Hey Dealers- Care for your customers
#1
Race Car
Thread Starter
Hey Dealers- Care for your customers
A few notes for Porsche dealers- Care for your customers. Times could shift and your position could change in terms of demand. Stop being LAZY and arrogant. It's a bad look for the brand.
Not all dealers are like this for sure, I've dealt with some good ones (Porsche Barrington, Porsche of Annapolis, Porsche DTLA, even Porsche of the Village in OH) but there's a certain group I've dealt with and won't do it again.
If I had to summarize a great dealership experience, it would be: RESPECT, integrity, honoring your word, consistency, communication, and no surprises.
If you get a customer an allocation, COMMUNICATE with them. They are buying from your dealership. Spending money at your dealership. Doing service there. Bringing you profits.
- And if you lose an allocation or something happens, COMMUNICATE. Don't lie and treat customers like crap, because it makes the whole brand look terrible.
- There's a certain midwest dealer I've bought numerous cars at, and there's ALWAYS been some surprise:
- Car wasn't detailed
- Car had a scratch that wasn't disclosed
- Car had a gash in front bumper not disclosed
- Dealer scratched the seat upon delivery
- Brand new 911 had scuff marks under rear diffuser - somehow escaped PDI !! Replaced with faulty part - please enjoy your damaged car.
Then they might scramble to get you an allocation (since the last one didn't take(?)- how can you trust future transactions (?)) and THEN move the goal posts and then charge you an ADM for your trouble! Wait...ADM didn't exist at prior discussion. Now it does! More surprises! Like going to Disneyland, right?
- and when I declined the allocation because of moving the goal posts, they didn't offer to make it better, they just said 'OK'. No attempt to fix anything. And the reason is: somebody else will pay it. You're just a number. A sucker. It's disrespectful folks. And btw this is coming from a guy that's always been friendly and willing to compromise with every dealer. It's simply unbelievable to me. These days it's easy to pick up on the disrespect.
Oh- and I recall offering $50k over on a new GT3 a couple years ago and they laughed in my face. That same car reappeared at the dealer with 5000 miles and I walked right by it. It puts a bad taste in your mouth, really. I was just in there to get a free coffee. lmao
I've noticed LAZINESS at some of these dealers...don't detail the cars on delivery, skip over details, the car sells itself, right? GET OFF YOUR DEAD A** and do your job. How about that?
I'm telling you, ever since 2020 things have changed. People care less about what they're doing in general. You have to PROGRAM MANAGE people to get the right solution, where before people had a little f* pride. I'm not sure what the right solution is- maybe FIRE some of these dealer GMs and start cleaning house. Good managers and bosses wouldn't let this bs take place.
Well, now I'm going to buy a GT3 and will do it somewhere else, and now I don't care where I get it from and what ADM I pay. Won't be that dealership group, I guarantee you.
Yes, it's a rant. But you know what? YOU, the consumer, deserve to hear it.
Not all dealers are like this for sure, I've dealt with some good ones (Porsche Barrington, Porsche of Annapolis, Porsche DTLA, even Porsche of the Village in OH) but there's a certain group I've dealt with and won't do it again.
If I had to summarize a great dealership experience, it would be: RESPECT, integrity, honoring your word, consistency, communication, and no surprises.
If you get a customer an allocation, COMMUNICATE with them. They are buying from your dealership. Spending money at your dealership. Doing service there. Bringing you profits.
- And if you lose an allocation or something happens, COMMUNICATE. Don't lie and treat customers like crap, because it makes the whole brand look terrible.
- There's a certain midwest dealer I've bought numerous cars at, and there's ALWAYS been some surprise:
- Car wasn't detailed
- Car had a scratch that wasn't disclosed
- Car had a gash in front bumper not disclosed
- Dealer scratched the seat upon delivery
- Brand new 911 had scuff marks under rear diffuser - somehow escaped PDI !! Replaced with faulty part - please enjoy your damaged car.
Then they might scramble to get you an allocation (since the last one didn't take(?)- how can you trust future transactions (?)) and THEN move the goal posts and then charge you an ADM for your trouble! Wait...ADM didn't exist at prior discussion. Now it does! More surprises! Like going to Disneyland, right?
- and when I declined the allocation because of moving the goal posts, they didn't offer to make it better, they just said 'OK'. No attempt to fix anything. And the reason is: somebody else will pay it. You're just a number. A sucker. It's disrespectful folks. And btw this is coming from a guy that's always been friendly and willing to compromise with every dealer. It's simply unbelievable to me. These days it's easy to pick up on the disrespect.
Oh- and I recall offering $50k over on a new GT3 a couple years ago and they laughed in my face. That same car reappeared at the dealer with 5000 miles and I walked right by it. It puts a bad taste in your mouth, really. I was just in there to get a free coffee. lmao
I've noticed LAZINESS at some of these dealers...don't detail the cars on delivery, skip over details, the car sells itself, right? GET OFF YOUR DEAD A** and do your job. How about that?
