JLR83

Hello members,

As part of a marketing research project for college, I have chosen to develop a marketing plan for the Porsche 911 and would like to get some first hand information from actual Porsche 911 owners based on the short following survey questionnaire. If you could please state the number of the question and your response, I would greatly appreciate your feedback.

1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?


2. How many other Porsche vehicles do you currently own?



3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?

TV
Internet
Billboards
Word of mouth
Magazine


4. For U.S. owners - where is your primary residence located?

Midwest
Central
Southeast
Northeast
Southwest
Northwest


5. What is your profession?

Health-care industry
Executive
Sales
Business owner/partner
Marketing/Advertising
Automotive
Law/Legal
Retired
Student
Other

6. What do you enjoy doing in your free time?

Traveling
Driving/Racing
Sports/Fitness
Other

7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?

Style
Performance
Practicality
Price/Value
Other

8. Within what time frame (number of months) do you feel you will purchase your next Porsche?





Thank you for your time,

Jordan

Streetfighter

Spam?

old man neri

Perhaps. Although not all of his 9 posts are about this.

Amber Gramps

old man, I expected from you a chorus of: SPAM SPAM SPAM SPAM SPAM SPAM SPAM in a Monte Python sorta way.

I am male, 40-50, Mercedes, TV, southwest, executive, traveling and sleep, it magicaly transports me back to 1988 before the heart attacks, pacemakers, children, wife, house, cars, bills, debt, mother-in-law, boss, customers, and when I was 100 pounds lighter......

srf506

I'll play along:
1 - male
2 - 56
3 - Other (Mercedes Benz & Mazda)
4 - Other (Winning overall at LeMans, Sebring, Spa, and Nurburing)
5 - Southeast
6 - Executive
7 - Traveling/Driving/Motorcycling/Flying/Sailing/Music
8 - Performance

old man neri

Come on now, I am not that bad.

But if you want my normal cynical answer......

1 - male
2 - 25
3 - VW
4 - Customer service reps at Canadian dealerships (only ice will get this joke)
5 - Canada, yes it is on the map somewhere
6 - In the airforce, training to be one of 'dem fly boyz
7 - Booze, sex, cars, planes.
8 - Reliability and the fact that Porsche will always be there to supply me with cheap and available parts for me 20+ year old car.

jakeflyer

1. I dont think that is a legal question any more
2. depends on which side of the bi-polar cycle I am in, but I dont think that is a legal question any more
3. Berkeley, Zagato powered by Matchless G50, Judson blower
4.Reading Peter Zimmermann
5. I got a green card and you dont need to see it
6. tired
7. I have no spare time, I am retired (that means tired and more so)
8. I got suckered on the deal. I was looking for a Pinto and I misread the ad.,but I seem to always have difficulty buying cars.

JLR83

Thank you for the replies so far!

Bump

John D.

1 - Male
2 - 51
3 - BMW
4 - TV & Participation in racing (other?)
5 - Northeast
6 - Executive & Business Owner
7 - Driving/Racing & Other
8 - Style & Performance

ked

well, if John D sez it's ok, I'm always happy to help school kids...

1 Other - Alfa
2 4-6 whole cars (do fractions & piles of parts count too?)
3 Word of Mouth
4 SE
5 Biz Owner
6 Other / All the Above
7 Other / All the Above (& more - you left out Quality, Engineering & History)
8 in a few minutes to never... my acquisition behavior is hard for me to predict

good luck!

theiceman

May not be spam ..but rather a clever lazy mans way of doing his research .. throw it on the internet and have the work do itself .. great thinking dude :-)

although I won't play along :-(

ked

ya know, it's possible that this isn't the only research he's conducting... or that it is a 5% of grade over a 3 day window - you could aways insist he provide you w/ a draft of his study in exchange for your input.

Mike Murphy

1.) BMW M3
2.) 0
3.) TV, Word of mouth, Magazine, Billboards, Internet
4.) Midwest
5.) Other (technology)
6.) Traveling, Sports/Fitness
7.) Reliability, Performance, Style, Practicality, Price/Value
8.) 12-24 months

old man neri

WTF, the questions changed? What kind of survey is this when the questions change. It makes my answers look even more retarded than they are.

Peter Zimmermann

Yeah, the survey needs one more question:

"Are you smart enough to upload a P-car related video to YouTube?"

Yes
No
Maybe
Oh for cryin' out loud...