GT3 992.2 Prices crashing? MSRP Coming?
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not sure I’d want to own a Porsche dealership in Des Moines or Mississippi if they’re going lower volume higher price. One thing I did see interesting last few days was that WSJ was reporting there are 430k households in the USA with net worth of 30mil or more. Now that explains why I’ll never get a gt3 😂😂😂
Thread Starter
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I updated the original post with the corrections from Wob, there is a more detailed post here that you can read at your leisure.
Burning Brakes
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Didn't listen but this doesn't sound like news.
A couple of years ago the then CEO was discussing more focus on special edition cars like the Dakar and ST.
Also, look at the increased emphasis on PTS, EM, and CXX.
What they mean by less volume I believe is selling less $120k Carreras and more $300k Carreras like the Spirit70 plus $400k GT cars like the 90 FA.
In other words, more Ferrari, less Porsche.
A couple of years ago the then CEO was discussing more focus on special edition cars like the Dakar and ST.
Also, look at the increased emphasis on PTS, EM, and CXX.
What they mean by less volume I believe is selling less $120k Carreras and more $300k Carreras like the Spirit70 plus $400k GT cars like the 90 FA.
In other words, more Ferrari, less Porsche.
Last edited by Nur93; Mar 27, 2026 at 05:18 AM.
Burning Brakes
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Porsche 2026 — What’s Actually Happening
The man they hired
Michael Leiters was CTO at Ferrari, then CEO of McLaren. He’s spent his whole career building cars that sell in small numbers at huge margins. Now he runs Porsche — and he’s bringing that exact thinking with him.
How bad did it get?
Really bad. Operating profit down 93% in one year. China — once their biggest market at 95,000 cars — down to just 42,000. Globally they sold 10% fewer cars. The old strategy of growing volume simply stopped working.
What’s changing
∙ Stop chasing sales. No more discounts to hit volume targets.
∙ Pull back from full electric. Hybrids and petrol back in focus — EV margins were just too thin.
∙ Cut China dealers from 150 down to 80. Less presence, but on their own terms.
The big move nobody is talking about enough
Porsche hasn’t had a proper halo car since the 918 Spyder — over ten years ago. Nothing to compete with the Ferrari F80 or McLaren W1. Leiters is signaling something new is coming above the 911. A mysterious silhouette appeared at the press conference. This is the whole point — a low-volume, ultra-high-margin flagship. The Ferrari model. He’s done it before.
A personal thought on timing
This turnaround will take years. In the meantime Porsche is still moving inventory — GT3s and GT4s at 5–10% discounts in Europe right now, which almost never happens. If Leiters succeeds in tightening supply and rebuilding exclusivity, these discounts probably won’t last. Might be an interesting window if you’re buying one to keep long term. Just a thought.
The man they hired
Michael Leiters was CTO at Ferrari, then CEO of McLaren. He’s spent his whole career building cars that sell in small numbers at huge margins. Now he runs Porsche — and he’s bringing that exact thinking with him.
How bad did it get?
Really bad. Operating profit down 93% in one year. China — once their biggest market at 95,000 cars — down to just 42,000. Globally they sold 10% fewer cars. The old strategy of growing volume simply stopped working.
What’s changing
∙ Stop chasing sales. No more discounts to hit volume targets.
∙ Pull back from full electric. Hybrids and petrol back in focus — EV margins were just too thin.
∙ Cut China dealers from 150 down to 80. Less presence, but on their own terms.
The big move nobody is talking about enough
Porsche hasn’t had a proper halo car since the 918 Spyder — over ten years ago. Nothing to compete with the Ferrari F80 or McLaren W1. Leiters is signaling something new is coming above the 911. A mysterious silhouette appeared at the press conference. This is the whole point — a low-volume, ultra-high-margin flagship. The Ferrari model. He’s done it before.
A personal thought on timing
This turnaround will take years. In the meantime Porsche is still moving inventory — GT3s and GT4s at 5–10% discounts in Europe right now, which almost never happens. If Leiters succeeds in tightening supply and rebuilding exclusivity, these discounts probably won’t last. Might be an interesting window if you’re buying one to keep long term. Just a thought.
Last edited by Nur93; Mar 27, 2026 at 05:40 AM.
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Joined: Jun 2022
Posts: 1,660
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From: Frisco, TX
Porsche 2026 — What’s Actually Happening
The man they hired
Michael Leiters was CTO at Ferrari, then CEO of McLaren. He’s spent his whole career building cars that sell in small numbers at huge margins. Now he runs Porsche — and he’s bringing that exact thinking with him.
