Porsche Launches Exclusive ‘Next Visions’ Podcast
Porsche’s latest project features speakers hosting open discussions on topics related to brand’s future.
The first season of Porsche’s newly launched podcast, Next Visions, consists of five episodes, which will be available on all common podcast platforms. In each episode, two thought leaders will discuss the social, economic and ethical questions of our time.
Ebru Koksal, former managing director of the Turkish football club Galatasaray Istanbul, and Herminia Ibarra, Professor of Organizational Behavior at the London Business School, start off the series by talking about radical career decisions and the importance of leadership. They provide answers as to what authentic leadership looks like in a technology-driven age and how to define a successful career.
“Pioneering spirit is a fundamental part of our brand,” says Sebastian Rudolph, Porsche’s V.P. of Communications. “The new podcast Next Visions also follows this direction. We look to the future, show different perspectives, and try to inspire our listeners. Therefore, we are expanding our portfolio of digital on-demand offerings with more high-quality content. Since July 2019, we have already been providing a look behind the scenes of the first all-electric racing series with the Formula E podcast Inside E. Further exciting audio formats will follow.”
Future Topics that also Drive Porsche
Under the slogan “Next Visions”, Porsche has been taking a look into the future of the company for some time now, discussing future challenges and opportunities and especially encouraging new perspectives. The new podcast offers inspiring personalities outside the company a platform to share their visions of the future and provide food for thought for their listeners. Among others, the episodes address the following questions: How does urban planning influence our personalities? To what extent does the constantly-increasing use of artificial intelligence limit our autonomy? And what can economic strategists learn from artists?
German Language Version to Follow
The talks took place within the framework of the “House of Beautiful Business,” an annual gathering of relevant thought leaders in our society. Tim Leberecht (pictured above, left), event organizer and author of the bestseller The Business Romantic, and Christian Knörle (pictured above, right), Head of Company Building Porsche Digital, lead through the individual episodes. In addition to the English one, a German version of the Next Visions podcast is currently being produced.