Info. Re: New 2015 Allocations
08-02-2014, 03:58 PM
#31
Instructor
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I actually think this is the exact right marketing strategy. Build demand by limiting supply. Ferrari does the same. It's about building the brand and exclusivity. Lots of people on the list will just end up buying something else from Porsche, a lot of people are not going to wait for this car, something else will come along. Interesting about the RS list-- I contacted a dealer recently and he said they just started their wait list for it. probably just more b.s.
08-02-2014, 04:26 PM
#32
Burning Brakes
Agree. Let's say Porsche sells 1000 GT3RS's at an invoice of $150k. 1000 x 150,000 = $150 million gross revenue. If they sell 50,000 Macan's at a 50k invoice = $2.5 BILLION. If you are a manager charged with maximizing shareholder wealth, what are you going to concentrate on?
08-02-2014, 07:08 PM
#33
Agree. Let's say Porsche sells 1000 GT3RS's at an invoice of $150k. 1000 x 150,000 = $150 million gross revenue. If they sell 50,000 Macan's at a 50k invoice = $2.5 BILLION. If you are a manager charged with maximizing shareholder wealth, what are you going to concentrate on?
Bingo Econ 101. If you recall Porsche only had the 911, and they almost went under. Now they sell soccer mom SUV's tons of them, and sprinkle in a GT3 or 911 for daddy which is the staple of the brand. Boom a cash cow of a company.
08-02-2014, 11:05 PM
#34
RL Community Team
Rennlist Member
Rennlist Member
While I don't know the numbers, I'm pretty sure the margins on the GT3 are slim, and for some iterations like the RS variants may actually be loss leaders.
Porsche makes the most money off of cars like the 911, Cayenne, Macan, etc. Not it's halo cars.
08-03-2014, 01:15 AM
#35
Three Wheelin'
The 911 isn't made on the same line as the Macan or Cayenne, so that's not a problem. Also, I'm more likely to buy more Porsche's (like the Cayenne, Panamera, or Macan) if they didn't frustrate me by leaving me on a waiting list for a year only to tell me they aren't going to build enough cars. Given the number of leftover 2013 and 2014 991's, I don't think there is a problem with them producing enough of them. Why not make GT3s that won't just sit on a lot, rather than having a bunch of old 911 inventory?
Also, if we're talking real numbers, and not just made up ones, they aren't going to sell 50,000 Macans. Porsche only sold 42,000 vehicles TOTAL in 2013, with 10,400 being 911 variants, and 18,500 being Cayennes. Also, given the high price tag and number of options most 911s have, I'd be surprised if they didn't make at least as much by % on the 911. (Though I have no data on that.)
Also, if we're talking real numbers, and not just made up ones, they aren't going to sell 50,000 Macans. Porsche only sold 42,000 vehicles TOTAL in 2013, with 10,400 being 911 variants, and 18,500 being Cayennes. Also, given the high price tag and number of options most 911s have, I'd be surprised if they didn't make at least as much by % on the 911. (Though I have no data on that.)
08-03-2014, 01:32 AM
#36
Race Director
^^^Mayor, I don't disagree with your general premise, but the numbers you quote are way low and I assume are just for the US. The worldwide numbers below are from the 2013 Annual Report. The Macan may cannibalize some Cayenne sales, but given the fact that they built over 80,000 Cayennes, Porsche's prediction of 50,000 Macans is probably not far off and their overall goal of reaching the 200,000 production number is likely.
In the fiscal year 2013, Porsche produced a total of
165,808 vehicles, 9 percent more than in the comparable
prior-year period. All vehicles of the 911 and 918 model
series as well as parts of production of the Boxster rolled
off the line at the main plant in Stuttgart-Zuffenhausen. A
total of 41,729 sports cars were produced, 29,751 of
them 911s. 17,053 units of the Boxster and Cayman were
assembled at Volkswagen Osnabrück GmbH. At the Leipzig
plant, Porsche produced a total of 107,026 vehicles, with
the Cayenne model series accounting for 81,916 units, the
Macan model series for 312 units and the Panamera model
series for 24,798 vehicles.
