Info. Re: New 2015 Allocations
10-06-2014, 06:49 PM
#48
Nordschleife Master
Porsche has never made a lot of money on its "halo" products vs. its mainline. Examples would include cars like the 959, Carrera GT, GT2/3/RS. I am not saying they don't profit on those vehicles, just that its a small margin when you consider cost to bring to market, small volume. One of the primary reasons they build these cars is the "halo" effect it gives the brand. Why do you think someone buys a Cayenne a 100k vs. a VW for less than half the price. There is a strong brand/marketing ROI on maintaining motorsports imagery. Its what sells their mainline cars to the broader public. And that is where the margin is...
10-06-2014, 08:20 PM
#49
Three Wheelin'
it's more than this...
Porsche has never made a lot of money on its "halo" products vs. its mainline. Examples would include cars like the 959, Carrera GT, GT2/3/RS. I am not saying they don't profit on those vehicles, just that its a small margin when you consider cost to bring to market, small volume. One of the primary reasons they build these cars is the "halo" effect it gives the brand. Why do you think someone buys a Cayenne a 100k vs. a VW for less than half the price. There is a strong brand/marketing ROI on maintaining motorsports imagery. Its what sells their mainline cars to the broader public. And that is where the margin is...
Porsche has never made a lot of money on its "halo" products vs. its mainline. Examples would include cars like the 959, Carrera GT, GT2/3/RS. I am not saying they don't profit on those vehicles, just that its a small margin when you consider cost to bring to market, small volume. One of the primary reasons they build these cars is the "halo" effect it gives the brand. Why do you think someone buys a Cayenne a 100k vs. a VW for less than half the price. There is a strong brand/marketing ROI on maintaining motorsports imagery. Its what sells their mainline cars to the broader public. And that is where the margin is...
10-06-2014, 08:43 PM
#50
Nordschleife Master
This is very true to a degree.....but I would not agree that the GT3, and RS fall in this same category (959, CGT, 918). When you have a platform in which you are trying to make money obviously development costs are the most expensive part of the equation and the lower the volume the more difficult it becomes to go to market at a sale price that can make money for both Porsche and the dealers. The GT3 while somewhat unique in some aspects shares the most expensive to develop items with a regular 911, namely the chassis. The engine is basically a normal 911 unit that has many unique parts to it but from a manufacturing standpoint is only slightly more expensive (that is until you need to replace 785 of them).
And BTW, I'm not saying its a blinding insight that Porsche makes more money off Cayennes, Panameras, Boxsters, etc. than they do GT cars
