Effective immediately, price drop includes vehicles and options,
making Porsche vehicles more accessible than ever before

MISSISSAUGA – January 4, 2011 --- In recognition of the continuing strength of the Canadian dollar, Porsche Canada today announced a major price reduction, dropping base prices on all car lines by an average of $5,200.

The move comes on the heels of measures already introduced over the last year, which offer Canadian Porsche customers better value than ever before. Last spring, the company added standard equipment across the lineup, while reducing the prices of its sports car models. Value option packages, combining the most popular options at reduced prices, were also introduced.

“Porsche Canada has historically been the first to act decisively and responsively to currency fluctuations in the North American market,” said Joe Lawrence, Porsche Canada’s CEO. “Our status as an independent subsidiary since 2008 has greatly strengthened our voice in Stuttgart, allowing us to deliver unprecedented levels of value to Canadian Porsche buyers.”

Base prices lowered by as much as $17,500
Pricing at historically low levels puts Porsche ownership within reach of more Canadians than ever before. The 2011 Boxster, for example, now starts at only $54,900; a V6-powered Cayenne is $55,300; a Panamera is now $86,600, while the Panamera S drops $11,900 to $103,200. Porsche’s iconic 911 sports car now starts at $90,100. The flagship 911 Turbo S is now $183,400, $16,600 less than before.

“The reduction in base prices results from the continued and consistent strength of the Canadian dollar,” said Lawrence. “With this latest move, the relationship between Canadian and U.S. prices has improved by an average of 8% across the lineup. No competitive brand has Canadian prices so closely aligned, across the board, to U.S. prices.”

Option prices reduced by 16%
In addition to reducing the price of vehicles, Porsche also moved to reduce the price of its factory-installed options. Indeed, the new prices contribute an additional $2,500 reduction to the price of a vehicle equipped with average options. For instance, the price of a 7-speed PDK double-clutch transmission on Boxster or Cayman drops from $4,660 to $3,910, while a power tilt/slide moonroof on Cayenne is reduced from $1,630 to $1,370.

“Porsche is renowned for its extensive customization options,” said Lawrence. “By reducing the price of options, we give customers more opportunity to apply more customization features and build exactly the car they want.”

He added: “Reduced option pricing, in combination with two price reductions in the last three years, enhanced levels of standard equipment and value option packages, means that Canadian buyers have benefitted greatly from the strong Canadian dollar and our responsiveness to its appreciation.”

More standard equipment for Cayenne
In addition to prices reduced by up to $5,200, Cayenne SUVs sold in Canada will also come with additional equipment. Starting in January, a HomeLink universal garage door opener and rear side airbags will be fitted as standard. The combined effect of the extra equipment and the price adjustment results in an effective 6.6% decrease in the price of a base-model Cayenne.

Cayman R priced at $75,600
Porsche also announced today the price of the Cayman R, a hardcore, stripped-down version of the Cayman S featuring 10 more horsepower, 55 kg less weight, and several interior and exterior styling changes. At $75,600, its extra power and performance come at a small premium to the Cayman S. Standard features unique to the Cayman R include contrasting side stripes, mirrors and rear wing; colour-keyed interior trim, lightweight wheels, a special sport suspension system and a limited-slip rear differential. It goes on sale this Spring.

 

Seems like a realistic move...Can$ looks like it will be at par for quite a while. Any idea what the remaining price premium over the US is?.

 

From the Porsche.com USA website:
Boxster: USD 47,600.00
Cayenne V6: USD 46,700.00
911: USD 77,800.00
911 Turbo S: USD 160,700.00
Panamera: USD 74,400.00
Panamera S: USD 89,800.00

 

don't forget that you need to add 6.1% duty to the USD prices to get an accurate comparison.

 

Hmm... Don't forget that Porsches are also subject to import Duty in the US;2.5% if my memory is correct, which brings the differential to 3.6% at USD/CAD parity, in theory of course

 

I checked the pricing for 2011 Cayennes on Porsche Canada web site. However, the configurator still seems to have the old pricing.

 

Looks like the price on "previously enjoyed" Porsches are going to drop as well. Everyones cr has just dropped in value ... wonder by what percentage, same at the new ones?

Negates the need to go to the states if one can be found here.

 

still a 12k difference on a base 911, but getting better. the 2011 carrera included a lot more standard equipment (bluetooth, usb audio, etc). it's probably the best value it's ever been, relatively speaking.

 

Keep in mind all they are doing is incorporating the currency discount ($6,000.00 on the 997) in the base price. The price paid in Dec with discounts and new pricing in Jan is basically the same. It's just a nicer way to deal. Instead of dealer and customer incentives, now there is a new lower price plus whatever you can negotiate from the dealer as a discount.
The losers may be the people who bought prior to the currency discount and of course the owners of late model cars on resale value. Depreciation is now based on the new lower price. Porsche will also have to bite the bullet on all returning leases.
In the end, we will all see more Porsches on the road as they become more affordable to more people.

 

.......except on air cooled cars, especially the more desireable ones.

 

WOW. I just picked up my .2TT a couple months ago. If this also includes currency credit that would be an amazing deal.

 

This sucks for people who just bought their cars in the last few months... but still Overpriced, should be the same as US, i cant belive someone gets paid to make up these numbers, 10 year old can do better...

Anyone Notice Panamera went Up in price by $1300... Wierd

 

Yup i saw that too. Perhaps they are including more options. Turbo S seems to be the most discounted.

 

...replies the guy with an air cooled car and one of the more desireable ones.

Conflict of interest, you are disqualified!

 

here is the MSRP of the 997, i don't have the 2010 number:

as much as the canadian MSRP has gone down because of the strength of our dollar, the US price has gone up based on their weakness (relative to the euro, i guess). a $32,000 price difference in 2005 is now only 12,300 difference. that is a big change!