Notices
991 2012-2019
Sponsored by:
Sponsored by:

most popular colors - a breakdown...

Thread Tools
 
Search this Thread
 
Old Apr 11, 2021 | 12:52 PM
  #1  
pbeezy's Avatar
pbeezy
Thread Starter
Rennlist Member
10 Year Member
 
Joined: Mar 2016
Posts: 146
Likes: 131
From: Dallas, TX
Default most popular colors - a breakdown...

I just read this and thought I'd share (hadn't seen it on the board). All my favs made it onto my demographic lists - guards, carmine, mexico, irish...

https://www.imsa.com/news/2021/04/09...ording-to-you/

The Most Popular Porsche Colors, According to You

By John Wiley / Hagerty.com

This is a followup to an earlier story where we attempted to quantify the value of different colors. You can read it here.

After observing how much color matters to some Porsche enthusiasts, I decided to investigate if it was possible to quantify how color affects a car’s value. Porsche was a good case study because its cars have been available in a countless variety of colors over the years. My report revealed, among other things, that warm colors were more valuable than cool colors. As with anything as subjective as the color of a car, the report was controversial, to the point that it was discussed on Spike Feresten’s podcast Spike’s Car Radio. Being a long-time listener of this podcast, I contacted Spike after hearing the discussion, and in a follow-up conversation, he suggested we run an online survey to determine which colors Porsche enthusiasts like best.

Our survey was conducted over one month and received nearly 3000 responses from all over the world. One limitation of the initial analysis was that it grouped colors, so the 50 or so shades of blue we had sales data on just became “blue”.

The ten most popular shades, according to our survey results are the following. Guards Red is well ahead of the second place Mexico-Blue, and GT Silver isn’t that far behind in third. Except in fourth place is Miami Blue, which is oh so similar to Mexico Blue. Combining those would have meant a light blue was in first place …
John WileyWe also suspected, going into the survey, that preferences would vary depending on the type of Porsche we were asking about. Your favorite color on a newer 911 GT3 might not look so hot on a late ’70s 911 SC, let alone an old 356. Sure enough, we saw some differences in the survey. Oranges are more popular with air-cooled cars, while blue, silver, and yellow are more popular for the more modern cars. Guards Red, however, is timeless.
John WileyThe age of the survey participants also mattered. Baby boomers like red, black, silver, and white. Gen-X appears to prefer a range of blues, while millennials are into greens. Gen-Z has perhaps the most diverse color palette.
John WileyWe can also still see how taste in colors varies by country. The U.S. still tends to favor Guards Red, while the light blues are in the top 5. The red in Canada’s flag makes it less popular for a Porsche, with Guards Red at #5, while GT Silver, Miami Blue, and the dark Oak Green and Racing Green are more popular. The U.K. appreciates a similar set of colors, but Speed Yellow and Rubystone Red inch up the rankings. Australia is notable for liking the lighter Gulf Blue and the brighter RS Green. (We are well aware we’re missing major markets for Porsches, including Germany and China. Unfortunately, our English language-only survey meant a sufficient number of responses were only available from English-speaking countries.)
John WileyAccording to the different geographic regions of the U.S., out in the western states near the Pacific Ocean and Mexico, we see Mexico Blue taking the top spot. In the Northeast, after Guards Red, black and Speed Yellow are higher on the list than usual. In the South, the top spots are similar to the Northeast, but Alpine White, Midnight Blue, and Carmine Red creep into the top 10. The Mid-west shows black at number two, the light blues of Mexico and Miami, and GT Silver, but also Carrara White.
John WileyFinally, we asked how much more enthusiasts would be willing to pay, on a percentage basis, for Porsches in their preferred colors. It is apparent that enthusiasts in the western U.S. valued their favorite colors highest by being willing to pay an average of 27 percent more for a car in the right color. The Northeast region valued the perfect shade the least at a 20 percent premium, while the south and mid-west were in-between at 26 percent.

Does this mean that there are effectively only three colors for a Porsche: Guards Red, GT Silver, and Mexico/Miami Blue? Not at all. Practically every color on our survey, from Vesuvio to Linen metallic had at least one fan. If anything, we see that the appreciation for the variety of colors available is wide and diverse. Considering that Porsche will, for a price, happily paint its new cars practically any shade you can imagine, we don’t expect that to change.
Reply
Old Apr 11, 2021 | 01:11 PM
  #2  
rnl's Avatar
rnl
Three Wheelin'
10 Year Member
 
Joined: May 2012
Posts: 1,345
Likes: 546
From: Pennsylvania
Default

geezer favorite

Agate Grey
Reply
Old Apr 11, 2021 | 02:17 PM
  #3  
Breitling747's Avatar
Breitling747
Advanced
 
