Porsche and Puma Collaborate on 911 Turbo-based Kicks
‘The World’s Fastest Sneaker Pre-Release’ lasts just 2.7 seconds–exactly the 0-60 mph sprint time of the Porsche 911 Turbo.
Porsche and Puma have teamed up to create a limited-edition collection of sneakers celebrating the 911 Turbo. And if anything can make you go faster, it would be a Porsche 911 on your feet.
The line of sleek, colorful shoes use iconic design elements from the 911 Turbo. With vivid period-specific paint colors, rear wings, light bars, interiors and body lines are all clearly used used as inspiration to create shoes as special and cool as the car itself.
“To see the Porsche heritage so seamlessly translated into the design language of Puma has been a thrill,” said Pedro Mota, Vice President of Marketing, Porsche. “Introducing a new generation of the 911 Turbo this summer was exhilarating, and working with Puma to celebrate the occasion has allowed us to share our sports cars beyond our core enthusiasts.”
Puma selected two of its “silhouettes,” or model outlines: The 1970s-inspired Future Rider and the motorsport-inspired Speedcat. These became the basis for two styles reflecting a key evolution in the 911 engine over time: “Air-Cooled” and “Water-Cooled.” The Future Rider was chosen to represent the first four generations of air-cooled 911 Turbos, Type 930 3.0 L and 3.3 L, Type 964 and Type 993, and the Speedcat picks up the more recent variants, the Type 996, 997, 991 and 992.
Original Porsche paint colors also make a striking impact. Riviera Blue, Guards Red, Saffron Yellow Metallic, and GT Silver Metallic give the shoes a look instantly recognizable for any Porsche aficionado. The Puma x Porsche collection will only produce 500 pairs per unique sneaker design across all sizes.
Obviously, a special collaboration should have a special debut. A special pre-release on November 16 will give fans the opportunity to purchase the limited-edition sneakers early. But only if they’re fast enough. The window to buy these Turbo-inspired sneakers will last only 2.7 seconds, inspired by the 0 to 60 mph sprint of the 2021 Porsche 911 Turbo. “The World’s Fastest Sneaker Pre-Release” will happen exclusively at Porsche Design Icons of Fast.
At the official launch on November 17, the shoes will retail for $150 per pair and are available online at Puma, Porsche, as well the Puma flagship store in New York, Porsche Design stores in Los Angeles, Miami, Houston; as well as the Porsche Experience Centers in Atlanta and Los Angeles.
Over 45 years of fast has led to this. A collection of sneakers from @Porsche and @PUMA inspired by eight generations of the 911 Turbo. Decades in the making, it officially releases tomorrow: November 17.
— Porsche (@Porsche) November 16, 2020
Photos: Porsche/Puma
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