<a href="http://home.attbi.com/~bernhard36/honda-ad.html" target="_blank">http://home.attbi.com/~bernhard36/honda-ad.html</a>

 

Now that is poetry in motion!

<img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />

 

Great find Steve! I wonder how many man-months it took to put something like this together (unless it was done with lots of smoke and mirrors)..

VK

 

Very Cool <img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />

 

Very convincing except for the tires rolling uphill.

 

Maybe John should make a twin turbo 928 commercial like that while he has his engine out.
<img border="0" alt="[cherrsagai]" title="" src="graemlins/drink.gif" />
Andy K

 

Believe it or not, this was real, no computer tricks. I read an article in a UK newspaper which detailed how everything was done, including the tire going uphill; can't remember how they did it but the explanation was fairly simple.
As I recall there were 700 takes before they got a keeper, something like 2200 manhours.
Worth it, I'd say.

 

Done by the UK branch of the Portland, Orygun Ad Agency, Weiden and Kennedy. The are the ones that do all the NIKE ads among others.

Happy Memorial Day to you <img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />

JF

 

My wife also questioned the tire scene; I wonder how it was done?

<img border="0" alt="[cheers]" title="" src="graemlins/beerchug.gif" />

 

According to the article they loaded it with nuts and bolts in the upper half then carefully balanced it so that the slightest push would start it rolling.

I must admit though, that the entire scene looks like CG - I have a hard time understanding why anyone would bother with this whole setup when it could have been done in a fraction of the time at a fraction of the cost using CG.

In fact, I'm still not convinced it's not CG - just because they say it isn't doesn't necesarrily make it so . Remember, this is PR - the only people I trust less than car salesmen are marketing people. Even less so a marketing agency working for someone who sell cars

 

The real CG tipoff is the board going through the window glass. The glass lowers and allows the cylindrical part to roll through the window. But the board seems to go through the glass. I don't see a slot in the board or supports.

 

Steve,

Look again, more closely. You will see there is a slot, look where those two curly wires appear to be connected to the board on either side of the slot. It fooled me too the first couple of times.

cheers
JF

 

Neils, I like the "real" aspect of it. The whole fact that its real just enhances the wow factor. It would be like not going to see the Mona Lisa because I can download a really high quality picture of it on the Internet.

 

Watch the tire scene again, it appears that the tires speed are rratic, slightly faster slower, like the tires move at different speeds when they are about to collide. Not sure, maybe just my eyes. I am getting a tad tired.

The commercial is impressive, no matter how you look at it.

 

Joe - You are right. I see the slot now and the support. The wheel weighting makes sense, too.