Please read - your input is appreciated
03-13-2008, 10:26 AM
#1
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Please read - your input is appreciated
Hello members,
As part of a marketing research project for college, I have chosen to develop a marketing plan for the Porsche 911 and would like to get some first hand information from actual Porsche 911 owners based on the short following survey questionnaire. If you could please state the number of the question and your response, I would greatly appreciate your feedback.
1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
2. How many other Porsche vehicles do you currently own?
3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?
TV
Internet
Billboards
Word of mouth
Magazine
4. For U.S. owners - where is your primary residence located?
Midwest
Central
Southeast
Northeast
Southwest
Northwest
5. What is your profession?
Health-care industry
Executive
Sales
Business owner/partner
Marketing/Advertising
Automotive
Law/Legal
Retired
Student
Other
6. What do you enjoy doing in your free time?
Traveling
Driving/Racing
Sports/Fitness
Other
7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?
Style
Performance
Practicality
Price/Value
Other
8. Within what time frame (number of months) do you feel you will purchase your next Porsche?
Thank you for your time,
Jordan
As part of a marketing research project for college, I have chosen to develop a marketing plan for the Porsche 911 and would like to get some first hand information from actual Porsche 911 owners based on the short following survey questionnaire. If you could please state the number of the question and your response, I would greatly appreciate your feedback.
1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
2. How many other Porsche vehicles do you currently own?
3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?
TV
Internet
Billboards
Word of mouth
Magazine
4. For U.S. owners - where is your primary residence located?
Midwest
Central
Southeast
Northeast
Southwest
Northwest
5. What is your profession?
Health-care industry
Executive
Sales
Business owner/partner
Marketing/Advertising
Automotive
Law/Legal
Retired
Student
Other
6. What do you enjoy doing in your free time?
Traveling
Driving/Racing
Sports/Fitness
Other
7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?
Style
Performance
Practicality
Price/Value
Other
8. Within what time frame (number of months) do you feel you will purchase your next Porsche?
Thank you for your time,
Jordan
Last edited by JLR83; 03-13-2008 at 11:23 AM. Reason: Information missing
03-13-2008, 10:57 AM
#2
I'm Still Jenny
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1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
Other
2. How many other Porsche vehicles do you currently own?
0 – 2
3. What form of advertising do you feel Porsche tends to reach its market most effectively?
Word of mouth
4. For U.S. owners - where is your primary residence located?
Northeast
5. What is your profession?
Law/Legal
6. What do you enjoy doing in your free time?
Traveling
Driving/Racing
Sports/Fitness
Other
7. What is the number one reason you decided to purchase your Porsche 911?
Style
Performance
Price/Value
8. Within what time frame do you feel you will purchase your next Porsche?
6 + years
Other
2. How many other Porsche vehicles do you currently own?
0 – 2
3. What form of advertising do you feel Porsche tends to reach its market most effectively?
Word of mouth
4. For U.S. owners - where is your primary residence located?
Northeast
5. What is your profession?
Law/Legal
6. What do you enjoy doing in your free time?
Traveling
Driving/Racing
Sports/Fitness
Other
7. What is the number one reason you decided to purchase your Porsche 911?
Style
Performance
Price/Value
8. Within what time frame do you feel you will purchase your next Porsche?
6 + years
03-13-2008, 06:42 PM
#3
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Location: Larkspur, CO
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FWIW- as a suggestion perhaps you could use a survey tool that can assist in collecting data and analyzing it. Much more user friendly for both respondent and data collector.
Try this one (there are others); http://www.surveymonkey.com/
The basic free service looks like it would be appropriate for the size and scope of your survey.
Try this one (there are others); http://www.surveymonkey.com/
The basic free service looks like it would be appropriate for the size and scope of your survey.
