Originally Posted by CM991

This is a very well written and romantic post but the reality is Porsche is not targeting 20-30 year olds. Since you are 25, you might believe life is based on what you see on social media and that covers the full spectrum There are 30,000 actual Porsche 911 buyer for every one or two influencer you see with a 911 GT3.

The 911 is going into a completely different price point with the 992.2. Lamborghini, as an example, sold about 3-4 thousands sports cars (non-SUV) worldwide. The 911 alone sold over 40,000 units globally. No sane company will market their 911 to 20-30 year olds that have an average income of less than $100K. The economics are just not there.

This is why the 911 average age is in the 50s. Not because old people love them, is that it is very difficult to afford a $150K car in your 20s. We do see more and more people in their 30s and 40s owning 911s as this new digital economy has allowed alternate and non-traditional income streams to this new generation, but Porsche strategy for the 911 is not 20-30 year olds. That’s what the Macan and 718 is for.

The digital dash and the push-bottom is the result of the organic modernization of vehicles. It’s a natural progression. That’s why BMW lost its iconic hood, the center door lock button amongst other things.

The 911 will remain a 911. Everyone said the same thing about the 997 when the 991 came out. When the 992 came out “it was too big for a Porsche! OMG!” Now people say the 992.1 is the best Porsche and will go down in history as the last non-digital.

I personally do not understand why remove such an iconic feature that does not seem to significantly reduce cost and doesn’t seem to be a mandatory requirement for the hybrid system. But only Porsche knows, for now.

But I’m in my late 30s and I do not make average income for my age. Our households is in the 7-figures. Most 30 year olds are mid low 6-figures and nowadays that’s not sufficient in most cases to justify a 911 price-wise.

Originally Posted by double-o-seven

Do you think Rolex would be as successful as a brand if it went all-in on quartz revolution in the 1970s and 80s?

If Rolex did that, it would have been crushed. Hybridizing and electrifying Porsche 911 is like turning an automatic mechanical watch brand like Rolex into an expensive Casio, and this will have its consequences as watering-down of the brand heritage.

Remember, Germany is the country that tried to be "cool" with divestment of fossil fuel and nuclear power plants prematurely, and then got smacked by the lack of consistent electric generation with renewable energy. When the socialists in Germany then turned to Russian natural gas as a gap filler, Russia thought it could keep Germany hostage, and its belief in keeping Germany a Russian economic hostage played a role in "comfortably" attacking Ukraine back in 2022.

Germany, as a result, has been the worst economic victim of the Russo-Ukraine War since 2022 in the Eurozone, and has suffered low / no growth and stagflation, relative to other G7 countries.

My point is, what appears to be a radical "cool" progress often backfires and turns that self-proclaimed cool kid in high school locker room into a burger flipper when the kid goes into adulthood, while the quiet conservative straight A+ student in that same school goes to the best and gets to do much cooler things later in life.

Germany and Volkswagen, in particular, tried to be that "cool kid in the high school locker room," and are turning into a red pulp by Russia and China today. In contrast, the quiet kid in high school who gets to do cool stuff later in life is Toyota and Hyundai / Kia today, with record profits that VW can only dream of in its wet dreams.

Originally Posted by ipse dixit

Porsche GT cars, on the other hand, are more like your Rolexes, Pateks, JLCs, etc. Auto or manual wind timepieces (not watches) that people wear because they want to, not because they have to.

Originally Posted by net

As the title suggests, Porsche has taken a step in the right direction with the 992.2. Contrary to what the majority may think Porsche is currently doing what is the best for the brand.

There was a major shift in consumer demand for Porsche 911s, for as long as I remember I remember the 911 was known to be the old man sports car. But with the recent success of Porsches marketing campaigns and being able quite literally to conquer social media a lot of the younger generation and new money has changed their dream cars from Lamborghini/Mclaren to 911s. Now the Porsche 911s especially the GT line are linked with status and success on social media rather than high-performance track cars. This is why we recently the crazy inflated prices for them because all the new internet money went and bought them for crazy markups since no price is too high to show your newly acquired status on social media.

Let me tell you those people don't care about a turn key to start or a digital tachometer; rather, they associate digital technology with high performance and luxury. All they care about is getting the new hottest piece with the highest performance. Now back to why I think Porsche is taking the right direction, browsing RL I see the average age for users is between 50-60 Porsche knows this and is catering to people in their 20s and 30s because these are the people who are going to buy new cars for at least 30 years to come. Similar to what a lot of other luxury brands have been doing such as AP with the collaborations of celebrities and Rolex with fun colourful dials etc.

Most of the people buying 911s now have had an emotional connection with the model and brand seeing them win races growing up for instance, but this is a thing of the past and now it's all about social media unfortunately.

With that said, the reason for this post is just to show a different perspective on the matter and perhaps show that the 911 model has a brighter future not dying with the new changes, as some people seem to think.

FYI I'm 25 years of age so maybe I'm just biased and don't know what I'm talking about.

Originally Posted by rk-d

People are acting like the 992.2 is so different from the 992.1. It's damn near the same car.

Originally Posted by jstap808

Not sure I know of a single 911 owner that wants more electronics, more screens, more stability management systems, less noise, etc. While I understand adopting new technologies that enhance the driving experience is critical to maintain relevance, doing so in a manner that pisses off the majority of your fanbase and customers is the wrong way to execute. Abide by new laws and regulations but do so without compromising on your core competencies and foundations. Those who want all the doo-dads and nonsensical gadgets and gizmos will not be looking to buy a 911 but rather something else from the Porsche lineup or from a competitor. Don't soil the crown jewel or risk destroying your brand (which has happened to numerous other automakers, let alone numerous companies worldwide).

Originally Posted by jstap808

Not sure I know of a single 911 owner that wants more electronics, more screens, more stability management systems, less noise, etc.

Originally Posted by B194HR

No one has to buy a GT car or a Porsche for that matter either, but they do, because it brings them a sense of satisfaction for whatever reason.
And as far as Rolex and Patek are concerned, they are no where near being comparable.

So let’s compare cars to cars and watches to watches.

Originally Posted by westsiderkg01

Good luck kids with your tech motors....thought I knew it all at 20 something too....I'm old, ICE is proven, I'll stay back and watch, thank you.

By the way...if you kids are so cutting edge and innovative, then why go to all the effort of making digital screens just to make them show a fake / outdated analog dial in digital format, lol.....what a redundant oxymoron. Come up with something new then....we're all waiting.

Originally Posted by R N M

Unfortunately some people want the status and heritage of the 911 “sports car” look / reputation but want it to be quite and comfy as a Lexus.
Little by little Porsche has been headed that way especially as China market doesn’t care about driving engagement at all.

Still if someone told me as recently as 2-3yrs ago that Porsche would have 992.2 launch with no manual options and top version being Hybrid- I would not have believed it.