PMAA

Thanks for all the great feedback...I found out the "Extra Dealer Profit" is actually paid to the dealer by Porsche and is termed "holdback" profit which in my case was about 3% MSRP. The dealer admitted I should have not been shown the holdback value. If you google "dealer holdback" there's a lot of information explaining the purpose and how it's used to make you think you're getting a better deal. In the end the dealer was professional spending about an hour going through the numbers until I was satisfied it all added up and I was certain I received the discount (6%) originally negotiated.

fast1

To the best of my knowledge there is no holdback on Porsches.

rnl

Glad to hear it

PMAA

The price was agreed on when the car was ordered months ago...in reviewing the finial lease paperwork just prior to taking delivery it looked like the dealer tacked on an additional cost of 3K to boost the bottom-line ....

carcommander

Ferrari can do this because of more demand than supply. Not the case with Porsche.

Z356

I think the term 'Holdback' is incorrectly used in this thread. There is in fact, contrary to popular opinion, some sort of 'holdback' that Porsche will pay the PRINCIPAL (owners) of the dealership based on how many cars and what type of models were actually sold in the fiscal year by his dealership. However, this 'holdback' is not the same formula that Detroit used in years past to compensate their dealers an additional $ amount, beyond what was visible in the actual invoice of the vehicle vs it's selling price. That is why some Fords and Chevrolets could be sold at 'invoice' and still make money for the dealership in the final accounting!

The 'holdback' amount that Porsche dealers get from PCNA is such a closely guarded secret that not even the general manager of a dealership actually knows what it is each year! And certainly it would NEVER be revealed on any documentation involving a sale or lease of a Porsche! The other type of money transfer from PCNA to dealer involve something we often call 'trunk money', which is an incentive to help sell a left-over model as new Model Year autos arrive at dealerships. But given that the OP is buying a MY2013, that is not relevant in this case.

What we might be seeing here is an incentive program by Porsche's leasing arm to have a dealer finance a customer car via their captive finance company. This might be what the OP was shown by 'mistake'. But that is just my guess.

Saludos,
Eduardo
Carmel

DBYT

I was told by a friend who used to, until recently,have a Porsche dealership that on top of the 10% margin on a 911, they have a raft of other profit mechanisms, including holdback, quota bonuses etc that the dealership Receives from Porsche.

rijowysock

there is def a lot of money hidden.. when i bought my 09 new their was extra money left and right from porsche they were knocking off to sell the car.. they even got extra money for taking a car that was sitting at port (when there was a surplus of cars) they got paid for customer retention (porsche to a porsche) and a couple other things that i heard them talking about.. the 10% off the car, and 15% off the parts is just to show an invoice price i think for people to feel like they got a good deal.

fast1

Based on the small number of sales at my local Porsche Dealer, they would almost have to get extra money just to stay in business. The showroom looks fantastic and there's no doubt that it cost them a great deal of money to build, but I just don't see many cars being sold from either their new or used inventory. So they have to be getting money from somewhere, and it sure isn't from volume sales.

DBYT

I have heard that Export sales are another big money earner for dealers but they are not technically supposed to export any new stock...

toplabels

This charge is very strange. I have bought a whole lot of cars through the years and yes dealers will try stuff to get money from you, but flat out charge $3k just like that....I dont know about that. If you are in fact getting charged this amount I would not pay that in a million years no matter how much I wanted a car.

abruno222

The math on your deal should be very simple. You say they spent an hour going through the numbers until your where satisfied. And you received the 6% discount you negotiated.
Take the window sticker price deduct 6% and thats what you should be paying before any taxes or dealership fees usually there is a Doc. Fee. Plate fee and inspection sticker fee. The Documentation fee is pure profit it goes directly to the bottom line. Up to you if you want to fight that.
Hold back or ( dealer profit ) should not have been written anywhere on your agreement..if they did and want you to pay it I would walk....
By the way you can demand to have the invoice printed on your vehicle and they will print it for you. Any dealer that is up front will print it for you in a minute.. Others will dance dance dance....
That documents discloses it all for you..
Generally once a new car is reported to Porcshe holdback is paid to the dealer either immediatley or quarterly.
I hope it worked out for you and wish you the best...

Carrera GT

Agreed. It poisons the deal, and the dealer. Forget them both.

But if you want the car, now that they're saying a deal is not a deal, you should adjust your offer to $3K below sticker, which is about where it should be in this market. Personally, i'm waiting for the 4S Targa with Power Kit -- I think that's the pick of the litter and once we know the delta to the GT3, all the current 991's go down a peg or three.

MAHack

Went with a friend to look at the local Subaru dealer. EVERY car on the lot, on the window sticker, had $1500 "market adjustment" added by the dealer to the MSRP. I asked the salesman what the extra cost was all about and he said, "um...well, that just gives us some extra negotiating room, since most customers will be given $500 - 1000 off sticker." Hahah

So I said...Let me get this right...You ADD to the MSRP, then negotiate DOWN and still sell for more than MSRP?! He said "yes." So we left.

7SPEED991

I'm not sure I understand this thread...Has everyone's dealership experience been so bad as to refer to their place of business as a "stealership"? Why is it acceptable for a business outside the automotive industry to make a profit but not delaerships. No other industry has invoice pricing all over the internet for consumers to look at. Did anyone know how much their ipod cost Apple to manufacture before you bought it or your home. How much profit did you builder or seller make? Not all dealerships are honest as in this case, but it is up to us as consumers to do business with people we trust. I took delivery of my 991 Friday and have been smiling ever since. I know my dealer made a profit on the sale but i'm happy with it. My salesman took the time to educate me about the product and helped me decide what options would fit my needs. He always kept me updated about the progress of my car and spent an hour and a half delivering it to me. I had a great experience, one worth paying for. The enjoyment I get from driving these cars is priceless. My 2 cents