I'm telling you, ever since 2020 things have changed. People care less about what they're doing in general. You have to PROGRAM MANAGE people to get the right solution, where before people had a little f* pride. I'm not sure what the right solution is- maybe FIRE some of these dealer GMs and start cleaning house. Good managers and bosses wouldn't let this bs take place.
Well, now I'm going to buy a GT3 and will do it somewhere else, and now I don't care where I get it from and what ADM I pay. Won't be that dealership group, I guarantee you.
Yes, it's a rant. But you know what? YOU, the consumer, deserve to hear it.
Last edited by chance6; 02-27-2024 at 09:12 PM.
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#2
Rennlist Member
@chance6. Not disagreeing with you. However why did you give said dealers so many opportunities to earn your business?
#3
Yeah -- hear you. Don't think anyone would disagree dealer experience has gone down the drain. Tough to find a good dealer and good SA. Bought a used '22 992 and had it in writing that the car would be detailed and rock chips fixed prior to delivery, but didn't happen. :/
I remember SA's from 8-10 years ago that knew everything about the cars and the brand and you could feel the passion. Now it's hard to find an SA that even cares to try to sell the car -- they just know there's plenty of other buyers interested in it. No incentive to try to win their money. Not sure how PCNA really rectifies it -- I'm sure they're aware of it and are likely not pleased with the situation.
I remember SA's from 8-10 years ago that knew everything about the cars and the brand and you could feel the passion. Now it's hard to find an SA that even cares to try to sell the car -- they just know there's plenty of other buyers interested in it. No incentive to try to win their money. Not sure how PCNA really rectifies it -- I'm sure they're aware of it and are likely not pleased with the situation.
#4
Race Car
Why not name the dealer?
#5
Race Car
Thread Starter
Man, you sir have asked the question of the century here. Great question. Not sure I have a great answer. Been wondering that myself the past couple days. Maybe because I'm a fixer?
#7
Race Car
Thread Starter
Yeah -- hear you. Don't think anyone would disagree dealer experience has gone down the drain. Tough to find a good dealer and good SA. Bought a used '22 992 and had it in writing that the car would be detailed and rock chips fixed prior to delivery, but didn't happen. :/
I remember SA's from 8-10 years ago that knew everything about the cars and the brand and you could feel the passion. Now it's hard to find an SA that even cares to try to sell the car -- they just know there's plenty of other buyers interested in it. No incentive to try to win their money. Not sure how PCNA really rectifies it -- I'm sure they're aware of it and are likely not pleased with the situation.
I remember SA's from 8-10 years ago that knew everything about the cars and the brand and you could feel the passion. Now it's hard to find an SA that even cares to try to sell the car -- they just know there's plenty of other buyers interested in it. No incentive to try to win their money. Not sure how PCNA really rectifies it -- I'm sure they're aware of it and are likely not pleased with the situation.
Totally agree and sorry to hear YET ANOTHER example of PORSCHE dealers not doing their jobs.
Last edited by chance6; 02-28-2024 at 10:08 AM.
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#8
Racer
They're supposed to be "Brand Ambassadors" right? Or is it just marketing BS.
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#9
Yeah -- hear you. Don't think anyone would disagree dealer experience has gone down the drain. Tough to find a good dealer and good SA. Bought a used '22 992 and had it in writing that the car would be detailed and rock chips fixed prior to delivery, but didn't happen. :/
I remember SA's from 8-10 years ago that knew everything about the cars and the brand and you could feel the passion. Now it's hard to find an SA that even cares to try to sell the car -- they just know there's plenty of other buyers interested in it. No incentive to try to win their money. Not sure how PCNA really rectifies it -- I'm sure they're aware of it and are likely not pleased with the situation.
I remember SA's from 8-10 years ago that knew everything about the cars and the brand and you could feel the passion. Now it's hard to find an SA that even cares to try to sell the car -- they just know there's plenty of other buyers interested in it. No incentive to try to win their money. Not sure how PCNA really rectifies it -- I'm sure they're aware of it and are likely not pleased with the situation.
#10
Instructor
Stuff only changes when it affects a persons/companies wallet. People naming the dealers instead of beating around the bush can help. If a pattern is shown with examples more will take notice.
#11
As you said, the cars sell themselves. Some of these dealers really don't need to do anything other than take checks or process the financing.
I didn't have as bad experience as you, but my experience was about the same as buying a toyota corolla. The customer really isn't respected anymore.
I didn't have as bad experience as you, but my experience was about the same as buying a toyota corolla. The customer really isn't respected anymore.
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chance6 (02-28-2024)
#12
RL Community Team
Rennlist Member
Rennlist Member
Without dealer names, this thread is worthless.
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#13
Instructor
Helluva rant….. bad hair day perhaps?
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chance6 (02-28-2024)
#15
Rennlist Member
We had a similar experience last week. 2016 991 S. listed for $99k. went with friend who owns a cayman and looking at 911's. It went from "we don't test drive 911's" to "one second we will get it" after we said we both own porsches currently. Then he told us the car was listed correctly bc "they know the market." Nevermind that we found a dozen similar or better cars for 75-80k. So after we left and were chatting in the parking lot he came running out, "hey guys, come talk to my sales manager" - who then offered my friend the car for $93k. No thanks.