Joined: Nov 2011
Posts: 62
Likes: 15
From: Vancouver, BC
Default

thanks for sharing. very interesting to see the differences!
Reply
Old Apr 11, 2021 | 03:23 PM
  #4  
barncobob's Avatar
barncobob
Drifting
 
Joined: May 2020
Posts: 2,047
Likes: 759
Default

glad my graphite blue metallic is unique,only saw 1 other one and he pulled in behind me at the Dealer,,what are the chances
Reply
Old Apr 11, 2021 | 05:20 PM
  #5  
koala's Avatar
koala
Three Wheelin'
5 Year Member
 
Joined: Aug 2017
Posts: 1,873
Likes: 554
From: Calgary, AB
Default

37 years old, and apparently I'm a boomer. lol.
Reply
Old Apr 11, 2021 | 05:48 PM
  #6  
Hurricane's Avatar
Hurricane
Race Car
10 Year Member
 
Joined: Mar 2013
Posts: 4,424
Likes: 737
From: Northern Virginia
Default

No Sapphire Blue. Survey fail.

Reply
Old Apr 11, 2021 | 06:14 PM
  #7  
Carrera991's Avatar
Carrera991
Racer
5 Year Member
 
Joined: Mar 2018
Posts: 331
Likes: 159
From: Odessa, FL
Default

Originally Posted by rnl
geezer favorite

Agate Grey
37, I'm finally a geezer.

Edit: I'm a double geezer because the interior is also agate grey!
Reply
Old Apr 11, 2021 | 09:48 PM
  #8  
greggcoff's Avatar
greggcoff
Intermediate
 
Joined: May 2020
Posts: 38
Likes: 17
From: Manhattan Beach, CA
Default

this is awesome! thanks for sharing
Reply
Rennlist Stories

The Best Porsche Posts for Porsche Enthusiasts

story-0

Every Era of 911 Owner Explained in One Sentence

 Verdad Gallardo
story-1

Thinking of Buying a Porsche? Do These 10 Things First

 Joe Kucinski
story-2

Pixar Pals Turned Into 1-of-1 Porsches!

 Michael S. Palmer
story-3

Theon Goes Full Carbon Fiber With Stunning New Build

 Verdad Gallardo
story-4

Genius Porsche-Themed Gifts That'll Make Any Dad or Grad Smile

 Joe Kucinski
story-5

10 Used Porsches Are Selling for Way Too Cheap

 Joe Kucinski
story-6

Tuner Is Converting Porsche 911s Into Shooting Brakes

 Verdad Gallardo
story-7

This Coachbuilt Creation Is A Modern Take on the Legendary Porsche 917

 Verdad Gallardo
story-8

Is This Convertible Cayenne A Steal, Or A Returnless Investment?

 Verdad Gallardo
story-9

10 Best Non-Flat Six Porsches You Can Buy For Under $100K

 Joe Kucinski
Old Apr 11, 2021 | 10:21 PM
  #9  
bkrantz's Avatar
bkrantz
Nordschleife Master
10 Year Member
 
Joined: Oct 2012
Posts: 6,535
Likes: 1,403
From: SW Colorado
Default

I have had four of the overall top ten, plus another on the air-cooled list. I guess this makes me popular.
Reply
Old Apr 11, 2021 | 11:20 PM
  #10  
subwoofer's Avatar
subwoofer
Rennlist Member
5 Year Member
 
Joined: May 2017
Posts: 2,591
Likes: 1,336
From: NH/FL
Default

GR is a classic Porsche color. I had a GR 981 Boxster S. It is a little orange compared to the rich red of CR which I prefer. Also I found that it chipped very easily and got noticed a lot. A loud color. My 911 is a dark blue which is much more subdued.
Reply
Old Apr 12, 2021 | 12:04 AM
  #11  
BlueShell's Avatar
BlueShell
Rennlist Member
5 Year Member
 
Joined: Feb 2020
Posts: 425
Likes: 187
From: Boston
Default

Originally Posted by Hurricane
No Sapphire Blue. Survey fail.

