Porsche Finder Updated With Automaker’s Entire U.S. New Vehicle Inventory
Porsche Finder, the automaker’s e-commerce site, now contains every new Porsche at every U.S.-based dealer for easy searches.
Porsche Cars North America‘s (PCNA) e-commerce site Porsche Finder has been around since spring of 2020, giving shoppers a way to browse used and certified pre-owned vehicles from dealers across the U.S. Now, it’s been expanded to include new vehicle inventory from all of the automaker’s 193 U.S.-based dealerships, giving prospective owners the ability to find that perfect new ride and even start the buying process without leaving the couch.
What makes Porsche Finder better than the average new car site is its razor-focused search, which allows users to narrow down models by options, colors, and other variances to find precisely what they’re looking for. Each listing contains all of the pertinent details and photos of the car, as well as a payment calculator and online credit application tool powered by Porsche Financial Services, Inc. (PFS), as well as integrated Kelley Blue Book Trade-in Values so customers can figure out the financials ahead of the purchase.
After calculating a trade-in value and receiving an estimated payment, customers can apply for financing and a retail installment sales contract, or a lease with the dealer, which saves precious time at the dealership and eliminates much of the paperwork that is typically signed on-site. According to Porsche, this is all just the tip of the proverbial iceberg as well, as there are many more enhancements and features coming to Porsche Finder to make it an even better tool for new car shoppers in the future.
The addition of new cars into Porsche Finder is also an important component of Porsche’s global commitment to an omnichannel strategy for digital access to the brand. The ultimate goal is to create a digital marketplace that ensures the same experience for all Porsche products and services, even if a customer never has to step foot in a physical dealership.
“The fact that our U.S. customers can now jumpstart buying a new Porsche digitally is a win for them – and for dealers,” said Dr. Kjell Gruner, President and CEO of PCNA. “Porsche drivers have high standards. They often know exactly what they want and do detailed research before making a purchase. This upgrade helps them do that.”
Photos: Porsche
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