PhilD

Not that much, I'd guess that Porsche are making 40-50% on every 911 they sell. No one lost money selling at 21% off.

Bruce In Philly

A point made in the news piece is that Porsche buyers are not price sensitive. The biggest factor is desire to own (or show off) and not value. I will make an assumption that your value system is technical/performance based. The market who buys these cars don't care about anything but prestige. This is why a 911 was repositioned in the market from being a sports car to being a grand touring car.

Enthusiasts made this brand but it is the posers who make VW profit.

Peace
Bruce in Philly

robh75

I agree partially about the 991. Many people buy it for that reason. However it is the motor trend best drivers car for 2 straight years for a reason too. It is still an amazing performance and sport drivers car as well. I bet this massive margin is all the status seekers buying optioned out Cayenne Turbo S's for 170 K, and that is where they make the bulk of the profit. I believe the 911 accounts for less than 20% of sales these days.

robh75

If you bought a 2012 at the end of 2012, at least 10% of that 21% discount was model year depreciation since it was a year old at that point, in terms of resale value, even if technically new, it was worth 10% less to the market. So the dealer took the deprec hit to move the car. The standard discount was 9% for 2014s for example.

Ryan M Hartman

There may very we'll be a $21K profit made on every 991 sold. But what I'm interested in is how much of that $21K goes back into R&D for the next generation of Pcar technology. I'm very intrigued by the amount of innovation that has gone into the 918 and 919. Its clear that Porsche invested many millions into the development of both of these cars. It's only a matter of time before some of these technologies become available in a new MYxxxx 911. I'm quite happy to pay a premium knowing that I'm investing a very small amount for what will be an incredible Pcar sometime down the road.

John H

I heard years ago, think early 996 days, that the profit per car for Porsche was $28000 while Fords was something like $300.