One day when I've won the lottery etc:

http://www.topgear.com/videos/top-ge...r-company-ever

 

Very good video!...Thanks for posting.

 

Nice little video. Met and spoke with Rob at the Singer night at Pfaff last year. Very interesting guy.

 

Its just too bad that they don't offer a more affordable version around the $100k mark. I would think they'd sell a ton although it would cannibalize their $500k margin vehicles...

 

Well you're $40K for a clean 964 so $100K final product is going to be tough. Maybe a $250K version but he's obsessed and it's a cost no object approach.

 

Of course...I mean a lesser version. Maybe options like:

1. Chassis and and engine package only
or
2. Engine and suspension package only
or
3. Chassis and suspension package only
or...

He could easily create those packages and charge upwards of $80k to $200k and if you want the full monty then their normal pricing structure.

 

Great vid!! Love these cars!!

 

I think like you alluded to in your second statement, selling a lessor vehicle would devalue their brand. I don't think they're interested in making a lessor version because their entire success is built upon a mantra that "everything is important" and nothing less than the absolute best gets put into their cars.

 

This X2

What makes Singer a Singer is all the fine details all put together. From the quilted trunk liner to the bespoke REV counter that goes to 11K.

But who knows whats in store for Singer, all I know is they won't be converting JUST 964s into longhoods for ever.

 

closer to say they wont be around forever .. how many times have they been bankrupt ?