Maybe a little off topic but this is a bit disappointing
03-11-2012, 05:22 AM
#33
Rennlist Member
The ad is factual and correct on many levels as to how most of us use our 993's however, they piled on the "crap-o-la marketing cheese" instead of making some of their more legendary commercials.
03-13-2012, 02:36 PM
#36
Nordschleife Master
03-13-2012, 05:32 PM
#37
Race Director
is there anything you guys won't whine about?
the commercial is fine.
OHMIGAWD they showed a cupholder instead of TEH RACING FOOTAWGE....OH NOES
who cares. This is how most people use their modern 911s.
the commercial is fine.
OHMIGAWD they showed a cupholder instead of TEH RACING FOOTAWGE....OH NOES
who cares. This is how most people use their modern 911s.
03-13-2012, 11:45 PM
#38
Lifetime Rennlist
Member
Based on advertising like this
the Harley ad agency, Carmichael Lynch of Minneapolis, won the Porsche account 15 years ago or so. (I believe Carmichael-Lynch created the "Kills Bugs Fast" ads for the 993TT among others)
C-L got it when Fallon-McElligot (also of Minnie) dropped Porsche to pick-up the much larger BMW account. (Fallon had created ads like "As fast as you can go without having to eat airline food" for the 964, as well as the Patrick Stewart 993 launch campaign "Are you listening?")
Fallon McElligot had been awarded PCNA advertising when Chiat-Day of LA dropped PCNA to pick up Nissan. Chiat went on to create classics for Nissan like the Jet chasing the Z car for the superbowl, and the "Dogs love trucks" campaign.
This is probably more than you want to know about the history of PCNA advertising. But the point is when all Porsche was selling was high performance sports cars, their advertising was high concept, edgy and memorable. Now that they have become focused on segmenting the automotive market, their advertising is more pedestrian, and common. (Remember last year when the Pcar school bus ad -- above in brucec59's post --was running, and Goodyear was doing the same word/visual puns idea with Launch Pad and Playground?)
The most stinging thing you can say to an agency creative is "Pardon me, your strategy is showing."
Unfortunately PCNA's strategy is pretty blatant these days.
the Harley ad agency, Carmichael Lynch of Minneapolis, won the Porsche account 15 years ago or so. (I believe Carmichael-Lynch created the "Kills Bugs Fast" ads for the 993TT among others)
C-L got it when Fallon-McElligot (also of Minnie) dropped Porsche to pick-up the much larger BMW account. (Fallon had created ads like "As fast as you can go without having to eat airline food" for the 964, as well as the Patrick Stewart 993 launch campaign "Are you listening?")
Fallon McElligot had been awarded PCNA advertising when Chiat-Day of LA dropped PCNA to pick up Nissan. Chiat went on to create classics for Nissan like the Jet chasing the Z car for the superbowl, and the "Dogs love trucks" campaign.
This is probably more than you want to know about the history of PCNA advertising. But the point is when all Porsche was selling was high performance sports cars, their advertising was high concept, edgy and memorable. Now that they have become focused on segmenting the automotive market, their advertising is more pedestrian, and common. (Remember last year when the Pcar school bus ad -- above in brucec59's post --was running, and Goodyear was doing the same word/visual puns idea with Launch Pad and Playground?)
The most stinging thing you can say to an agency creative is "Pardon me, your strategy is showing."
Unfortunately PCNA's strategy is pretty blatant these days.
03-14-2012, 12:39 AM
#39
Rennlist Member
http://en.wikipedia.org/wiki/Superiority_complex
"We should not be astonished if in the cases where we see an inferiority [feeling] complex we find a superiority complex more or less hidden. On the other hand, if we inquire into a superiority complex and study its continuity, we can always find a more or less hidden inferiority [feeling] complex."[2]
"If a person is a show-off it is only because he feels inferior, because he does not feel strong enough to compete with others on the useful side of life. That is why he stays on the useless side. He is not in harmony with society. It seems to be a trait of human nature that when individuals - both children and adults - feel weak, they want to solve the problems of life in such a way as to obtain personal superiority without any admixture of social interest. A superiority complex is a second phase. It is a compensation for the inferiority [feeling] complex."[3]
"The superiority complex is one of the ways which a person with an inferiority [feeling] complex may use as a method of escape from his difficulties. He assumes that he is superior when he is not, and this false success compensates him for the state of inferiority which he cannot bear. The normal person does not have a superiority complex, he does not even have a sense of superiority. He has the striving to be superior in the sense that we all have ambition to be successful; but so long as this striving is expressed in work it does not lead to false valuations, which are at the root of mental disease."[4]
"If a person is a show-off it is only because he feels inferior, because he does not feel strong enough to compete with others on the useful side of life. That is why he stays on the useless side. He is not in harmony with society. It seems to be a trait of human nature that when individuals - both children and adults - feel weak, they want to solve the problems of life in such a way as to obtain personal superiority without any admixture of social interest. A superiority complex is a second phase. It is a compensation for the inferiority [feeling] complex."[3]
"The superiority complex is one of the ways which a person with an inferiority [feeling] complex may use as a method of escape from his difficulties. He assumes that he is superior when he is not, and this false success compensates him for the state of inferiority which he cannot bear. The normal person does not have a superiority complex, he does not even have a sense of superiority. He has the striving to be superior in the sense that we all have ambition to be successful; but so long as this striving is expressed in work it does not lead to false valuations, which are at the root of mental disease."[4]
Last edited by Mark in Baltimore; 03-14-2012 at 01:07 AM.
