Porsche Race history from a trophy girl's perspective
05-15-2007, 12:56 PM
#1
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Porsche Race history from a trophy girl's perspective
Well, it's really about selling Cayennes, but entertaining nonetheless . . .
http://microsite.porsche.com/all/rew...winning/en-us/
found it on the Wall Street Journal site this am. You must have Flash 9 installed or "go home"
cheers
http://microsite.porsche.com/all/rew...winning/en-us/
found it on the Wall Street Journal site this am. You must have Flash 9 installed or "go home"
cheers
Last edited by Matt Sheppard; 05-15-2007 at 02:43 PM.
05-15-2007, 01:43 PM
#2
Drifting
I really hate how they are trying to use a racing heritage to sell an SUV that has nothing to do with racing. They should race Paris-Dakar or the Baja 1000 with it, and use that in their ads instead.
05-15-2007, 02:32 PM
#3
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Cool video, thanks.
But it's really, ahem...odd... to see them using their racing heritage to sell VW SUVs. I find it a touch insulting that they think we believe such b.s.
But it's really, ahem...odd... to see them using their racing heritage to sell VW SUVs. I find it a touch insulting that they think we believe such b.s.
05-15-2007, 04:39 PM
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I dont think that marketing piece targets us "listees" really, but your point is well taken. We are really a different ilk than a potential Cayenne buyer. Hell, the only time I've been in a dealership was to buy maybe $200 worth of parts so I know Porsche doesnt see alot of money coming from me. I see it as targeting affluent mothers (hence the female narration) who like to sit high-up and have capacity for hauling kids or shopping pals or perhaps the affluent Financial Professional who needs such a vehicle for their trophy wife. It's just always been PCNA's approach to leverage their racing history to sell cars and so it's a hard habit to break (?).
I completely agree that the Cayenne tie-in is contrived and annoying. I just love the sound clips of the 917/10 and the bird's-eye footage of that flat 8 in the F1 car - YUMMY!
I completely agree that the Cayenne tie-in is contrived and annoying. I just love the sound clips of the 917/10 and the bird's-eye footage of that flat 8 in the F1 car - YUMMY!
Last edited by Matt Sheppard; 05-15-2007 at 09:22 PM.
05-15-2007, 05:16 PM
#5
Some great vintage video on that film. If I didn't know better I would have initially thought it was about the Cayman / Boxster platform as they kept referring to the mid engine configuration.
But you're right it is geared for a more generalized market...
But you're right it is geared for a more generalized market...
05-15-2007, 05:52 PM
#6
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Matt, yes I totally agree with everything you're saying. When I said they're insulting "us" I meant the U.S. populace. Perhaps some might believe this crap about using racing technologies in the Cayenne, but geesh you'd have to be pretty naive.
But it's also odd that they're using racing footage to market to women. Like you said, old habits die hard!!
Great footage in that clip, too.
But it's also odd that they're using racing footage to market to women. Like you said, old habits die hard!!
Great footage in that clip, too.
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05-16-2007, 02:13 AM
#10
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Originally Posted by TheOtherEric
But it's also odd that they're using racing footage to market to women. Like you said, old habits die hard!!
But that one Trophy girl...she said the cars were "baby blue with a red stripe"...yeah ITS ORANGE YOU STUPID....ahem...yeah.
Last edited by Guns951; 05-16-2007 at 04:03 AM.
