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I always liked Mercedes and BMWs when the owners removed the specific model badges. When I lived in Germany in the 80s and 90s this was far more popular. At first I assumed that people were buying the lesser-priced cars and removing the badges to conceal the real truth.
What I learned was that the opposite was more often the case... owners, particularly those in management positions, removed the badges so that their neighbors and employees would not know that they had actually bought the really expensive V12 model.
In this specific case I think the owner of the not-S is just an idiot.
I'm looking for a 'V12' badge for the back of my Boxster.