In the fiscal year 2013, Porsche produced a total of
165,808 vehicles, 9 percent more than in the comparable
prior-year period. All vehicles of the 911 and 918 model
series as well as parts of production of the Boxster rolled
off the line at the main plant in Stuttgart-Zuffenhausen. A
total of 41,729 sports cars were produced, 29,751 of
them 911s. 17,053 units of the Boxster and Cayman were
assembled at Volkswagen Osnabrück GmbH. At the Leipzig
plant, Porsche produced a total of 107,026 vehicles, with
the Cayenne model series accounting for 81,916 units, the
Macan model series for 312 units and the Panamera model
series for 24,798 vehicles.
08-03-2014, 01:36 AM
#37
Rennlist Member
08-03-2014, 01:37 AM
#38
^^^Mayor, I don't disagree with your general premise, but the numbers you quote are way low and I assume are just for the US. The worldwide numbers below are from the 2013 Annual Report. The Macan may cannibalize some Cayenne sales, but given the fact that they built over 80,000 Cayennes, Porsche's prediction of 50,000 Macans is probably not far off. In the fiscal year 2013, Porsche produced a total of 165,808 vehicles, 9 percent more than in the comparable prior-year period. All vehicles of the 911 and 918 model series as well as parts of production of the Boxster rolled off the line at the main plant in Stuttgart-Zuffenhausen. A total of 41,729 sports cars were produced, 29,751 of them 911s. 17,053 units of the Boxster and Cayman were assembled at Volkswagen Osnabrück GmbH. At the Leipzig plant, Porsche produced a total of 107,026 vehicles, with the Cayenne model series accounting for 81,916 units, the Macan model series for 312 units and the Panamera model series for 24,798 vehicles.
08-03-2014, 01:40 AM
#39
Three Wheelin'
Ya, sorry, that's the US. The 911 makes up an even bigger percent world wide. While I agree that the gt3 is a tiny percent, the point is they are made on the same line, so making 500 more of those 911s a gt3 isn't a big deal, and gets 500 more people in the Porsche family.
08-03-2014, 01:51 AM
#41
RL Community Team
Rennlist Member
Rennlist Member
I think most GT3 buyers are current Porsche owners, either looking to trade up or shopping for a second car.
I wonder what percentage of GT3 owners are first time Porsche customers.
08-03-2014, 01:59 AM
#42
Burning Brakes
The 911 isn't made on the same line as the Macan or Cayenne, so that's not a problem. Also, I'm more likely to buy more Porsche's (like the Cayenne, Panamera, or Macan) if they didn't frustrate me by leaving me on a waiting list for a year only to tell me they aren't going to build enough cars. Given the number of leftover 2013 and 2014 991's, I don't think there is a problem with them producing enough of them. Why not make GT3s that won't just sit on a lot, rather than having a bunch of old 911 inventory?
Also, if we're talking real numbers, and not just made up ones, they aren't going to sell 50,000 Macans. Porsche only sold 42,000 vehicles TOTAL in 2013, with 10,400 being 911 variants, and 18,500 being Cayennes. Also, given the high price tag and number of options most 911s have, I'd be surprised if they didn't make at least as much by % on the 911. (Though I have no data on that.)
Also, if we're talking real numbers, and not just made up ones, they aren't going to sell 50,000 Macans. Porsche only sold 42,000 vehicles TOTAL in 2013, with 10,400 being 911 variants, and 18,500 being Cayennes. Also, given the high price tag and number of options most 911s have, I'd be surprised if they didn't make at least as much by % on the 911. (Though I have no data on that.)
08-03-2014, 03:09 AM
#43
Race Director
So if worldwide sales were 162,145 and worldwide production was 165,808 that means an unsold inventory of only 3663 cars or 2.2%, and no doubt a large chunk of those 3663 were for internal use and presumably don't count against sales totals. Regardless, it would seem Porsche are selling almost all the cars they can make.
08-03-2014, 08:18 AM
#44
All cars at the dealer are considered sold. Once the dealer takes the car in inventory they own it. Dealers want more inventory for greater incentives. Thus they will move some cars at cost, and hit you up on a GT3 for 10k to 20k over MSRP. Also how many have purchased 911's until the gt3 arrives, and trade up? Guys they know what they doing clearly as we talk about it daily(:
10-06-2014, 04:54 PM
#45
Instructor
GT3 Allocations
Was reading the posts, Just so everyone here knows I have a 2015 GT3 allocation Currently build-able with a freeze date in less than a week. Private message me or email me at zachmartin@looklarson.com if interested.