03-14-2012, 09:58 AM
#40
Race Director
Clearly, you're a contrarian troll who has no understanding of excellent and compelling advertising. If the board loved this ad campaign, you'd be railing against it just to go against the grain. God forbid Porsche were to personify or use the "emotion" aspect in their advertising regarding their awesome cupholders, but, if they did, you'd be 100% okay with it, right?
http://en.wikipedia.org/wiki/Superiority_complex
http://en.wikipedia.org/wiki/Superiority_complex
This ad is compelling..to the modern 911 buyer. For the most part, in the past 15 years, the average new 911 buyer has cared about racing heritage as much as you have about cupholders. Sure, maybe he can tell others at cocktail parties that porsche used to dominate sports car racing, and then the topic will transition to modern art, the spinach dip, and whose diddling whom.
Since you are clearly the master of understanding advertising, please share what is so great about the "are you listening" ad? Not only is it boring, but its only appeal is to nerds who spend time "getting down on the ground to look at their very special looking suspension". More personifying cars. Listen to your heart, and build a freaking car? How about listen to your heart and volunteer helping wounded veterans or something.
These productions are PROPAGANDA folks. These ad agencies know what they're doing. Porsche builds a product for you to buy so that they can make money. They don't care about you.
I don't care if they mention cupholders or navigation screens or power sunshades or whatever. I think its a good ad for the modern 911 buyer. Porsche is not trying to appeal to you, so mission accomplished.
There is nothing lame about the 991 ad.
03-14-2012, 01:38 PM
#41
Rennlist Member
Since you are clearly the master of understanding advertising, please share what is so great about the "are you listening" ad? Not only is it boring, but its only appeal is to nerds who spend time "getting down on the ground to look at their very special looking suspension". More personifying cars. Listen to your heart, and build a freaking car? How about listen to your heart and volunteer helping wounded veterans or something. .
03-14-2012, 02:44 PM
#43
Race Director
Used to?!
I showed that ad to a friend of mine who is not a car enthusiast and he was moved by it. It does stir something inside - and if it doesn't in you, I feel sorry for you.
No S&^t Sherlock. Of course they are trying to sell us something. They care enough for us that they want to supply us with a good product that is high quality and that we will enjoy. Is there profit motivation - sure. Otherwise we might get a Lada.
Wow, something I agree with.
I showed that ad to a friend of mine who is not a car enthusiast and he was moved by it. It does stir something inside - and if it doesn't in you, I feel sorry for you.
No S&^t Sherlock. Of course they are trying to sell us something. They care enough for us that they want to supply us with a good product that is high quality and that we will enjoy. Is there profit motivation - sure. Otherwise we might get a Lada.
Wow, something I agree with.
Don't feel sorry for me. I don't get emotional about pieces of steel, plastic, and rubber. There is nothing inspirational or evocative about "are you listening". just marketing fluff.
No, they care only about your enjoyment to the point that you will buy another. Porsche doesn't care if the car is emotionally fulfilling, they want you to be just happy enough to buy another. Profit is the ONLY motivation.
You get additional engine sound inside the car when you want it, and not when you don't. They don't run into any sound regulation issues and the enthusiast sound if they feel like it.
I couldn't care less if my car was loud on the outside or not. In fact, If I could have a car super quiet to the outside, but enjoyably loud on the inside I'd jump at the chance. Then again, I also don't like a 12 year old and go revving constantly to get attention like some, so perhaps that doesn't go for all of you.
03-14-2012, 02:50 PM
#44
03-14-2012, 02:59 PM
#45
Race Director