How bad did it get?
Really bad. Operating profit down 93% in one year. China — once their biggest market at 95,000 cars — down to just 42,000. Globally they sold 10% fewer cars. The old strategy of growing volume simply stopped working.
What’s changing
∙ Stop chasing sales. No more discounts to hit volume targets.
∙ Pull back from full electric. Hybrids and petrol back in focus — EV margins were just too thin.
∙ Cut China dealers from 150 down to 80. Less presence, but on their own terms.
The big move nobody is talking about enough
Porsche hasn’t had a proper halo car since the 918 Spyder — over ten years ago. Nothing to compete with the Ferrari F80 or McLaren W1. Leiters is signaling something new is coming above the 911. A mysterious silhouette appeared at the press conference. This is the whole point — a low-volume, ultra-high-margin flagship. The Ferrari model. He’s done it before.
A personal thought on timing
This turnaround will take years. In the meantime Porsche is still moving inventory — GT3s and GT4s at 5–10% discounts in Europe right now, which almost never happens. If Leiters succeeds in tightening supply and rebuilding exclusivity, these discounts probably won’t last. Might be an interesting window if you’re buying one to keep long term. Just a thought.
The man they hired
Michael Leiters was CTO at Ferrari, then CEO of McLaren. He’s spent his whole career building cars that sell in small numbers at huge margins. Now he runs Porsche — and he’s bringing that exact thinking with him.
How bad did it get?
Really bad. Operating profit down 93% in one year. China — once their biggest market at 95,000 cars — down to just 42,000. Globally they sold 10% fewer cars. The old strategy of growing volume simply stopped working.
What’s changing
∙ Stop chasing sales. No more discounts to hit volume targets.
∙ Pull back from full electric. Hybrids and petrol back in focus — EV margins were just too thin.
∙ Cut China dealers from 150 down to 80. Less presence, but on their own terms.
The big move nobody is talking about enough
Porsche hasn’t had a proper halo car since the 918 Spyder — over ten years ago. Nothing to compete with the Ferrari F80 or McLaren W1. Leiters is signaling something new is coming above the 911. A mysterious silhouette appeared at the press conference. This is the whole point — a low-volume, ultra-high-margin flagship. The Ferrari model. He’s done it before.
A personal thought on timing
This turnaround will take years. In the meantime Porsche is still moving inventory — GT3s and GT4s at 5–10% discounts in Europe right now, which almost never happens. If Leiters succeeds in tightening supply and rebuilding exclusivity, these discounts probably won’t last. Might be an interesting window if you’re buying one to keep long term. Just a thought.
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the operating margin decline is primarily due to a one time restructuring, it’s not like all of the sudden margins per vehicle plummeted. It will be interesting to see a guy who has lead sports car only companies come in and run Porsche, a company where most vehicles sold are grocery getters.
Racer
Joined: Dec 2023
Posts: 288
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From: MTL
Porsche 2026 — What’s Actually Happening
The man they hired
Michael Leiters was CTO at Ferrari, then CEO of McLaren. He’s spent his whole career building cars that sell in small numbers at huge margins. Now he runs Porsche — and he’s bringing that exact thinking with him.
How bad did it get?
Really bad. Operating profit down 93% in one year. China — once their biggest market at 95,000 cars — down to just 42,000. Globally they sold 10% fewer cars. The old strategy of growing volume simply stopped working.
What’s changing
∙ Stop chasing sales. No more discounts to hit volume targets.
∙ Pull back from full electric. Hybrids and petrol back in focus — EV margins were just too thin.
∙ Cut China dealers from 150 down to 80. Less presence, but on their own terms.
The big move nobody is talking about enough
Porsche hasn’t had a proper halo car since the 918 Spyder — over ten years ago. Nothing to compete with the Ferrari F80 or McLaren W1. Leiters is signaling something new is coming above the 911. A mysterious silhouette appeared at the press conference. This is the whole point — a low-volume, ultra-high-margin flagship. The Ferrari model. He’s done it before.
A personal thought on timing
This turnaround will take years. In the meantime Porsche is still moving inventory — GT3s and GT4s at 5–10% discounts in Europe right now, which almost never happens. If Leiters succeeds in tightening supply and rebuilding exclusivity, these discounts probably won’t last. Might be an interesting window if you’re buying one to keep long term. Just a thought.
