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The 911 is their most profitable model, but they won't make more of them and instead subject buyers to a multi-year wait (and that doesn't even take into account the potential buyers who walk away), and now they are complaining they aren't making enough profit.
Here is the thing that people miss. If they make "enough" of them than the value of the brand is diminished. 911 IS Porsche's flagship. It's not supposed to be a commodity item you can walk in and get through your local Costco's car purchase program. It also happens to be why 911s retain their value so well. Be careful what you wish for.
Here is the thing that people miss. If they make "enough" of them than the value of the brand is diminished. 911 IS Porsche's flagship. It's not supposed to be a commodity item you can walk in and get through your local Costco's car purchase program. It also happens to be why 911s retain their value so well. Be careful what you wish for.
You never had 2 year waiting list for a 911, it was never a model like that, and the brand wasn't diminished prior to the pandemic.
Here is the thing that people miss. If they make "enough" of them then the value of the brand is diminished. 911 IS Porsche's flagship. It's not supposed to be a commodity item you can walk in and get through your local Costco's car purchase program. It also happens to be why 911s retain their value so well. Be careful what you wish for.
That is never how the 911 was before before 2021. You could always get an allocation for a non GT car in a reasonable timeframe and even get a discount in many cases. Porsche did not create this shortage; they had no way to predict the sudden spike in demand for sports cars, especially in the US market after the pandemic.
I thought they cant (won't) make more 911s in large part due to CAFE standards. Every 911 sold drops their fleet efficiency and at a certain level results in pretty stiff penalties as I'm told. Anyone have a clear understanding of this to explain in detail? If true, unless they really start to sell more Tacans OR electrify/hybrid the 911/718 platforms we won't see a large increase in any Carrera or GT allocations.
I'm 3rd on the list for a Carrera S and 4th for a GTS. I'm just hoping the people ahead of me might be happy with a 992.1 and not going to turn down an allocation offer until its for a 992.2.
I scoured the interwebs for a little bit and here is the data I could compile. Couple of things going on. I think covid flipped a switch in a lot of people going yolo and wanting to own a 911 globally. So demand for 911's is way up, and outside of 2020 production globally and for the US is way up. Its up past 997.1 era levels even. The average pre covid is around 30k cars per year globally with the US getting around 9300 of those. US allocation is down significantly. We were normally getting 31.5% of the pie pre covid, now we are closer to 25%. (not counting 2020 here) I am betting once 2023 numbers hit we will be close to 25% again. The factory is pumping out as many 911's as it can if 2021/2022 were any indications.
So we don't get into a gen war here as to what cars were made when. I based that on manufacturing majority, I know there were 996's made in 2005 and 997's made into 2013 etc. Consider the 'Gen' column a general marking post.
You never had 2 year waiting list for a 911, it was never a model like that, and the brand wasn't diminished prior to the pandemic.
Ferrari has a 2+ year wait PLUS to get a new one you need to have purchased a “pre-owned” one. The pandemic gave Porsche a chance to “test” that business model for 911’s.
Ferrari has a 2+ year wait PLUS to get a new one you need to have purchased a “pre-owned” one. The pandemic gave Porsche a chance to “test” that business model for 911’s.
Porsche makes over 300,000 vehicles annually and Ferrari makes less than 15,000...Porsche is not testing the Ferrari business model.
Porsche makes over 300,000 vehicles annually and Ferrari makes less than 15,000...Porsche is not testing the Ferrari business model.
What does volume have to do with it? Price has nothing to do with cost (or volume). Price is what the market will pay. If I were Porsche (and I’m obviously not) I would make my premium product (911’s) as expensive as I could as long as demand far exceeds supply. - like it is, has been and likely to continue into the future. Let the Cayennes and Macans pay the bills. If someone is price driven and needs “cheap” they can buy Corvettes and Mustangs.
Last edited by TheGeneral; Oct 29, 2023 at 07:19 PM.
Porsche makes over 300,000 vehicles annually and Ferrari makes less than 15,000...Porsche is not testing the Ferrari business model.
I think the comparison to Ferrari deals with a comparison of the 911 models to Ferraris in the US. SUVs are a different market. Porsche makes about 35,000 911s globally and only about 10,000 come to the US. Ferrari sells about 5000 cars annually in the US. I also think Porsche with respect to the 911 in the US did determine to follow the Ferrari model post COVID.
