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San Diego, Calif. (March, 2017) – HRE Performance Wheels is known the world over as a purveyor of beautiful and exclusive forged wheels. When it introduced the FlowForm line in 2012, HRE wanted to create a line of wheels infused with the passion and attention to detail seen it its most exclusive wheels, but at a price that was attainable for all HRE enthusiasts. Since that time, the FlowForm brand has proven itself to be the perfect entry-level product for those striving to own a set of HRE wheels. The new FF04 design marks the latest and most refined addition to the FlowForm brand and enables customers to experience HRE levels of style and performance.

The FlowForm wheel line is created using a high-tech flow-forming process which dramatically reduces the weight of the wheel without sacrificing durability and strength. The new FF04 wheels are engineered and tested to the same standards of HRE’s forged products and will carry TUV certification for sale in Europe and JWL/VIA certification for sale in Japan.

The FF04 wheel features a beautiful V-spoke design and will initially be offered in popular fitments for the BMW M3/M4, Chevrolet Camaro and Cadillac ATS-V with many more to follow in the coming months. Available in an all-new exciting standard finish called Liquid Metal, and including three new optional finishes; Eureka (Satin Metallic Gold), Vapor (Satin Metallic Silver), and Palladium (Gloss Metallic Silver).

“The success of our FlowForm brand has been amazing,” said Alan Peltier, president of HRE Performance Wheels. “As we look to further that success, the FF04 is a perfect example of how you don’t always have to sacrifice quality and style to meet an affordable price target. It just takes hard work, tremendous skill and a never-ending passion to be the best. I think this design will be our most successful FlowForm style yet, reaching enthusiasts that have long considered, but never felt they could afford an HRE wheel.”

About HRE Performance Wheels:
HRE designs, engineers and manufactures 3-piece and 1-piece forged aluminum alloy wheels for Racing, Performance & Luxury cars and SUVs in their San Diego, California-based, TÜV-approved facility. HRE’s built-to-order wheel sets offer a customized choice of offsets, widths and finishes, resulting in a uniquely personal style and performance solution for each customer’s application. HRE wheels are sold through select high-end car dealerships, specialty retailers and performance companies worldwide. For more information, visit www.hrewheels.com or call an HRE wheel expert at (760) 598-1960.