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BRUMOS - SPONSORSHIP???

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Old 01-30-2009, 10:28 AM
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FredC
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Default BRUMOS - SPONSORSHIP???

I understand business a little, but here i am at a lost.

How does Brumos make ends meet?

No evidence of major sponsorship... major expenses and costs related to fielding 2 DP cars...

Someone in the know in here who could shed some light?
Old 01-30-2009, 10:37 AM
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APKhaos
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As I understand it, Brumos might be the only truly privateer team in Grand Am DP. The entire cost of the the team is borne by the Brumos group of dealerships, with no major external sponsor involved.

No prizes for guessing that those dealerships are selling very few cars these days, so their committment to their DP campaign is draining capital. They keep writing the checks for the team despite all that.

Their win in the Rolex was especially sweet given that they are a privateer team.

Last edited by APKhaos; 01-30-2009 at 12:11 PM.
Old 01-30-2009, 11:00 AM
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MJR911
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Tony, I'm sure you meant 'Grand Am.' I have wondered the same thing, since the #58 lost Red Bull. I figured some really deep private pockets. I bet Hurley has a bunch of money into the team.
Old 01-30-2009, 11:07 AM
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MJSpeed
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Originally Posted by APKhaos
As I understand it, Brumos might be the only truly privateer team in ALMS.
First off they're NOT in ALMS...they're in Grand-AM. Other than maybe Penske and Ganassi they're all privateers.

Originally Posted by APKhaos
The entire cost of the the team is borne by the Brumos group of dealerships, with no major external sponsor involved.

No prizes for guessing that those dealerships are selling very few cars these days, so their committment to ALMS is draining capital. They keep writing the checks for the team despite all that.

Their win in the Rolex was especially sweet given that they are a privateer team.
Again not in ALMS. They do exactly what Champion actually did in ALMS when they bought and campaigned Audi R8's against the factory team...the dealerships pay for the bulk of it as advertising (tax deduction for the company).

Nevertheless I respect Brumos' commitment and overall approach to racing, truly one of the good guys.

Something Bobby Rahal (with all his dealerships) and David Letterman aren't doing...
Old 01-30-2009, 11:42 AM
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How does the saying go?

"If you want to make a million in racing, you need to start with two" or something like that...
Old 01-30-2009, 11:51 AM
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Originally Posted by Flying Finn
How does the saying go?

"If you want to make a million in racing, you need to start with two" or something like that...
$20M but who's counting...
Old 01-30-2009, 12:04 PM
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I think the France family helps the budget. Gary Nelson (NASCAR chief of tech) manages the operation and it is Jim France in particular who is a Porsche Freak also funded the FABCAR Porslche the Cayenne Lozano V8 etc.

regards
Old 01-30-2009, 12:06 PM
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Mark in Baltimore
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Originally Posted by Flying Finn
How does the saying go?

"If you want to make a million in racing, you need to start with two" or something like that...
"If you want to make a small fortune in racing, start with a large fortune."
Old 01-30-2009, 12:10 PM
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APKhaos
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Originally Posted by MJR911
Tony, I'm sure you meant 'Grand Am.' I have wondered the same thing, since the #58 lost Red Bull. I figured some really deep private pockets. I bet Hurley has a bunch of money into the team.
Sorry - I was typing ahead of attenuated brain function! Corrected above.
Old 01-30-2009, 12:17 PM
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95m3racer
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Quite a few teams are "self funded" these days.
Old 01-30-2009, 12:24 PM
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I know mine is.
Old 01-30-2009, 12:30 PM
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Cory M
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I'm sure JC France writes a large check every year...
Old 01-30-2009, 12:56 PM
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Mahler9th
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France family.
Old 01-30-2009, 01:24 PM
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Originally Posted by Mahler9th
France family.
Damn right, that J.C. would not be driving anything if his daddy didn't have a ton of money.

And WTF was that Grand-Am commercial before & during 24 hrs where they show him as a badass and fighting with other driver?!?!

If that wasn't 100% WWF stuff, then what is?

Total lack of class from Grand-Am although I'm sure being classy is not what they're after.
Old 01-30-2009, 01:54 PM
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They must be getting some money from Porsche right?


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