because they are building bespoke product for a different market. When you start seeing Porsche GT and RS cars parked in front of restos they are no longer special.

 

I have zero interest in a Singer or the like.. RUF is a bit different as they are classified as a manufacturer and issue their own VINs..I could see one of those as very desirable car as they’ve built for performance rather than luxury and are really new cars.

I really don’t care about the value of my cars at all . I bought them for the experience and not as some kind of investment .i am more concerned about the future cars and hope we do not descend into any kind of platform sharing . I recall when the first Boxsters and 996 models were basically identical when looked at from the front.

I am ok with the SUVs and sedans sharing with Audi etc but would hate to see a 911 with anything other than its own separate distinctive identity.

I am not optimistic given the grim financial state of Porsche

 

I recall reading new CEO plans to reduce model variants and focus on higher ticket, higher profit margin models. We're already seeing it with the 992.2.

I personally would get rid of the base and make the GTS 4 only without cabrio and targa options to make the 911 more lean. Bring back the power kit for the S range.

 

Looking at the numbers Porsche is better off just selling SUVs and spinning off 911 into it's own brand at this point.

 

Now that's an interesting idea. Working for Ferrari. Margins might be high enough to support the low initial volume. This would give them the opportunity to cover off a lower price/margin entry level and higher price/margin top level offerings to increase volume. Leave the EV losses with the VW group. Bike manufacturer strategy is selling entry level at low/no margin to get 'em into the brand and reap the rewards from higher margin offerings as they move up the ladder over time. They could look at alternatives to heavy batteries like super capacitors to enhance torx - like Indy cars.

 

We are not that far off from solid state batteries which is going to make EVs a lot more practical. In the meantime China is on a march in Europe , and as usual with new entrants they will attack the bottom first. Thye do have high performance product for sure but my sense is that we will see this kind of thing first, and soon:

https://www.dailymail.co.uk/money/el...l_desktop_home


Not good news for VAG. Wonder what we will see in Canada?

 

...or move the SUVs and sedans into a separate, rebranded stable and do only sports cars - 911, Boxster/Cayman with ICE and whatever hybrid electrical wizardry they conjure up - under the Porsche banner.

 

From my perspective, the SUV's cover off a lot of overhead and are likely what allows them to make an overall profit in the end. There is no way that the 911/Sports car lines could support their bloated sales locations on their own. To me, there are too many models in the 911 line-up. I would have fewer options with greater price spreads between models. The base should be just that and it should be priced to bring in new buyers to the brand.

What I can't understand is how they can sell a Macan S with AWD and 375 HP for a base price of $81,600. Yet, the base 2 WD Carrera with 13 more HP has a base price of $143,600? I took a CLE53 AMG out last week and it has more tech, more HP and more standard options than a base Carrera and the starting price is $84,550. There is really no way for someone to justify the price of a base Carrera except for those of us who have drank the Porsche Kool-Aid.

 

No reason the two "new" brands couldn't share sales & service infrastructure...similar to what Mini and BMW are doing.

 

"Value over volume" says new CEO...

Annual Press Conference 2026 - Porsche Newsroom USA

 

Eroup is waking up