Porsche’s Taycan Encroaches On 911 Sales Figures
Porsche drivers apparently embrace EV tech, as the brand sold just 61 more 911’s in the US than they did Taycans in early 2021.
A bit of a revolution is happening within the Porsche salesfloor. Porsche’s flagship performance model is being surpassed by another car. The Taycan. CarBuzz has published a sales summary of Porsche’s worldwide figures from Q1 in 2021. The Taycan sold 9,072 times in the global market, coming up just 61 units short of matching the 911’s sales figures of 9,133. CarBuzz also indicated this phenomenon was not just around the globe, as US buyers were eager to scoop up the EV at a similar rate as the 911. US market itself sold 17,368 vehicles, which was a 45% increase over Q1 last year.
Granted, while the Taycan and 911 battle it out, it’s Porsche’s SUVs which are still the accountant’s favorite. Porsche’s Macan sold 22,458 units, and the Cayenne wasn’t far behind at 19,533. Arguably, those SUVs help the Porsche brand stay afloat, while niche cars like the Taycan and 911 fill the needs of a weekend car.
Want a rare Porsche? You’ll need to look at the 718 and the Panamera. Their sales figures are the lowest of the bunch. Cayman and 718 production figures are grouped together, and total 6,190. Panamera sales were at 5,600. This is most likely due to the Taycan being a more futuristic status symbol, and arguably more handsome, despite the Panamera having hybrid models that have incredibly high performance.
With the pandemic mostly in the rear view mirror, Porsche can reflect on avoiding a disastrous sales year. Detlev von Platen from Porsche AG said, “established models have supported this excellent result along with the latest additions to our product range, above all the new model variants of the all-electric Taycan. Thanks to the great appeal of our brand and a consistent sustainability strategy, we can look back on a very positive start to the year.” This was backed up by additional words saying that orders are still being fulfilled, and the return of demand wasn’t purely from pent up anticipation due to the pandemic.
In all, Porsche is happily out of dangerous waters, which is a good thing for everyone. Now, we wait in anticipation for new and exciting models.
Photos: CarBuzz
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