The man they hired
Michael Leiters was CTO at Ferrari, then CEO of McLaren. He’s spent his whole career building cars that sell in small numbers at huge margins. Now he runs Porsche — and he’s bringing that exact thinking with him.
How bad did it get?
Really bad. Operating profit down 93% in one year. China — once their biggest market at 95,000 cars — down to just 42,000. Globally they sold 10% fewer cars. The old strategy of growing volume simply stopped working.
What’s changing
∙ Stop chasing sales. No more discounts to hit volume targets.
∙ Pull back from full electric. Hybrids and petrol back in focus — EV margins were just too thin.
∙ Cut China dealers from 150 down to 80. Less presence, but on their own terms.
The big move nobody is talking about enough
Porsche hasn’t had a proper halo car since the 918 Spyder — over ten years ago. Nothing to compete with the Ferrari F80 or McLaren W1. Leiters is signaling something new is coming above the 911. A mysterious silhouette appeared at the press conference. This is the whole point — a low-volume, ultra-high-margin flagship. The Ferrari model. He’s done it before.
A personal thought on timing
This turnaround will take years. In the meantime Porsche is still moving inventory — GT3s and GT4s at 5–10% discounts in Europe right now, which almost never happens. If Leiters succeeds in tightening supply and rebuilding exclusivity, these discounts probably won’t last. Might be an interesting window if you’re buying one to keep long term. Just a thought.
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Little birdie told me porsche will be pumping out a lot more GT3s in MY27 than MY26, to the point they are for the first time prioritizing GT3 over Turbo S. Turbo S used to be their cash cow but now they are changing strategy which makes sense. It also looks like they will continue producing GT3 beyond MY27 for markets where there is no emission requirements. Since 994 is so far out, this is probably the longest production run for a GT3.
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Little birdie told me porsche will be pumping out a lot more GT3s in MY27 than MY26, to the point they are for the first time prioritizing GT3 over Turbo S. Turbo S used to be their cash cow but now they are changing strategy which makes sense. It also looks like they will continue producing GT3 beyond MY27 for markets where there is no emission requirements. Since 994 is so far out, this is probably the longest production run for a GT3.
GT3
GT3 Touring
GT3 Cabrio
GT3 RS
GT2 RS
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Little birdie told me porsche will be pumping out a lot more GT3s in MY27 than MY26, to the point they are for the first time prioritizing GT3 over Turbo S. Turbo S used to be their cash cow but now they are changing strategy which makes sense. It also looks like they will continue producing GT3 beyond MY27 for markets where there is no emission requirements. Since 994 is so far out, this is probably the longest production run for a GT3.
Nordschleife Master
Joined: Jun 2018
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From: Ohio
Porsche is a luxury brand and luxury derives much of its value from scarcity. Porsche's blunder has been churning out as many GT cars as they can thinking they would sell all of them, but not realizing it's also diminishing the GT brand having it flooded and many sitting in lots. This could have a negative impact on future GT car buyers.
Do you mean diminish in the sense of what BMW has done with the M badge? Every BMW has an M badge.
M has become an appearance package.
Nordschleife Master
Joined: Jun 2018
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From: Ohio
Little birdie told me porsche will be pumping out a lot more GT3s in MY27 than MY26, to the point they are for the first time prioritizing GT3 over Turbo S. Turbo S used to be their cash cow but now they are changing strategy which makes sense. It also looks like they will continue producing GT3 beyond MY27 for markets where there is no emission requirements. Since 994 is so far out, this is probably the longest production run for a GT3.
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the operating margin decline is primarily due to a one time restructuring, it’s not like all of the sudden margins per vehicle plummeted. It will be interesting to see a guy who has lead sports car only companies come in and run Porsche, a company where most vehicles sold are grocery getters.
lutz made some odd forecasts ... not sure what he was smoking but their new top minds are quite good.
Last edited by tmslc; Mar 28, 2026 at 12:09 PM.
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From: California
There's nothing else out there at 350k brand new that drives or feels as good as a GT3, Porsche will continue selling them. Pretty simple when no one wants a Ferrari 296 due to the hybrid trash or the Mclaren 750s with no reliability. There's no competition in the new car segment for Porsche right now and they know it. Plus with the new 3RS and 2RS coming, people know they need to go buy GT3's to establish relationships in hopes of a future allocation instead of the 200k ADM those 2 cars will be hit with.