secret. I'm sure they have dealer factory to dealer or PCNA to dealer bonus or some type of programs though.

Dealer cost on a $94K car is about $82K

MJones

Carrera S invoice $72,141

Approx Gross Margin across the line is 12.6x% for the car

Approx Gross Margin for Options is 15%

RonCT

All of this is online at KBB or Edmund's or both. 07 might not be up yet, but 06 is (I know, I used these tools to figure invoice vs. MSRP).

911Dave

07 invoice is available at NADA as well. www.nada.com

gr8330

Only 15% on options, sounds low

jcnesq

I thought the margin on the options is much lower than on the base car (but I haven't gone back and checked right now) - having looked in the past, I definitely have the impression that (a) the dealer has about $10K-$12K profit at sticker price, and (b) PCNA is keeping most of the profit on the options.

Sharptt

Yes, but also without price for options. My salesman sez there is a holdback but didn't give me the percentage. 2%?

RonCT

Bottom line - stop worrying about the percentages, invoice, etc. and focus on negotiating the best deal you can. The dealers are going to go just so far and not an inch further whether or not you know their inside deal or not. If the best deal you can negotiate is $80,000 out the door, then it's irrelevant what the dealer cost is, hold back, etc.

In my case I had a good general idea of profit in the car thanks to Edmunds, KBB, NADA, etc. Whether there was $200 in advertising money in the invoice, or a hold back, made no difference in the negotiations. In the end, I walked out with 9% off MSRP on a new order, which gave the dealer a few thousand in profit. That deal was the best out of a 6 dealership negotiation round.

Inrev

I've found out while shopping for my other cars that it's always good to leave money on the table. Don't try to get the car for invoice unless you plan on getting crappy service or servicing it elsewhere and late delivery. It's good to get a great deal, but when the other side is unhappy it doesn't make for a great relationship.

9elf S

Are you able to share the identity of the dealer that gave you a 9% discount off MSRP?

Sharptt

Without a doubt you are a very skillful and persistent negotiator. My hat is off to you. But if you knew the dealer was had 20% to play with, you would push hard for a larger discount. So knowing approximately where the bottom of the profit well is helps to fetch the best deal. Can anyone out there beat 9% off MSRP on a new order?

D.D.

This is very true...Go ahead and beat the dealer up....but I would not expect a warm welcome return or and "other" privileges"! You will wait!