Women on single men with Porsches: for dating, not marriage
06-17-2011, 11:00 AM
#1
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Women on single men with Porsches: for dating, not marriage
HEALTH NEWS from the BBC
16 June 2011 Last updated at 20:02 ET
Flashy sports cars are male 'short-term mating signal'
Men who buy flashy sports cars might be more successful at getting a date, but women do not see them as good marriage material, a study suggests.
Researchers from Texas and Minnesota carried out tests on nearly 1,000 people to find out the signals sent out by spending behaviour.
Although men used spending on luxury items as a short-term mating signal, women did not spend to attract men.
The study appeared in the Journal of Personality and Social Psychology.
The US researchers discovered that women found a man who chose to buy a flashy, expensive product - like a Porsche car - more desirable than the same man who bought a non-luxury item, like a Honda Civic.
However, women are aware of a man's intentions in acting this way, the study says, because women found the man with the Porsche less desirable as a marriage partner than as a date.
Daniel Beal, co-author of the study and assistant professor of psychology at Rice University, said the sports car started to lose its sheen.
"When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car.
"People may feel that owning flashy things makes them more attractive as a relationship partner but, in truth, many men might be sending women the wrong message."
According to the study, men who flaunt expensive, showy items like Porsches to woo potential sexual partners are like peacocks who display their tail feathers before potential mates.
But they said that not all men favoured this strategy - only those men who were interested in short-term sexual relationships with women.
Women, in contrast, did not spend excessively to attract men.
Jill Sundie, lead author of the study and assistant professor of marketing at University of Texas at San Antonio, said: "Obviously women also spend plenty of money on expensive things. But the anticipation of romance doesn't trigger flashy spending as it does with men."
16 June 2011 Last updated at 20:02 ET
Flashy sports cars are male 'short-term mating signal'
Men who buy flashy sports cars might be more successful at getting a date, but women do not see them as good marriage material, a study suggests.
Researchers from Texas and Minnesota carried out tests on nearly 1,000 people to find out the signals sent out by spending behaviour.
Although men used spending on luxury items as a short-term mating signal, women did not spend to attract men.
The study appeared in the Journal of Personality and Social Psychology.
The US researchers discovered that women found a man who chose to buy a flashy, expensive product - like a Porsche car - more desirable than the same man who bought a non-luxury item, like a Honda Civic.
However, women are aware of a man's intentions in acting this way, the study says, because women found the man with the Porsche less desirable as a marriage partner than as a date.
Daniel Beal, co-author of the study and assistant professor of psychology at Rice University, said the sports car started to lose its sheen.
"When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car.
"People may feel that owning flashy things makes them more attractive as a relationship partner but, in truth, many men might be sending women the wrong message."
According to the study, men who flaunt expensive, showy items like Porsches to woo potential sexual partners are like peacocks who display their tail feathers before potential mates.
But they said that not all men favoured this strategy - only those men who were interested in short-term sexual relationships with women.
Women, in contrast, did not spend excessively to attract men.
Jill Sundie, lead author of the study and assistant professor of marketing at University of Texas at San Antonio, said: "Obviously women also spend plenty of money on expensive things. But the anticipation of romance doesn't trigger flashy spending as it does with men."
06-17-2011, 11:14 AM
#3
Three Wheelin'
Why? I don't own Porsches to attract women I own them because I enjoy driving them. Besides, as anyone who ones one can attest, they don't attract as many women as they do men. Want to attract women, buy a boat.
06-17-2011, 11:35 AM
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Three Wheelin'
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06-17-2011, 11:40 AM
#8
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"Women, in contrast, did not spend excessively to attract men." Gee, what about all those "technical augmentations", Nordstrom marathons, and gym memberships?
06-17-2011, 11:42 AM
#9
Burning Brakes
I certainly didn't buy one to attract women either. I was married 32 years when I bought mine a few years back. Not sure a 16 year old model car qualifies anyway as a 'date magnet' or is it just the word 'Porsche'? i have a feeling that most women that would solely date a man in a Porsche don't know a '95 from an '11 anyway.
06-17-2011, 12:01 PM
#10
I didn't mean it was obvious that we purchased our Porsche to attract women, I meant that it is obvious women would be more attracted to men who drive Porsche's. Not just because of the car, but because of the perceived success of the individual owners.
06-17-2011, 12:15 PM
#11
Nordschleife Master
Back when my wife and I were in college, I owned a Toyota Supra, she had a red 68 912. I never got a second look driving the Supra, but man in the 912, I got lots of attention.
for the record, we dated for a year before she got the 912.
for the record, we dated for a year before she got the 912.
Last edited by Kika; 06-20-2011 at 11:37 AM.
06-17-2011, 12:35 PM
#12
Three Wheelin'