I am also surprised to see Sapphire Blue isn’t on the list at all. Most of the colors on this list is non-metallic. I love seeing sparkles in metallic paint.
Reply
Old Apr 12, 2021 | 12:44 AM
  #12  
bb964's Avatar
bb964
Rennlist Member
20 Year Member
 
Joined: Apr 2002
Posts: 775
Likes: 356
From: Boston MA USA
Default

~ 80% of Porsches are Black/Grey/Silver/White - is this a survey of what colors people like on other owners cars?? Did I miss something??
Reply
Old Apr 12, 2021 | 12:56 AM
  #13  
992carreraS's Avatar
992carreraS
Instructor
 
Joined: Jul 2019
Posts: 192
Likes: 128
From: Chicago, IL
Default

I have yet to see another Guards Red 991 in the Chicagoland area, including the 2018 I traded in on the 2019. But today, I saw 2 GT silvers in my neighborhood. I thought Geezer was the bassist for Black Sabbath?
Reply
Old Apr 12, 2021 | 01:03 AM
  #14  
bb964's Avatar
bb964
Rennlist Member
20 Year Member
 
Joined: Apr 2002
Posts: 775
Likes: 356
From: Boston MA USA
Default

Originally Posted by 992carreraS
I have yet to see another Guards Red 991 in the Chicagoland area, including the 2018 I traded in on the 2019. But today, I saw 2 GT silvers in my neighborhood. I thought Geezer was the bassist for Black Sabbath?
Here is a new 2019 still for sale at a dealer near Boston - why?? I like the red and would buy it over the common colors..
https://www.porschewestwood.com/new/...57b107cbda.htm

Last edited by bb964; Apr 12, 2021 at 01:18 AM.
Reply
Old Apr 12, 2021 | 01:08 AM
  #15  
yoda888's Avatar
yoda888
Racer
15 Year Member
 
Joined: May 2010
Posts: 466
Likes: 53
Default

Awesome, I can hang out with the cool kids. I've owned a GT Silver 996.2 40th AE and a Guards Red 987.2S. Now I have a Geyser Gray 50th. But as my wife calls it 'geezer grey.'

Sadly, looking at the original chart, I'm one column away from the boomers age wise.

Last edited by yoda888; Apr 12, 2021 at 01:10 AM.
Reply



All times are GMT -3. The time now is 09:26 PM.

story-0
Every Era of 911 Owner Explained in One Sentence

Slideshow: Every generation of Porsche 911 attracts a different type of enthusiast, and each one comes with its own very specific personality.

By Verdad Gallardo | 2026-06-12 12:49:28


VIEW MORE
story-1
Thinking of Buying a Porsche? Do These 10 Things First

Slideshow: Before you start shopping for your dream Porsche, make sure you've checked these 10 items off your list.

By Joe Kucinski | 2026-06-10 15:28:29


VIEW MORE
story-2
Pixar Pals Turned Into 1-of-1 Porsches!

Slideshow: three Porsche 911s inspired by three iconic Pixar characters!

By Michael S. Palmer | 2026-06-09 17:22:06


VIEW MORE
story-3
Theon Goes Full Carbon Fiber With Stunning New Build

Slideshow: Built around a carbon-bodied 964 and a naturally aspirated 4.0-liter flat-six, this bespoke commission highlights how far the restomod formula has evolved.

By Verdad Gallardo | 2026-06-06 14:41:46


VIEW MORE
story-4
Genius Porsche-Themed Gifts That'll Make Any Dad or Grad Smile

Slideshow: Looking for gift ideas for you Dad or your newest grad? Look no further than these Porsche-themed ideas.

By Joe Kucinski | 2026-06-12 10:37:13


VIEW MORE
story-5
10 Used Porsches Are Selling for Way Too Cheap

Slideshow: These 10 used Porsches offer more driving thrills than their price would suggest.

By Joe Kucinski | 2026-06-03 09:11:13


VIEW MORE
story-6
Tuner Is Converting Porsche 911s Into Shooting Brakes

Slideshow: A Polish Porsche specialist is moving ahead with one of the most unusual 911 conversions in recent memory: a shooting brake version of the 991-generation sports car.

By Verdad Gallardo | 2026-06-01 19:46:47


VIEW MORE
story-7
This Coachbuilt Creation Is A Modern Take on the Legendary Porsche 917

Slideshow: A Porsche Carrera GT has been transformed into a one-off coachbuilt machine that blends analog supercar engineering with styling inspired by the legendary 917 race cars.

By Verdad Gallardo | 2026-06-01 17:06:04


VIEW MORE
story-8
Is This Convertible Cayenne A Steal, Or A Returnless Investment?

Slideshow: A heavily modified Porsche Cayenne convertible with faux wood trim and a long list of flaws recently sold at auction for surprisingly little money.

By Verdad Gallardo | 2026-05-29 18:52:37


VIEW MORE
story-9
10 Best Non-Flat Six Porsches You Can Buy For Under $100K

Slideshow: If you have $100K to spend on a Porsche but want something a little different, these are the 10 best non-flat six Porsches you can buy.

By Joe Kucinski | 2026-05-28 15:36:11


VIEW MORE