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The real color of it is what you got. In the initial photo it is depicted too dark, it is naturally more gray than black. BMW alcantara is a bit darker
I have a shifter boot (for a Carrera T) in Alcantara and it's way darker than what your picture shows. I was actually (pleasantly) surprised when I got it as I expected a more grey color. Probably not quite the deep black that the Suncoast picture shows, but closer to that than yours.
Do you have any other Alcantara bits in your car and how do they match if so?